Riddle's Jewelry

Riddle's Jewelry Since 1959, Riddle’s Jewelry has been a family owned and operated business and during those years we have expanded to 65 stores in nine Midwest states.

At our headquarters located in Rapid City, South Dakota, we operate a thriving factory that produces many of our own jewelry designs and where our diamond cutters create our own signature Noventa diamond. Like you, we believe that producing and buying products made in the USA is still the backbone of our strong country! After fifty-seven years of dedicated service to our customers, our Riddle’s fa

mily name has become synonymous with fine jewelry and diamonds. We are committed to providing the very best variety in style and price, including many designer brands. Riddle’s Jewelry, a name you can trust for all of life’s special moments. Thank you,



J. Brett Riddle, President

This Memorial Day, we honor the courage, sacrifice, and spirit of those who served our country. 🇺🇸Today we remember the ...
05/25/2026

This Memorial Day, we honor the courage, sacrifice, and spirit of those who served our country. 🇺🇸
Today we remember the heroes who made our freedoms possible.

🇺🇸Home of the Free, Because of the Brave🇺🇸We hope everyone has a great Memorial Day weekend! We are open Saturday, 5/23 ...
05/22/2026

🇺🇸Home of the Free, Because of the Brave🇺🇸

We hope everyone has a great Memorial Day weekend! We are open Saturday, 5/23 from 9-4 but will be closed Monday, 5/25 in observance of the holiday.

Classic style never goes out of fashion. 🇺🇸 The perfect everyday piece, proudly made in America and designed to wear for...
05/20/2026

Classic style never goes out of fashion. 🇺🇸 The perfect everyday piece, proudly made in America and designed to wear for years to come.

https://bit.ly/43N9ghQ

05/18/2026

Please don’t say this to Jordan. 😂

Classic gold and timeless pearls, a combination that never goes out of style. Whether it’s for a special occasion or eve...
05/16/2026

Classic gold and timeless pearls, a combination that never goes out of style. Whether it’s for a special occasion or everyday elegance, this ring brings a touch of sophistication to every moment.

https://bit.ly/4exmrJE

🍀✨ Lucky Looks & Graduation Goals 🎓💎Fresh new jewelry just landed in store — and it’s giving all the lucky charm energy ...
05/15/2026

🍀✨ Lucky Looks & Graduation Goals 🎓💎
Fresh new jewelry just landed in store — and it’s giving all the lucky charm energy just in time for graduation season! From shamrock-inspired sparkle to gifts perfect for your favorite grad, we’ve got pieces worth celebrating. ✨

Whether you’re walking across the stage, cheering from the crowd, or just here for the bling… now’s the perfect time to treat yourself. 🍀🎓

Stop in before these lucky finds disappear! 💚✨

"Mom! MOM! MAMA! BRUH!" 🗣️If you’re a mom, you probably hear your name (or some variation of it) more often than your ow...
05/05/2026

"Mom! MOM! MAMA! BRUH!" 🗣️

If you’re a mom, you probably hear your name (or some variation of it) more often than your own thoughts. Research shows kids shout “Hey Mom” with about the same frequency as we say “Hey Google”. Since you’re already the household’s walking search engine and personal assistant, you might as well make it official this Mother’s Day with a "Mom" necklace or bracelet!

04/23/2026

She said she didn’t want anything for Mother’s Day… and we all know that’s a trap. 😏💐
Skip the last-minute candles and grocery store flowers—this year, give her something she actually wants (and will brag about to her friends). ✨
From sparkling necklaces to timeless pieces she’ll never take off, we’ve got the gifts that say, “Yes, I’m the favorite.” 😉
Stop in and find something as amazing as she is. 💖

✨🐰Hop into Easter with a little extra sparkle! 🥕✨Celebrate the season of renewal with pieces that shine as bright as spr...
04/02/2026

✨🐰Hop into Easter with a little extra sparkle! 🥕✨

Celebrate the season of renewal with pieces that shine as bright as spring itself. Whether you're treating yourself or finding the perfect gift, our jewelry is made to make every moment feel special. 💎🌸🐣
Stop in and discover something beautiful—because you deserve to sparkle this Easter.

✨ The luck of the Irish is in the details! 🍀 Which of these pieces would you wear to find your pot of gold? 🌈💍 Option 1:...
03/04/2026

✨ The luck of the Irish is in the details! 🍀 Which of these pieces would you wear to find your pot of gold? 🌈

💍 Option 1: Emerald Necklace, Earring, and Ring Set
✨ Option 2: Gold Rope Chain & Ladies Fashion Ring
🍀 Option 3: Mens Lucky Green Citizen Watch

Let us know 1, 2, or 3 below! 👇

02/24/2026

💎 Redesign. Repurpose. Reimagine. 💎
Your old jewelry holds stories, memories, and value. With a fresh design, it can also hold new meaning. Whether it’s a broken chain, a single earring, an outdated style, or a sentimental heirloom you’re not quite sure how to wear - we can bring it back to life!

Gift her something sweet AND shiny 🍩💍Open today (2/13) 9-5:30Saturday (2/14) 9-4 See you soon!!Downtown Donuts ♥️
02/13/2026

Gift her something sweet AND shiny 🍩💍

Open today (2/13) 9-5:30
Saturday (2/14) 9-4

See you soon!!

Downtown Donuts ♥️

02/02/2026

♥️ GIVEAWAY CLOSED♥️
Congratulations Cassie Gamber !!

💌 Like & follow our page
💌 Share
💌 Tag three friends in the comments

For your chance to win the softest teddy bear, assorted chocolates, and an oval diamond necklace and earrings set!

💌 BONUS entries if you stop in and purchase something starting today until the 14th of February!

GOOD LUCK 💋

01/22/2026

Last day to shop our 40% off diamond sale!! If you’re in the market for an engagement ring, wedding bands, or early Valentine’s Day shopping - now is the time! 💌💍

Address

2950 9th Avenue SE
Watertown, SD
57201

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 4pm

Telephone

+16058822200

Website

Alerts

Be the first to know and let us send you an email when Riddle's Jewelry posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Riddle's Jewelry:

Shortcuts

Share

Category