VIEREN

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VIEREN is a Swiss Made watch brand handcrafting automatic rectangular timepieces in La Chaux-de-Fonds.

Rooted in Swiss horological heritage and shaped by modernist design, each limited edition fuses architectural form with mechanical precision.

10/27/2026

A closer look at Gold Black Croc.

Crocodile-embossed leather extends from strap to dial, redefining the details of a Swiss Made automatic timepiece.

10/25/2026

Small movement. Serious Swiss engineering.

Inside our custom-upgraded ETA 2671 self-winding calibre:

• 25 jewels
• 44-hour power reserve
• 28,800 VPH (4 Hz)
• 17.2 mm diameter × 4.8 mm height
• Custom-designed rotor

Made in La Chaux-de-Fonds, Switzerland.

Discover our craftsmanship at vieren.co.

10/22/2026

VIEREN is coming to Miami for Time to Drive.

Join us November 7–8 at Mana Wynwood for a weekend of watches, cars, and culture.

Discover Gold Croc and VIEREN’s Swiss Made automatic timepieces in person.

See you in Miami!

10/19/2026

Gold Croc, as seen in Haute Time.

From the first leather dial to our latest gold editions, the Croc collection continues to define a signature of VIEREN.

Read the full feature by Adrienne Faurote.

10/17/2026

A material study in gold.

10/16/2026

Engineered with Swiss precision. Powered by the ETA 2671 automatic movement.

10/15/2026

“We wanted to take leather beyond the strap and make it part of the architecture of the watch.”

— Jess Chow, VIEREN Founder & CEO

10/14/2026

Two expressions. One design language.

Gold Black Croc and Gold White Croc.

Limited to five pieces each.

10/13/2026

AN ICON, EVOLVED.
Introducing Gold Croc.

Discover the collection at vieren.co.

10/12/2026

Address

New York, NY

Website

https://vieren.co/

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