Watchonista

26/10/2026

Today, Audemars Piguet launches its own certified pre-owned platform called the Watch Keepers, with authentication in its own workshops, a two-year warranty, and an auction option.

26/10/2026

The Saxony watchmaker combines its chronograph expertise and perpetual calendar precision in a subtly bejeweled, metal-braceleted, platinum-encased limited edition.

Today, the Saxony watchmaker combines its chronograph expertise and perpetual calendar precision in a subtly bejeweled, metal-braceleted, platinum-encased limited edition.

23/10/2026

The second edition of Favre Leuba’s Chief Tourbillon combines a striking blue barleycorn-pattern dial with refined mechanical architecture, celebrating traditional craftsmanship in contemporary haute horlogerie.

23/10/2026

Wood is good, but there is more to the story of the legendary Italian boat maker. Learn a thing or two about Riva’s modern waterborne marvels here.

Dealer’s Choice: Éditions de la Tour Teams Up with Analog: Shift Founder James Lamdin to Create a Most Memorable Deck of Cards

21/10/2026

We caught up with a few of our honorees as they made the rounds of the fall watch shows.

During a whirlwind season of international watch shows, our 30 Under 30(ish) Class of 2026 (Part 1|Part 2|Part 3) is proving they are truly movers and shakers, traveling from city to city to meet members of the watch-collecting diaspora and talking about their upcoming initiatives.

20/10/2026

Here is another “hot lot” to watch at the upcoming TimeForArt auction in December: a soaring, one-of-a-kind ex*****on of Chopard’s iconic Alpine Eagle timepiece, featuring an exquisite hand-engraved dial that speaks to the storied maison’s innate artistic craftsmanship.

19/10/2026

The next generation of independent watch brands is using creative design as a form of expression.

By now, you’ve noticed that Watchonista has updated our logo and wordmark. In fact, the whole site has been refreshed to reflect how our community has changed since we started in 2009. It’s meant to feel bold, emotional, and modern, while still feeling handcrafted to honor the history of watchma...

18/10/2026

Since 1994, the Swiss-based group has profoundly changed the way you get aboard a vessel, with its focus on exclusivity, global presence, and an eye on every little detail, whether you are buying, selling, or chartering.

Dealer’s Choice: Éditions de la Tour Teams Up with Analog: Shift Founder James Lamdin to Create a Most Memorable Deck of Cards

16/10/2026

With hand-drawn illustrations of classic timepieces personally selected by the vintage authority, these cards will have the craziest collectors hoping to play with a full deck.

Dealer’s Choice: Éditions de la Tour Teams Up with Analog: Shift Founder James Lamdin to Create a Most Memorable Deck of Cards

15/10/2026

Today, Hublot offers up both an 18K white- and 18K yellow-gold ex*****on of its foundational timepiece. And with a raft of modern revisions that reflect the brand’s expertise built over the past 46 years, this duo gives new meaning to the term “instant classic.”