Diamonds Direct

Diamonds Direct Prices: $19.95-$500,000: The sky is the limit when shopping and designing at Diamonds Direct. Family We want you to feel at home while you shop.
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Gary Sanchez and David Santos travel annually to Antwerp, Belgium, where they hand-select only the finest ethically-sourced diamonds to come back to the Sunshine State. Even if you're just browsing, stop by for a complimentary glass of sparkling wine, a cold brew from our keg of Stella Artois, and a glass of our famous Saturday Sangria! Diamonds Direct is deeply rooted in the Tampa Bay area, assis

ting non-profit fundraising through custom design projects. You're sure to find a perfect St. Pete souvenir or gift here, with numerous exclusive pieces representing the city we call home. Diamonds Direct is also the exclusive home of The Sunshine Cut, a patented 97-facet diamond cut that outshines all others, and named after the Sunshine City. We welcome the opportunity to show you what makes us better than the rest. Stop in Diamonds Direct today.

We lost a dear friend, a mentor, and a former landlordโ€”but more than any of those titles, we lost someone who touched ou...
08/29/2026

We lost a dear friend, a mentor, and a former landlordโ€”but more than any of those titles, we lost someone who touched our lives in a meaningful way. We are grateful for the opportunity you gave us as the first tenant, Diamonds Direct at Sundial since 2014 and our store grew into what we have today since 1984!

This loss is a reminder that time is truly the greatest gift we can give one another. The moments we share, the lessons we receive, the conversations we have, and the memories we create are what remain.

Thank you for sharing your stories, your generosity in our community, your support in all of our charity events, your service to our country and so much more. Iโ€™ll always be grateful for the time you gave meโ€”the conversations, the advice, the laughter, and the moments that I may not have realized were so precious until now.

They say time is the greatest gift we can give someone, and we are thankful for every bit of yours that you shared with us.

Life moves so quickly, and loss has a way of reminding us not to take our people or our moments for granted. We wish we could have had more time, more conversations, more memories.

We are grateful for the time, wisdom, kindness, and friendship you gave us. You will be deeply missed and forever remembered. ๐Ÿ•Š๏ธ

Wishing Bill a very happy birthday! We are fortunate to have you as part of our DD family! ๐Ÿ’Ž๐ŸŽ‰๐Ÿฅณ๐ŸŽ‚๐ŸŽŠ
08/19/2026

Wishing Bill a very happy birthday! We are fortunate to have you as part of our DD family! ๐Ÿ’Ž๐ŸŽ‰๐Ÿฅณ๐ŸŽ‚๐ŸŽŠ

08/05/2026

A statement piece made to steal the spotlight.โœจ๐Ÿ’

Wishing our master jeweler, Jose a very HAPPY BIRTHDAY! We all celebrated with his favorite tres leches cake & gifts yes...
07/05/2026

Wishing our master jeweler, Jose a very HAPPY BIRTHDAY! We all celebrated with his favorite tres leches cake & gifts yesterday! ๐ŸŽ‰

Wishing You All A Safe & Happy 4th Of July!We will be closing early on Saturday to celebrate the holiday.
07/02/2026

Wishing You All A Safe & Happy 4th Of July!
We will be closing early on Saturday to celebrate the holiday.

Unlimited pairing options with these diamond wedding bands, now available in both lab-grown and natural diamonds. โœจ๐Ÿ’Ž Sta...
05/29/2026

Unlimited pairing options with these diamond wedding bands, now available in both lab-grown and natural diamonds. โœจ๐Ÿ’Ž Stack them up, mix and match, or wear one on its own. Which shape is your favorite?

05/28/2026

A โœจ perfectly cut โœจ4CT oval diamond on the thin diamond band is a forever favorite. ๐Ÿ’

05/27/2026

Two 3.00ct hexagonal diamonds. ๐Ÿ’Ž Same carat weight, very different face-up look. ๐Ÿ‘€

One is cut to carry more weight towards the top. The other is more evenly proportioned, offering a balanced silhouette. Which do you prefer?

05/26/2026

Unique diamond earrings? โœจ๐Ÿ’Ž Yeah, weโ€™ve got those. Find your new favorite pair at Diamonds Direct.

You will see yellow gold necklaces everywhere this spring. โœจ We love starting with a statement piece and then layering o...
05/23/2026

You will see yellow gold necklaces everywhere this spring. โœจ We love starting with a statement piece and then layering on delicate chains with diamonds for a silhouette that's endlessly wearable.

Address

117 2nd Avenue N
Saint Petersburg, FL
33701

Opening Hours

Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 7pm
Saturday 11am - 7pm

Telephone

+17278674006

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