Diamonds Direct

Diamonds Direct Prices: $19.95-$500,000: The sky is the limit when shopping and designing at Diamonds Direct. Family We want you to feel at home while you shop.
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Gary Sanchez and David Santos travel annually to Antwerp, Belgium, where they hand-select only the finest ethically-sourced diamonds to come back to the Sunshine State. Even if you're just browsing, stop by for a complimentary glass of sparkling wine, a cold brew from our keg of Stella Artois, and a glass of our famous Saturday Sangria! Diamonds Direct is deeply rooted in the Tampa Bay area, assis

ting non-profit fundraising through custom design projects. You're sure to find a perfect St. Pete souvenir or gift here, with numerous exclusive pieces representing the city we call home. Diamonds Direct is also the exclusive home of The Sunshine Cut, a patented 97-facet diamond cut that outshines all others, and named after the Sunshine City. We welcome the opportunity to show you what makes us better than the rest. Stop in Diamonds Direct today.

Unlimited pairing options with these diamond wedding bands, now available in both lab-grown and natural diamonds. ✨💎 Sta...
05/29/2026

Unlimited pairing options with these diamond wedding bands, now available in both lab-grown and natural diamonds. ✨💎 Stack them up, mix and match, or wear one on its own. Which shape is your favorite?

05/28/2026

A ✨ perfectly cut ✨4CT oval diamond on the thin diamond band is a forever favorite. 💍

05/27/2026

Two 3.00ct hexagonal diamonds. 💎 Same carat weight, very different face-up look. 👀

One is cut to carry more weight towards the top. The other is more evenly proportioned, offering a balanced silhouette. Which do you prefer?

05/26/2026

Unique diamond earrings? ✨💎 Yeah, we’ve got those. Find your new favorite pair at Diamonds Direct.

You will see yellow gold necklaces everywhere this spring. ✨ We love starting with a statement piece and then layering o...
05/23/2026

You will see yellow gold necklaces everywhere this spring. ✨ We love starting with a statement piece and then layering on delicate chains with diamonds for a silhouette that's endlessly wearable.

Same 2ct size, different shapes. Which shape are you gravitating towards? 💎
05/22/2026

Same 2ct size, different shapes. Which shape are you gravitating towards? 💎

05/21/2026

Safe to say he has passed the test. ✨💍 Stop by Diamonds Direct and we’ll help you plan the perfect surprise.

05/20/2026

We loved creating these custom earrings for our client. ✨ Utilizing our customer’s inherited diamonds, we created a simple yet modern look that matched the customers style. 💎

For the non-traditional bride, a black diamond makes a bold and edgy statement. 🖤 Would you say yes to a black diamond r...
05/19/2026

For the non-traditional bride, a black diamond makes a bold and edgy statement. 🖤 Would you say yes to a black diamond ring? 💍

Swipe for earrings that will always complete the look. ✨Meet our best-selling everyday earrings crafted in solid gold wi...
05/16/2026

Swipe for earrings that will always complete the look. ✨Meet our best-selling everyday earrings crafted in solid gold with natural diamonds. 😍 Which one is being added to your Wish List?

Address

117 2nd Avenue N
Saint Petersburg, FL
33701

Opening Hours

Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 7pm
Saturday 11am - 7pm

Telephone

+17278674006

Website

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