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Monday 10am - 5pm Tuesday 10am - 5pm Wednesday 10am - 5pm Thursday 10am - 5pm Friday 10am - 5pm Saturday 10am - 5pm

Forsythe Jewelers

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Pittsford, NY
Forsythe Jewelers

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Forsythe Jewelers has been quietly selling the finest jewelry in the greater Rochester area since 1927.

Three generations of the Forsythe family have been trusted for diamonds, colored gemstones, repairs, and custom designs.

10/31/2026

Happy Halloween!

When asked which of us would survive in a horror movie, Jan and Hailey were this morning's top picks. Do you agree? Cast your votes below!

10/29/2026

“We were thrilled to welcome Anders and Ashley to the team in 2020.

Bringing the business into its fourth generation is a milestone we don't take lightly. I know my grandfather, Clifton S. Forsythe, and my parents, Barb and Dick Rochow, would be incredibly proud to see the legacy they built continue to grow.”

From Susie, our third-generation owner

10/27/2026

From the first sketch to the final “I do,” we got a front row seat to E and R’s love story.

We designed her engagement ring with diamonds from both families, uniting them for eternity in one ring. This September, it all came together at Aurora Cellars, surrounded by the people they love most.

Congratulations, E and R. Thank you for trusting us with your forever (and for letting us cry a little).

📸 The Weber Photographers
💐 Sweetwater Floral
💄 Team Hair and Beauty
🍽️ Bayside Gatherings

10/24/2026

Now, this is what a glow-up looks like on a gentleman's ring.

10/22/2026

When J came in, she already knew exactly what she wanted (we love a woman with a plan). A round diamond bold enough to turn heads, but sized and set to survive twelve hour shifts, scrubs, and yes, gloves, because being a nurse means your ring has to keep up with you.

We got to work designing a setting as tough as she is, and now? It's perfect.

Up next: a wedding band designed to match her shank, because this love story (and this ring) is just getting started.

10/20/2026

We love being people's happy place.

10/17/2026

Join us on Wednesday, October 21 for a special day as we mark the start of our centennial celebrations!

From 10am to 5pm, we're hosting a trunk show with ASBA USA, Inc, one of our favorite designers. Shop their exquisite collection while enjoying charcuterie from Manna Boards.

Heritage Appraisers is also returning to provide up-to-date valuations for your heirlooms and recent finds. Call (585) 586-5954 to schedule your appointment, or ask us about dropping your piece off early if you can't make it.

Stop in and see what's in store, you won’t want to miss this.

10/15/2026

Years ago, Matt and Susie's son, Anders wrote his parents a letter:
"I would wish to be the forth Generation of Forsythe Jewelers."

He misspelled "fourth." Susie kept the letter.

He grew up in the shop the same way his mother had — at the cases, on summer breaks, learning the names of the gemstones.

Now as part owner, Anders carries the family name and craft forward; his letter that got tucked away, turned out to be a promise.

10/13/2026

Four words: pear shaped family diamond.

V's closest friends and her mom rallied alongside P as he designed the perfect custom halo mounting for a diamond cherished in the family for generations.

Did we mention it's ready to stack with a straight band anytime?

10/10/2026

Sweater weather calls for warm tones, and this desert diamond necklace was basically made for it: golden autumnal hues that cozy right up with your favorite knit.

Ask Nicole nicely and she might let you try it on. (She will. She's just obsessed.)

Address

66 Monroe Avenue
Pittsford, NY
14534

Opening Hours

Monday	10am - 5pm
Tuesday	10am - 5pm
Wednesday	10am - 5pm
Thursday	10am - 5pm
Friday	10am - 5pm
Saturday	10am - 5pm

Telephone

+15855865954

Website

https://www.forsythejewelers.com/

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