Demi Fine

01/26/2022

Capturing the attention of young jewelry self-purchasers, designer Erbert Chong’s "Try to Open" Collection is a marketing and LGD fancy diamond first. Featuring five, round, vibrant, red (0.03 carats each) the vibrant red are cut & polished (upper third) with the base resembling a rough ; uncut/unpolished. A way to cut a stone with an even more daring campaign. Purchasers who figure out how to open the cage (to reveal the ) receive a 2-ct emerald cut vibrant red with a grading report. "Try to Open" debuts in this Photo: Luxe Licensing (c) Erbert Chong All Rights Reserved.

12/11/2021

from The Knot: "Nearly 1 in 4 in 2021 featured a . https://www.theknotww.com/press-releases/2021jewelryandengagementstudy/

12/06/2021

11/04/2021

11/04/2021

It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.

10/25/2021

A win for , Demi Fine, and Macy's
The Looking Glass The Jewelry Book

WWD offers proof that renowned are moving stateside with .
has partnered with Unique Designs, Inc and launched a line at Macy's four days ago. Plenty of PR was factored into the buy. Learn more about in part 3 of "The Real Green," by Dan Scott next month in Lab Grown Diamond Magazine

01/29/2021

When Dan Scott, the founder and brand architect of Luxe Licensing, hears natural and lab-grown diamond sellers take shots at each other, it pains him. Because he has seen this movie before. In a webinar this week for CGL Canadian Gemlab, Scott, the former chief marketing officer for designer Scott K...