Selco

Selco Est in 1935, we are the leading promotional and private label watch supplier in America. We produce Since 1935, Selco is the leading American watch supplier.

Selco supplies custom watches for championship teams, bowl games, corporate gifts, and private label watches through our Belair Time Brand (). SELCO, "The Original Logo Watch Company," was established in 1935. A manufacturer and supplier of custom imprinted and die struck medallion timepieces and other innovative products, Selco provides exceptional customer service to the awards, recog

nition, and promotional products industries through the Selco Geneve®, A*Belle® Promotional Time and Movado Group brands, Seiko, Fossil, Bulova and Fossil. Selco is also the leading supplier of private label watches for jewelry stores under the Belair brand (). Belair has been producing watches powered by Fine Swiss Movements since 1945.

Congratulations! to Joel A. on 10 years with Selco!A decade of hard work, dedication, and craftsmanship is worth celebra...
08/24/2026

Congratulations! to Joel A. on 10 years with Selco!

A decade of hard work, dedication, and craftsmanship is worth celebrating.

To celebrate the milestone, we invited Joel to design his own one-of-a-kind anniversary watch, creating a timepiece that's uniquely his.

At Selco, watches have always been about more than telling time. They tell stories. This one happens to tell ten years' worth.

Thank you, Joel, for your commitment, your contributions, and everything you've brought to the Selco family over the past decade. We're proud to celebrate this milestone with you and look forward to many more years ahead.

Please join us in congratulating Joel on his 10th anniversary! 🎉⌚

Some watches are subtle. This isn’t one of them.New from Selco, Prisma is built for visibility and impact—an all-over pr...
04/28/2026

Some watches are subtle. This isn’t one of them.

New from Selco, Prisma is built for visibility and impact—an all-over print dial that turns the entire watch face into space for your client's ideas, brand, and message.

With six bold strap colors and custom color-matched options available, it is designed to pair naturally with whatever message or identity it is carrying with OSFA convenience and effortless impact.

Simple to deploy. Hard to ignore.

Explore Prisma at SelcoTime.com today:

https://shop.selcotime.com/product/search/prisma?PageView=grid&Ap=42~46

04/17/2026

SELCO AWCI WATCH BUS WEEK: DAY 5

Carrying it forward.

A week of focused training comes to a close, but the impact stays at the bench.

Our assemblers leave with sharper skills, better habits, and the pride and inspiration that comes with gaining a deeper understanding of their craft.

Many of our senior team members have spent multiple weeks in the watch bus over the years—continuously building on that foundation.

We measure our work with the goal of improving continuously.

This is how we get better every day.

SELCO AWCI WATCH BUS WEEK: DAY 5Carrying it forward.A week of focused training comes to a close, but the impact stays at...
04/17/2026

SELCO AWCI WATCH BUS WEEK: DAY 5

Carrying it forward.

A week of focused training comes to a close, but the impact stays at the bench.

Our assemblers leave with sharper skills, better habits, and the pride and inspiration that comes with gaining a deeper understanding of their craft.

Many of our senior team members have spent multiple weeks in the watch bus over the years—continuously building on that foundation.

We measure our work with the goal of improving continuously.

This is how we get better every day.

SELCO AWCI WATCH BUS WEEK: DAY 4Putting it together.By day four, the focus shifts to application: assembly, adjustment, ...
04/16/2026

SELCO AWCI WATCH BUS WEEK: DAY 4

Putting it together.

By day four, the focus shifts to application: assembly, adjustment, and evaluation.

What started as individual components earlier in the week now comes together as a complete system.

With a stronger understanding behind each step and a deeper toolkit of techniques and solutions; decisions at the bench become more deliberate and results more consistent.

Better understanding leads to better ex*****on.

This is how we get better every day.

04/15/2026

SELCO AWCI WATCH BUS WEEK: DAY 3

Tools and technique.

How do you find watch assemblers in the middle of the country?

You train your own.

That’s the reality. There’s no deep bench of experienced watch assemblers to hire from in the heart of America. If we want a high standard, we have to build it ourselves.

The team spent the day refining their techniques through specialized tools and improved methods at the bench.

Small adjustments in handling, positioning, and process—each one adding pride, professionalism, confidence, and cleaner, more consistent assembly.

This is the difference between getting it done and getting it right.
Small improvements add up. That’s the work.

This is how we get better every day.

SELCO AWCI WATCH BUS WEEK: DAY 3Tools and technique.How do you find watch assemblers in the middle of the country?You tr...
04/15/2026

SELCO AWCI WATCH BUS WEEK: DAY 3

Tools and technique.

How do you find watch assemblers in the middle of the country?

You train your own.

That’s the reality. There’s no deep bench of experienced watch assemblers to hire from in the heart of America. If we want a high standard, we have to build it ourselves.

The team spent the day refining their techniques through specialized tools and improved methods at the bench.

Small adjustments in handling, positioning, and process—each one adding pride, professionalism, confidence, and cleaner, more consistent assembly.

This is the difference between getting it done and getting it right.
Small improvements add up. That’s the work.

This is how we get better every day.

04/15/2026

Incase anyone was curious about our company and what P is up to these days! ⌚️⏱️

04/14/2026

SELCO AWCI WATCH BUS WEEK: DAY 2

Back to fundamentals.

Today focused on movement components—how each part functions, how they work together, and what happens when they don’t.

Advanced assemblers spent the day breaking down and rebuilding automatic movements, learning the internal workings of a movement to understand it at a deeper level.

This is where consistency starts: fewer assumptions, more understanding.
Mistakes get eliminated before they happen.

Check in tomorrow! This is how we get better every day.

Address

8909 E. 21st Street
Tulsa, OK
74129

Opening Hours

Monday 8am - 5:30pm
Tuesday 8am - 5:30pm
Wednesday 8am - 5:30pm
Thursday 8am - 5:30pm
Friday 8am - 5pm

Telephone

+19186226100

Website

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