Minase MINASE - Handcrafted Timepieces of Japan. The "boutique" watch brand established in 2005 is producing rare watches, unique design and exceptional quality.

Throwback to The Minase Divido Coffea Arabica Limited Edition, one of the rarest variants of the Divido line. This colla...
29/05/2026

Throwback to The Minase Divido Coffea Arabica Limited Edition, one of the rarest variants of the Divido line. This collaboration between Minase and was launched in 2021 to celebrate 10tenLabs becoming Minase’s Middle East distributor. Limited to 10 pieces worldwide, it sold out immediately through the 10tenLabs collector network.

13/05/2026

Sallaz polishing — also known as Sarazu — is where distortion-free surfaces meet razor-sharp edges. A hand-finished technique perfected in Japan, turning steel into a mirror while enhancing the watch’s geometry.

The Phoenix is a legendary sacred bird, traditionally depicted with the head of a rooster, the wings of a crane, and the...
06/05/2026

The Phoenix is a legendary sacred bird, traditionally depicted with the head of a rooster, the wings of a crane, and the tail feathers of a peacock. It symbolizes transformation, resilience and hope after destruction. Lacquer artist Hakose’s composition of the Phoenix in full flight is a true mastery of lacquer art.

The Asagimadara is a migratory butterfly that can travel up to 2’000 kilometers, crossing seas and islands throughout As...
17/04/2026

The Asagimadara is a migratory butterfly that can travel up to 2’000 kilometers, crossing seas and islands throughout Asia. In Japan, the Asagimadara symbolizes travel, seasonal change and connection across long distances. Lacquer artist Mr. Hakose envisioned the pocket watch as a bridge between Japan and the wider world—a vessel of cultural connection. The white areas of the butterfly’s wings are produced with shells of quail eggs crushed into fine fragments and placed onto the dial surface.

The pocket watch dial is decorated with the wajima maki-e technique. The base each dial is brass, carefully heat-treated...
13/04/2026

The pocket watch dial is decorated with the wajima maki-e technique. The base each dial is brass, carefully heat-treated, polished and lacquered. Designs are then painted in urushi lacquer, and before the surface dries, fine powders of gold and silver, along with colored pigments, are delicately sprinkled onto it. Each piece takes months to complete and embodies patience, precision, and a tradition of craftsmanship refined over centuries. 

08/04/2026

Once the epitome of elegance and today almost forgotten, the pocket watch makes its grand return at Minase . Discover an exclusive and handmade pocket watch paying tribute to Japanese crafts and traditions. The handmade maki-e dial and the bow and caseback made of tamahagane steel transform the watch in a true piece of art.

tamahagane

We are proud to unveil an exclusive and very high-end pocket watch celebrating Japanese craftsmanship. Two models availa...
06/04/2026

We are proud to unveil an exclusive and very high-end pocket watch celebrating Japanese craftsmanship. Two models available either in stainless steel or 18k gold and produced strictly upon order. Each dial showcases the traditional maki-e lacquer technique and both the bow and the caseback are made of Tamahagane steel, a traditional Japanese steel, considered one of the finest materials in the world of metallurgy and used to forge katanas and other traditional swords.

💡Have you ever heard of Tamahagane steel? It is the material traditionally used for Japanese swords. 🗡️ Historically car...
31/03/2026

💡Have you ever heard of Tamahagane steel?

It is the material traditionally used for Japanese swords. 🗡️ Historically carried by the Samurai, the sword represented honor, discipline, and loyalty. For centuries, master swordsmiths have treated the forging process as an art form and spiritual practice. The name engraved on a good sword was meant to remain visible for 800 years. The blade is traditionally forged from Tamahagane steel, a high-carbon steel produced in a clay furnace.

Minase’s upcoming novelty is forged from this very same steel 🔥 Stay tuned !

Minase will be at the Beau-Rivage during watches and wonders week 📍 Suite 127, 1st floor.

Two weeks to go ! Minase will be at the Beau-Rivage Palace during  week to introduce its latest novelty, an exclusive ti...
28/03/2026

Two weeks to go ! Minase will be at the Beau-Rivage Palace during week to introduce its latest novelty, an exclusive timepiece that combines time and art and pays tribute to the beauty, precision and heritage of Japanese arts and craftsmanship.

Every detail tells a story. Every finish reflects mastery. Discover it firsthand at the Beau-Rivage in

📍Suite 127, first floor

We look forward to welcoming you !

Elegance in its purest form.The Horizon fitted with a black leather strap reveals a more classic and timeless character,...
16/03/2026

Elegance in its purest form.
The Horizon fitted with a black leather strap reveals a more classic and timeless character, offering a refined alternative to its sportier rubber configuration.
sallazpolish japanesecraftsmanship monozukuri hizeries limitededition luxurywatch

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Biel/Bienne

Öffnungszeiten

Montag 09:00 - 17:00
Dienstag 09:00 - 17:00
Mittwoch 09:00 - 17:00
Donnerstag 09:00 - 17:00
Freitag 09:00 - 17:00

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+41325210613

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