Why Mom Deserves a Diamond® contest

Why Mom Deserves a Diamond® contest Giving every child the opportunity to express their words of appreciation to their mothers.

I’m 2012, our staff received nearly 20,000 students submitted words of appreciation for their mothers. We awarded 2 diam...
05/10/2026

I’m 2012, our staff received nearly 20,000 students submitted words of appreciation for their mothers. We awarded 2 diamonds and thousands of natural gemstones that year.

When we set a gleaming red garnet in the center of this vintage diamond baguette ring it became breathtaking.
05/01/2026

When we set a gleaming red garnet in the center of this vintage diamond baguette ring it became breathtaking.

Congratulations to the 34th annual Diamond Winner, Devin Delgado, who gave his 1/4 carat European Cut diamond to his mom...
02/15/2026

Congratulations to the 34th annual Diamond Winner, Devin Delgado, who gave his 1/4 carat European Cut diamond to his mom, Raeanna.

The essays have poured in from thousands of schoolchildren. Who will be this years Diamond Winner?
01/05/2026

The essays have poured in from thousands of schoolchildren. Who will be this years Diamond Winner?

11/16/2025

Metaphors can be powerful in figurative writing. The students who composed the following metaphors have each received a quarter-carat diamond to give to their moms since we began the Why Mom Deserves a Diamond writing contest in 1993. So far, 80 kids have received this grand prize gem.

1. METAPHOR: Comparing two things directly without using “like” or “as.”
* She fills my heart with caramel.
* My beautiful rose is fresh from the garden.
* She plants seeds of confidence. My mom’s the gardener of my life.
* Because she is all the colors in my life.
* Mother is nature’s way of saying, “Hooray!”
* She is my encouraging branch.
* My mom is a cozy place, like a warm cup of cocoa. (contains simile too)
* The sunset is a sign that she is in my heart.
* My mom’s like a calculator. Her love is exponential. (also a simile and analogy)
* Her voice calls upon the angels to sing.
* The warm hearth that has blazed me into myself.
* Her kisses—flawless bubbles.
* Yet an anchor, offering sanctuary from danger.
* Melting the iron surrounding our hearts.
* Mom, a perfect gem…a gift forever.
* She is the greatest wonder of creation.
* Mom is beauty and grace all put into one face.
* The precious pilot of my life.
* A book that never ends. A candle that will never die.
* Mom is a masterpiece created with love.
* She, who architects my very soul.
* Playwright of my world. Purest diamond. Divine author.
* Fragrant lavender of warmth and loving care.
* Her voice—a chorus of angels.
* Her kisses—a butterfly’s whisper.
* She’s like a nocturne, calming my soul. (simile + metaphor)
* Autumn’s sweater of warm comfort.
* Embraced within her soft touch, I am safe.
* Her flowing nature calms my storm. Mom, my refuge.
* She gave my breath its heat. She gave my heart its beat.
* Colored by her values, I am proudly adorned with her signature.
* And so it is I must behold, my mother, the temple of creation.

-Diamond Mike Watson.

To all teachers,The Why Mom Deserves a Diamond contest is easy to enter and is the largest writing contest of its kind i...
09/27/2025

To all teachers,

The Why Mom Deserves a Diamond contest is easy to enter and is the largest writing contest of its kind in the nation. It’s still about the same thing: love expressed through words.

Since 1993, thousands of students have handed their moms a diamond, amethyst, or garnet - each one earned through heartfelt words. When a student wins, they don’t just give a gem. They give a story, a memory, and a treasure that lasts forever.

With hair smooth like frosting
Personality sweet like sprinkles
An embrace warm like bread
My mom reminds me of my favorite cupcakes

Katelyn Oho
Grade: 4

Contest Materials will be mailed to teachers in October.

Photo: 2018 Diamond Winner, Katelyn Oho and her mom.

Sincerely,
Diamond Mike Watson and the Contestineers.

The Why Mom Deserves a Diamond contest will begin in October. Tell your kids to get ready. This year, the grand prize...
09/20/2025

The Why Mom Deserves a Diamond contest will begin in October. Tell your kids to get ready. This year, the grand prize is a quarter-carat Old European cut diamond over 100 years old.

On the back of this photo is written, Oct 1991. That is the date Carmen and I opened Gallery of Diamonds. What began a...
05/08/2025

On the back of this photo is written, Oct 1991. That is the date Carmen and I opened Gallery of Diamonds. What began as a tiny boutique has grown into a mega jewelry store in Santa Ana. Today, nearly five thousand people visit our store every year. I am so grateful that Carmen and our staff have combined their talents to create, what we feel, is the most extraordinary jewelry store in the nation.

Not everyone wins a diamond or gemstone in the Why Mom Deserves a Diamond contest, but thousands of memories have been c...
03/21/2025

Not everyone wins a diamond or gemstone in the Why Mom Deserves a Diamond contest, but thousands of memories have been created in 33 years. These memories are more valuable than diamonds.

Accompanied by her family, teacher, and principal, Braelyn Murphy awards her winning diamond to her mother.
02/20/2025

Accompanied by her family, teacher, and principal, Braelyn Murphy awards her winning diamond to her mother.

Address

1528 Brookhollow Drive, Ste 200
Santa Ana, CA
92705

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Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 10am - 4pm

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+17145492000

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