Deluxe Watch Company

Deluxe Watch Company A passion turned Business. Every watch has a story.

Whats yours?

⌚⌚⌚⌚⌚
Buy | Sell | Trade
• New and Pre Owned Timepieces
• All Watches and Content are our own.
• Not affiliated to any of the brands we sell

P A M 1 2 8 9
16/05/2026

P A M 1 2 8 9

44mm of unmistakable Italian design.The PAM 1289 pairs the brands iconic Luminor case with a clean black sandwich dial, ...
16/05/2026

44mm of unmistakable Italian design.

The PAM 1289 pairs the brands iconic Luminor case with a clean black sandwich dial, small seconds display, and an automatic in-house movement with a 3-day power reserve.

Robust, comfortable, and built with everyday wearability in mind, it’s the type of piece that feels just as right with a tee as it does under a cuff.

A modern Panerai done properly.

📍Available now via Deluxe Watch Company.

WatchAddict Horology WatchCollection MensStyle DeluxeWatchCompany

There’s a certain type of person this piece speaks to.Someone who appreciates presence without needing attention.The kin...
16/05/2026

There’s a certain type of person this piece speaks to.

Someone who appreciates presence without needing attention.
The kind of watch worn on a yacht in Capri, a leather jacket in Milan, or behind the wheel on a late-night drive home.

The PAM 1289 carries that unmistakable Italian character — bold case, clean dial, effortless confidence.

Not a watch for everyone.
And that’s exactly the point.

WristGame WatchFam Paneristi Timepiece DeluxeWatchCompany

M I L G A U S S ⚡️
29/04/2026

M I L G A U S S ⚡️

Built with precision and purpose.Ref: 116400• 40mm stainless steel case• Black dial with luminous hour markers• Signatur...
29/04/2026

Built with precision and purpose.

Ref: 116400
• 40mm stainless steel case
• Black dial with luminous hour markers
• Signature lightning bolt seconds hand
• Scratch-resistant sapphire crystal
• Smooth bezel

Powered by an automatic movement designed to resist magnetic interference up to 1,000 gauss, making it as functional as it is distinctive.

• Approx. 48-hour power reserve
• Waterproof to 100m
• Oyster-style bracelet with folding clasp

A perfect balance of everyday wearability and engineering excellence.

Enquire now to secure.

Not every watch is built for the spotlight… some are built for purpose.Originally engineered for scientists and engineer...
29/04/2026

Not every watch is built for the spotlight… some are built for purpose.

Originally engineered for scientists and engineers working around strong magnetic fields, the Milgauss carries a story that’s different from the usual luxury narrative. This is a piece for someone who appreciates innovation, heritage, and quiet confidence over hype.

The black dial keeps things understated, while that signature lightning bolt seconds hand reminds you this isn’t just another steel sports watch — it’s a conversation starter with real history behind it.

If you’re the kind of person who values what something means, not just what it looks like… this one’s for you.

Ref: 116400
Black Dial
Available now – serious buyers welcome.

28/04/2026

A model that doesnt get spoken about as much as the Sports Models in a colourway that just works!

S U P E R O C E A N 4 4
12/03/2026

S U P E R O C E A N 4 4

The Superocean A17367 is one of the modern icons in the brands dive watch lineup — built to perform far beyond recreatio...
12/03/2026

The Superocean A17367 is one of the modern icons in the brands dive watch lineup — built to perform far beyond recreational diving limits.

Inside sits the brands Calibre 17, an automatic movement based on the proven ETA architecture, delivering reliability and ease of service with a power reserve of approximately 38 hours.

The stainless steel case measures 44mm and is engineered for serious depth, offering an impressive 500m water resistance. A unidirectional rotating bezel allows precise dive timing, while the oversized luminous indices and hands ensure excellent visibility in low-light conditions.

Key specifications:

• 44mm stainless steel case
• Automatic Calibre 17 movement
• ~38 hour power reserve
• 500m water resistance
• Unidirectional dive bezel
• Sapphire crystal
• Screw-down crown

A true professional dive watch — built with the robustness and precision expected from a modern ocean-ready tool watch.

The ocean has always been part of the story.The Superocean A17367 is a watch built for people who don’t sit still. Origi...
12/03/2026

The ocean has always been part of the story.

The Superocean A17367 is a watch built for people who don’t sit still. Originally designed for professional divers, the Superocean line has evolved into something more — a serious tool watch that still fits perfectly in everyday life.

At 44mm, the case has presence without feeling overbuilt, and the bold dial design makes it instantly legible whether you're underwater or across the room. It’s sporty, confident, and unmistakable.

This is the kind of watch that suits someone who appreciates durability but still wants refinement. A watch for weekends on the water, daily wear in the city, and everything in between.

Powered by a reliable automatic movement and backed by 500m of water resistance, it’s a piece you can wear without ever worrying about.

Not just a dive watch.
A proper everyday companion.

Address

Rivonia Boulevard, Rivonia
Johannesburg
2128

Telephone

+27832378025

Website

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