Rocks the Jewelers

12/23/2025

Don't forget to stop in for that last minute stocking stuffer! 😉🎄

11/24/2025

Looking for the perfect engagement ring? Rocks' elves have you covered! Shop now for Christmas!

Open M-F 10:30-5:00
Saturday 10:30-2:00
Black Friday 10:30-5:00
🎅💍🎄

11/14/2025

All shined up and ready to be wrapped! Special delivery diamond studs now available in lab grown or natural!

11/03/2025

12/15/2023

Thank you to the Mesabi Tribune and Angie Riebe for such a wonderful article! We appreciate your kind support!

VIRGINIA—Rocks the Jewelers has risen from the ashes in the past.

12/09/2023

Stop in and see all the new sparklies we have put out! Only 15 more days to find that special something for that special someone!! 💍🎄💎

New location and hours:
309 Chestnut Street
M-F 10:30-5:00
Sat 10:30-2:00

11/20/2023

We did it!!! We are all moved over to our new location at 309 Chestnut Street and ready for business starting tomorrow: Monday, Nov. 20th!
Stop in and and see our new showroom and all the new Holiday bling!

11/16/2023

We'd like to share an update to all of our clients... Rocks the Jewelers will be closed tomorrow, November 16th and Friday, November 17th as we move into our new location across the street at 309 Chestnut Street, former location of Ben Franklin/Material Girl. Updated signage soon to follow!

We will be re-opening at our new location on Monday, November 20th. We thank you for your patience as we get situated. Your support for our business is greatly appreciated and we are looking forward in having a grand re-opening celebration this spring! We may possibly have some phone interruptions while we move. You can email us at [email protected] if this occurs. Posting a few pics of new layout even though drywall dust is never ending. We are very grateful to all of our local contractors that worked very diligently to ensure our move prior to our Christmas Season!

07/23/2021

We apologize to all of our customers it took us so long for an update. We have been waiting on numerous things, one being a structural engineer report on both buildings which would determine if we could open Rocks soon. It looks like we are in the clear for Rocks the Jewelers building. Our plan is to meet with the building official next week and begin a plan for reopening the following week. Hopefully we will be open for business by Wednesday, August 4th.

Many of you do not know that the building between Rocks and Peps held our jewelry manufacturing company, Strellman's. There have been rumors circulating that this building was vacant. Below are pictures of what it looked like inside prior to the fire and also after the fire destroyed it. Strellman's manufactures fine jewelry for over 300 retailers in the U.S. We were in the process of updating our Strellmans.com website but if you Google the line, you will understand the significant impact this fire had on our ability to produce this fine jewelry line to our amazing retail partners whom we love very much.

If you need immediate help with picking up your jewelry, please send an email to [email protected] We will try to respond as fast as possible and appreciate your patience as we begin our rebuilding process. We are so very touched by your kind thoughts and prayers. And we also reach out our thoughts to all of our business friends that were impacted by this horrible tragedy. Bless you all!

07/09/2021

This is Grace Paulsen posting on my moms account. My mom and dad want everyone to know that we are all safe. The building that housed my moms jewelry manufacturing company 'Strellman's' caught on fire and destroyed everything. The fire department was able to contain the fire to that side of the building. Rocks the Jewelers sustained severe smoke damage, but all of the jewelry and customer's jewelry is still in tact. We are devastated as a family, but are thankful that all of us, including our renters, are safe. Please keep our family in your prayers.

If you have jewelry at Rocks, be patient as they are still unable to get inside until the fire marshal clears the building.

03/20/2020

Rocks the Jewelers will re-open today, Friday, March 20th. We will remain open following the MN State and Federal recommendations going forward. We respectfully ask that if you are sick, please stay home. We will be suspending watch battery changes and precious metals buying during this uncertain time and will use social distancing as much as possible. Elbow bumps to all, we will get through this.