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Montag 09:00 - 17:00 Dienstag 09:00 - 17:00 Mittwoch 09:00 - 17:00 Donnerstag 09:00 - 17:00 Freitag 09:00 - 17:00

Minase

Name: Minase
Address: Biel/Bienne, CH
Telephone: +41325210613
Price range: $$$

MINASE - Handcrafted Timepieces of Japan. The "boutique" watch brand established in 2005 is producing rare watches, unique design and exceptional quality.

02/09/2026

Geneva Watch Days starts today!
The doors are open — Minase is delighted to welcome you to the Hôtel Beau-Rivage in Geneva.
Discover the new Mastercraft J3, presented here for the first time and experience the Divido Yusai “More Than Being”, our latest creation recently presented to the GPHG 2026.
More than seeing a Minase, this is a chance to experience our Japanese craftsmanship up close — from Sallaz-polished surfaces to the smallest details that define each timepiece.
📍 Hôtel Beau-Rivage, Geneva — Suite 127, 1st floor 📅 2–6 September
We look forward to welcoming you!

01/09/2026

Geneva Watch Days begins tomorrow.
From 2 to 6 September, we welcome you at the Hôtel Beau-Rivage in Geneva — Suite 127, 1st floor.
Be among the first to experience the new Mastercraft J3 collection in person and take a closer look at the Divido Yusai “More Than Being”, recently presented to the GPHG2026.
See the details. Feel the finishing. Discover Minase watchmaking up close.
Appointments are still available — link in bio

30/08/2026

The Mastercraft J3 is yours to discover. Choose your dial — White, Beige or Black — then make it your own with a stainless The Mastercraft J3 is yours to discover. Choose your dial — White, Beige or Black — then make it your own with a stainless steel bracelet, two types of leather or a rubber strap.
Prices start at USD 2,050 before tax, with an estimated delivery in approximately 10–15 days.
The collection makes its official debut during Geneva Watch Days, 2–6 September, at the Hôtel Beau-Rivage (suite 127) in Geneva.
Explore the collection and order directly at minasewatches.com/webshop.

28/08/2026

Beauty lives in the details.
At Minase, watchmaking is shaped by a simple conviction: details cannot come from mass production. The Mastercraft J3 carries this philosophy: the bezel is polished entirely by hand using the Sallaz (Zaratzu) technique, creating distortion-free mirror surfaces, razor-sharp edges and the interplay of light that defines a Minase. From the smallest polished surface to the balance of the entire case, nothing is left to chance. This is the Minase philosophy: precision, craftsmanship and beauty revealed by hand.

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26/08/2026

7 days to go until Geneva Watch Days! From September 2–6, Minase will be at the Beau-Rivage Palace in Geneva to present the new Mastercraft J3 collection, alongside with the Divido Yusai “More Than Being”, recently presented to the Grand Prix d’Horlogerie de Genève (GPHG). We look forward to sharing our watches, craftsmanship and philosophy with collectors, press people, enthusiasts and friends from around the world. Book your appointment with Minase on https://calendly.com/minase/geneva-watch-days

26/08/2026

Japanese craftsmanship, inside and out. For the first time in Minase’s history, the Mastercraft J3 collection is powered by a Japanese movement. At its heart is the MIYOTA 90S5 automatic calibre — a reliable mechanical movement beating at 28,800 vibrations per hour. With 24 jewels and approximately 42 hours of power reserve, it brings dependable Japanese mechanics to the heart of the Mastercraft J3. A fitting engine for a watch conceived and crafted in Japan.

20/08/2026

One watch. Many personalities. The Mastercraft J3 was designed to adapt effortlessly to your style. Thanks to its one-touch quick-change system, switching between straps is simple and intuitive. Choose from crocodile-embossed calf leather, classic leather, sporty rubber or Minase’s stainless steel bracelet. Change the material. Change the character. Make the J3 your own. Additional straps and bracelets are available separately on minasewatches.com

19/08/2026

White. Beige. Black. Three dials. Three expressions of the J3. Each Mastercraft J3 dial features a subtle sand-textured surface, designed to interact softly with light and reveal different nuances depending on the viewing angle and environment. Sharp-cut hands bring contrast and dimensionality to the minimalist composition, while blue luminescent material on the hands and indexes ensures visibility in the dark. Simple at first glance. Rich in details upon closer inspection. Which J3 would you choose?

14/08/2026

Introducing the Minase Mastercraft J3. A new chapter in contemporary Japanese watchmaking, inspired by the original M3 and reimagined with a more elegant, compact and contemporary profile. At 37 mm in diameter and just 9.9 mm thick, the J3 combines a distinctive cushion-shaped case, round dial opening and meticulous Japanese craftsmanship. Designed in Japan. Finished by hand. Made for those who believe that true beauty resides in the finest details.

31/07/2026

The Seven Windows collection is built around perspective. Inspired by the layered geometry of traditional Japanese architecture, its faceted case reveals the dial through multiple angles. Light floods across the watch. A design made not just to be worn, but to be observed.

Adresse

Biel/Bienne

Öffnungszeiten

Montag	09:00 - 17:00
Dienstag	09:00 - 17:00
Mittwoch	09:00 - 17:00
Donnerstag	09:00 - 17:00
Freitag	09:00 - 17:00

Telefon

+41325210613

Webseite

https://minasewatches.com/

Benachrichtigungen

Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von Minase erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.