Sturgis Jewelry

Call Directions Website Contact the business

Sturgis Jewelry We make jewelry that can move through life's toughest adventures with you. Built to last, badass af. 🔥
Handcrafted in the USA. Family business since 1972.

John Willers has been based in Sturgis, South Dakota for over 20 years. The evolution to the Sturgis Jewelry Company was a natural progression. Bringing back life into Main Street Sturgis, we have jewelry for sale year round at 1049 Main Street. About John Willers:

Born in Kenya in 1947, moved to Australia to finish high School and Collage. Hit the travelers trail to Asia and Europe in the late 60's. Met and wed my life partner Lorraine in 1972 and moved to Vancouver Canada. The joy of a new life with Lorraine along with the majesty of the west coast of Canada set the creative juices flowing and they haven't stopped. Since then the family has lived between the west coast of North America and Australia. Now living and working in the sub-tropical paradise of the Tweed Valley on Australia's east coast. Having regularly setup at the Sturgis Rally, Bike Week and Biketoberfest in Daytona.

2011 will see my 22nd year at the Sturgis Rally in South Dakota. The Sturgis Rally is the only place you can see me in person with the complete range of our jewelry. Your enquiries are welcome as my hands are free and love to work.

10/24/2026

Is this art? 🤷‍♀️

Tell us in the comments what you think. Is our OG jeweler, John, an artist? 🎨

10/21/2026

We fkn ❤️ the season of the witch 🎃💀🐍🕷️

Find all these and more at the link in bio ⚡

☠️

Do we love a stacking ring? Or do we love a stacking ring?Our Tiny Skull and Chevron Stacking Rings are the sickest litt...
10/19/2026

Do we love a stacking ring? Or do we love a stacking ring?

Our Tiny Skull and Chevron Stacking Rings are the sickest little duo that can be worn together or separately. 🔥

The skull gives you the perfect "don't f**k with me" vibe.

The chevron, featuring a solid Australian opal, shines like a little universe on your hand, holding all the possibilities of life when you choose to carve your own path.

Choose from sterling silver or solid 10k gold. These are your new forever rings. ✨

Go get 'em at the link in bio ⚡

Who's with us? 🙋🏼‍♀️
10/19/2026

Who's with us? 🙋🏼‍♀️

10/17/2026

The number 13 is both feared and revered. 💥

Do you love it or hate it? Tell us why in the comments ⚡

Our Harley Motor rings are made for the riders, the builders, the admirers and the proud bi***es. 💥We remember our dad c...
10/16/2026

Our Harley Motor rings are made for the riders, the builders, the admirers and the proud bi***es. 💥

We remember our dad creating these designs, carving each one in wax, when we were growing up in the 90s.

We don't think he had any idea what kind of legacy he was creating. 🙌

We now proudly craft each ring in downtown LA in recycled sterling silver.

They're built to last a lifetime so you can buy less and wear well. 🔥

Find yours at the link in bio. ⚡

The Ouroboros is an ancient symbol of a serpent devouring its own tail, forming an endless circle with no beginning or e...
10/14/2026

The Ouroboros is an ancient symbol of a serpent devouring its own tail, forming an endless circle with no beginning or end. 🐍

It represents the unity of all things and the eternal cycle of life, death, and rebirth. ✨

Nothing is ever truly lost; it simply changes form.

Destruction makes way for creation, endings become beginnings, and the cycle continues without end. 🙌

This is our Ouroboros Ring in sterling silver. A deeply loved ring that fits the hand like it grew there. 🪄

A marquise emerald glints in the head while two tiny red rubies peek out of the eyes.

Find her here ✨ https://sturgisjewelry.com/ouroboros-ring-emerald-ruby-sterling-silver

10/13/2026

Biggest so far was a size 22 👍

I know I'm not the only one 🫪
10/11/2026

I know I'm not the only one 🫪

10/10/2026

Will it be a Knuckle, Pan, Shovel or Evo?

Go get 'em at the link in bio 🔥

Address

Sturgis, SD

Telephone

+18442687698

Website

,

Alerts

Be the first to know and let us send you an email when Sturgis Jewelry posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Sturgis Jewelry:

Shortcuts

Share