Riddle's Jewelry

Riddle's Jewelry Since 1959, Riddle’s Jewelry has been a family owned and operated business and during those years we have expanded to 65 stores in nine Midwest states.

At our headquarters located in Rapid City, South Dakota, we operate a thriving factory that produces many of our own jewelry designs and where our diamond cutters create our own signature Noventa diamond. Like you, we believe that producing and buying products made in the USA is still the backbone of our strong country! After fifty-seven years of dedicated service to our customers, our Riddle’s fa

mily name has become synonymous with fine jewelry and diamonds. We are committed to providing the very best variety in style and price, including many designer brands. Riddle’s Jewelry, a name you can trust for all of life’s special moments. Thank you,



J. Brett Riddle, President

09/04/2026

🎉 September is our Anniversary Month! 💍✨

We’re celebrating another year of making memories with YOU, and we couldn’t be more excited! 🥂💖
Stop in and check out all of our Anniversary Specials happening throughout the month. Whether you’re looking for something to treat yourself or the perfect piece for someone special, we have some exciting deals you won’t want to miss!

🎈 Come celebrate with us and find something sparkly to take home! ✨

Happy Anniversary Month! We appreciate your support more than you know! ❤️

✝️ A timeless symbol of faith, beautifully crafted to be treasured for years to come. A cross you can wear close to your...
08/24/2026

✝️ A timeless symbol of faith, beautifully crafted to be treasured for years to come. A cross you can wear close to your heart, today and always. ❤️

Which necklace would you love to add to your collection? 💛
08/23/2026

Which necklace would you love to add to your collection? 💛

Our favorite way to elevate everyday. 💖
08/20/2026

Our favorite way to elevate everyday. 💖

If you've been dreaming of a ring upgrade, now is the time. 😍
08/15/2026

If you've been dreaming of a ring upgrade, now is the time. 😍

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✨ National Girlfriends Day is tomorrow! ✨Celebrate the woman who makes every day brighter—whether she's your girlfriend,...
08/01/2026

✨ National Girlfriends Day is tomorrow! ✨

Celebrate the woman who makes every day brighter—whether she's your girlfriend, fiancée, or wife—with a gift she'll cherish for years to come.

Jewelry isn't just a beautiful accessory; it's a lasting reminder of your love, your memories, and the moments you share. 💖

Because the best gifts aren't just worn—they're treasured.

Stop in and find the perfect piece to make her smile this National Girlfriends Day. 💎

07/23/2026

Inspired by the untamed and natural beauty of Montana skies and streams, Le Vian Ombré technology seamlessly blends seven shades of blues and greens to tame the beauty of Montana Sapphires.

The gift they didn’t know they wanted, and won’t want to take off.📸: Zack Ninke Photography
06/20/2026

The gift they didn’t know they wanted, and won’t want to take off.

📸: Zack Ninke Photography

🇺🇸Home of the Free, Because of the Brave🇺🇸We hope everyone has a great Memorial Day weekend! We are open Saturday, 5/23 ...
05/22/2026

🇺🇸Home of the Free, Because of the Brave🇺🇸

We hope everyone has a great Memorial Day weekend! We are open Saturday, 5/23 from 9-4 but will be closed Monday, 5/25 in observance of the holiday.

🍀✨ Lucky Looks & Graduation Goals 🎓💎Fresh new jewelry just landed in store — and it’s giving all the lucky charm energy ...
05/15/2026

🍀✨ Lucky Looks & Graduation Goals 🎓💎
Fresh new jewelry just landed in store — and it’s giving all the lucky charm energy just in time for graduation season! From shamrock-inspired sparkle to gifts perfect for your favorite grad, we’ve got pieces worth celebrating. ✨

Whether you’re walking across the stage, cheering from the crowd, or just here for the bling… now’s the perfect time to treat yourself. 🍀🎓

Stop in before these lucky finds disappear! 💚✨

"Mom! MOM! MAMA! BRUH!" 🗣️If you’re a mom, you probably hear your name (or some variation of it) more often than your ow...
05/05/2026

"Mom! MOM! MAMA! BRUH!" 🗣️

If you’re a mom, you probably hear your name (or some variation of it) more often than your own thoughts. Research shows kids shout “Hey Mom” with about the same frequency as we say “Hey Google”. Since you’re already the household’s walking search engine and personal assistant, you might as well make it official this Mother’s Day with a "Mom" necklace or bracelet!

04/23/2026

She said she didn’t want anything for Mother’s Day… and we all know that’s a trap. 😏💐
Skip the last-minute candles and grocery store flowers—this year, give her something she actually wants (and will brag about to her friends). ✨
From sparkling necklaces to timeless pieces she’ll never take off, we’ve got the gifts that say, “Yes, I’m the favorite.” 😉
Stop in and find something as amazing as she is. 💖

✨🐰Hop into Easter with a little extra sparkle! 🥕✨Celebrate the season of renewal with pieces that shine as bright as spr...
04/02/2026

✨🐰Hop into Easter with a little extra sparkle! 🥕✨

Celebrate the season of renewal with pieces that shine as bright as spring itself. Whether you're treating yourself or finding the perfect gift, our jewelry is made to make every moment feel special. 💎🌸🐣
Stop in and discover something beautiful—because you deserve to sparkle this Easter.

Address

2950 9th Avenue SE
Watertown, SD
57201

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 4pm

Telephone

+16058822200

Website

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