Paffrath and Son Jewelers

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Paffrath and Son Jewelers Crafting love stories since 1926 ♥ Family-owned for 4 generations. Specializing in diamond engagement and wedding jewelry.

On-site jewelry repair. Financing options are available.

🎃👻 Halloween fun is just around the corner!Join us at Paffrath & Son Jewelers for Uptown Willmar Trick-or-Treating on Sa...
10/28/2026

🎃👻 Halloween fun is just around the corner!

Join us at Paffrath & Son Jewelers for Uptown Willmar Trick-or-Treating on Saturday, October 31st, from 3–5 PM! 🍬

We love being part of this wonderful community and can’t wait to see all the little trick-or-treaters and their creative costumes! 🧡

Happy Halloween! 🎃

💍🍂 A beautiful fall day and a moment to remember forever!Congratulations to Taden and Lexi on their engagement! 🤍 Taden ...
10/26/2026

💍🍂 A beautiful fall day and a moment to remember forever!

Congratulations to Taden and Lexi on their engagement! 🤍 Taden surprised Lexi with a stunning white gold ring featuring an oval center diamond accented by marquise-cut side diamonds.

The perfect ring for an unforgettable moment! Wishing this sweet couple a lifetime of love and happiness! 💕

🍂 Oh, the Memories! 🍂If only these old photos could talk! The stories they could tell!As we continue celebrating our Oct...
10/20/2026

🍂 Oh, the Memories! 🍂

If only these old photos could talk! The stories they could tell!

As we continue celebrating our October hunting theme, we’re taking a trip down memory lane with some special photos from years gone by.

For the Paffrath family, hunting has always been about so much more than the hunt. It’s about time spent together, traditions passed down through generations, and memories that last a lifetime.

Here’s to the good old days, treasured traditions, and the memories that live on! ❤️

💍🤍 Cheers to the newlyweds, Jacob & Ericka!What a beautiful couple… and those rings! 😍✨ Wishing you a lifetime of love, ...
10/15/2026

💍🤍 Cheers to the newlyweds, Jacob & Ericka!

What a beautiful couple… and those rings! 😍✨ Wishing you a lifetime of love, laughter, and all the little moments that make forever so special. ❤️

We’re so honored to be a small part of your love story! Cheers to forever! 🥂💕

✨ NEW at Paffrath & Son Jewelers! ✨We’re so excited to introduce our newest collection of beautiful yellow gold-filled j...
10/13/2026

✨ NEW at Paffrath & Son Jewelers! ✨

We’re so excited to introduce our newest collection of beautiful yellow gold-filled jewelry! 💛

Love the look of gold without the price tag of solid gold? We think you’re going to LOVE this collection!

✨ Much more affordable than 14K solid gold
✨ Higher quality and longer-lasting than gold-plated jewelry
✨ Can often be professionally serviced and repaired, unlike most gold-plated pieces
✨ A thicker layer of gold means less worry about the gold finish wearing away!

Beautiful, quality jewelry at an affordable price! What’s not to love?! 💛

Stop in and check out this gorgeous new collection! ✨

🐾 A Hunter’s Best Friend! 🍂Our October hunting theme wouldn’t be complete without featuring two very special members of ...
10/12/2026

🐾 A Hunter’s Best Friend! 🍂

Our October hunting theme wouldn’t be complete without featuring two very special members of the Paffrath family!

Meet Hudson, Todd’s loyal sidekick, and Drake, Jeff’s best buddy! 🐾❤️

There’s nothing quite like the bond between a hunter and his dog. From days spent in the field to time spent together at home, these two are more than hunting partners…they’re family!

And if you ask Todd and Jeff, Hudson and Drake are simply the BEST boys! 🐶❤️

🦌🍂 Making Memories That Last a Lifetime!As we continue celebrating our October hunting theme during Paffrath & Son Jewel...
10/09/2026

🦌🍂 Making Memories That Last a Lifetime!

As we continue celebrating our October hunting theme during Paffrath & Son Jewelers’ centennial year, we’re sharing some very special memories of Todd hunting with his grandchildren. ❤️

Hunting has always been a passion for Todd, but getting to share that love with his grandchildren makes it even more meaningful. The time spent together, traditions passed down, and memories made along the way are truly priceless.

What a gift to share something you love with the people you love most! ❤️🦌

A memory from the hunt, crafted into something timeless. 🦌This elk tooth was transformed into a one-of-a-kind necklace b...
10/06/2026

A memory from the hunt, crafted into something timeless. 🦌

This elk tooth was transformed into a one-of-a-kind necklace by our goldsmith, Jeff—creating a distinctive piece that is as meaningful as it is beautiful.

Custom jewelry has a special way of preserving the moments and memories that matter most. And with hunting being such a special tradition in the Paffrath family, this piece feels especially fitting for our October hunting theme.

100 years of craftsmanship. Four generations of stories. ✨

Congrats to our September Centennial Giveaway Winner, Leslie Morgan Kveene!!! We are so excited for you!
10/05/2026

Congrats to our September Centennial Giveaway Winner, Leslie Morgan Kveene!!! We are so excited for you!

💍✨ Congratulations, Jack & Abby! ✨💍Could these two be any cuter?! 🥰 What a beautiful and very special couple—and we coul...
10/02/2026

💍✨ Congratulations, Jack & Abby! ✨💍

Could these two be any cuter?! 🥰 What a beautiful and very special couple—and we couldn’t be happier for them as they begin this exciting new chapter together!

Wishing Jack & Abby a lifetime of love, laughter, and happiness. ❤️

Congratulations from all of us at Paffrath & Son Jewelers! 💎

Address

1605 1st Street S
Willmar, MN
56201

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 4pm

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