04/22/2026
Platinum — long overshadowed by its high-profile gilded counterpart — is making a powerful comeback in jewelry cases across the US and around the globe. According to a recent report from Platinum Guild International, consumers are increasingly turning to platinum as a smart “value luxury” alternative to gold, driven largely by a dramatic and historically unusual price gap between the two precious metals. Story continues here... https://jayflamingjewelers.thejewelerblog.com/