AmRhein's Fine Jewelry

AmRhein's Fine Jewelry 104 Years Local. Family owned. In-House Jewelry Repair. Estate Buying. Custom Design. We can be available evenings and weekends, too.

AmRhein’s Jewelry is a local family company that seamlessly blends the expertise of four generations of jewelers pairing the full service of a traditional jewelry store with the value and convenience of a personal jewelry experience. We give you the face-to-face interaction with seasoned experts that you deserve, in a semi-private setting where you can relax and feel comfortable. Since 1921 the Am

rhein family, along with current owners, Tom Sells and Jackie AmRhein-Sells, and their design team have earned a lasting reputation as a private jeweler to Roanoke’s Star City for engagement rings, custom design, investment grade diamonds, estate jewelry and jewelry repair with the highest level of customer service available to you. Our local family 2021 Showroom highlights an onsite state-of-the-art Custom Design Atelier & Diamond Room and Gemstone Bar to guarantee a unique, fun, and exciting experience you deserve. Since 1921, our family prides ourself on collaborating with all types of customers for all types of reasons because helping you tell your life story through jewelry is our heartbeat. Visit us during operating hours or schedule an appointment at your convenience. Call 540.989.7100 for your private appointment or schedule online, AmRheins.com/appointments. Showroom Hours:
MONDAY - SATURDAY 10:00am to 5:30 pm
Closed: SUNDAY

AmRhein's, the Roanoke Valley's Diamond Specialists, for over 10 years, since 1921.

04/09/2026

Stack it your way ✨

From classic gold to gemstone color, pearls to sparkle—there’s a bracelet stack for every mood. Mix textures, layer metals, and tell your story one piece at a time.

Which stack are you today?
💛 Classic gold
💜 Gemstone glam
🤍 Pearl chic
✨ Sparkle & shine

Stop by and let us help you build your perfect stack—because no two styles should ever look the same 💫

04/02/2026

A few of our favorite estate pieces. Uniquely fun!

03/24/2026

Now Hiring 💍Jewelry Sales Associate
Part-time or Full-time| Start Immediately

At AmRhein’s Fine Jewelry, we don’t just jewelry- we help with life’s most meaningful moments.

We are seeking a SALES ASSOCIATE with a passion for people, service, beauty and detail. Experience in jewelry is not required - a love for fine jewelry and exceptional service is.

💍 What You’ll Do:
•assist clients with purchases, in-take repair jobs & assist with jewelry design
•keep showroom and jewelry cases clean, beautiful, organized & updated
•support day-to-day store operations

💍 A Successful Candidate Will:
•be able to work two-three Saturdays a month
•have a great attitude and a heart for helping others

💍Compensation: Based on Experience, raise after 90 days

💍 Start Date: Immediate

Interested? Send a resume & short cover letter to [email protected]

Questions? Connect with us at www.amrheins.com/contact-us/ or call 540-989-7100

03/21/2026

ONE DAY ONLY! Hundreds of engagement rings from Romance for you to try - trending ones and the newest fashions. Let’s play dress up and dream today. Also available in 10K and with natural or lab diamonds.
+20% off all orders - engagement rings & wedding bands.

03/21/2026

This one stops you mid-scroll… 💍✨

A stunning Sylvie Jewelry engagement ring featuring a bold, brilliant round center wrapped in a sleek bezel setting—modern, timeless, and effortlessly chic. The delicate pavé band adds just the right amount of sparkle, making this ring feel both refined and unforgettable.

For the bride who loves clean lines, a little edge, and a lot of brilliance 💫

Ready to find your forever ring? Visit us in-store or message us to explore more from our Sylvie collection.

03/17/2026

Join us for a special Romance Engagement Rings & Wedding Bands Trunk Show MARCH 21 10-6pm

ONE DAY ONLY, we’re bringing in an expanded collection from Romance Jewelry, giving you the opportunity to see, try on, and compare engagement rings and wedding bands you won’t typically find in our showcases. From timeless designs to modern styles with thoughtful details, this trunk show is all about discovering the ring that feels right for your story.

Our team will be here to guide you, answer questions, and help you explore options at a comfortable, unhurried pace. This is a relaxed, in-store experience designed to help you make a confident, meaningful choice.

We invite you to stop in, enjoy the collection, and experience wedding ring shopping the way it should feel — personal, exciting, and memorable.

SPECIAL TRUNK SHOW SAVINGS
Enjoy 20% DISCOUNT on in-stock, special orders and custom designs on all bands and engagement rings (*excludes center stone)
Indulge in complimentary refreshments, and receive a SPECIAL GIFT just for attending.

Is Your Jewelry Properly Appraised? 💎An appraisal does more than assign a value — it protects the story behind your jewe...
03/06/2026

Is Your Jewelry Properly Appraised? 💎

An appraisal does more than assign a value — it protects the story behind your jewelry. Whether it’s an engagement ring, family heirloom, or new purchase, an accurate appraisal ensures your piece is properly insured and documented.

At AmRhein’s Fine Jewelry, our experienced gemologist carefully examines each detail — from gemstones to craftsmanship — so you have confidence in its value and protection.

✨ Insurance appraisals
✨ Estate & heirloom jewelry
✨ Updated values for today’s market

With gold prices increasing, now is a great time to update your jewelry appraisal. Accurate values help protect you and ensure proper coverage if a piece is ever lost, stolen, or misplaced.

Stop by or schedule your appraisal today.

03/03/2026

POV: You’re the bro who just got engaged… now it’s time to pick the band. 💍

From classic gold to bold modern styles, finding the right wedding band should feel just as exciting as the proposal. Bring your crew, try on a few styles, and discover the band that fits your story.

Join us for our Wedding Band & Bridal Trunk Show and see hundreds of styles in person — with special savings for one day only ~ 20% Off

Love a good glow-up ✨This beauty came to us worn and tired (and greatly loved)… and left our bench bright, detailed, and...
02/27/2026

Love a good glow-up ✨

This beauty came to us worn and tired (and greatly loved)… and left our bench bright, detailed, and sparkling like new again. 💎

From restoring the milgrain, tightening and refreshing each diamond to enhancing every curve, every detail matters. Because your jewelry should shine for every chapter of your story.

Have a piece that needs a little love? Our in-house jeweler is here for YOU. 🤍

02/24/2026

Some names never leave your heart. 🤍
This custom-designed pendant layers meaning in every detail—engraved words, a polished gold plate, and delicate heart charms that keep loved ones close, always. Created from a personal story and crafted to be worn for a lifetime.

Your story deserves to be worn. ✨

Address

4347 Starkey Road
Roanoke, VA
24018

Opening Hours

Monday 10am - 5:30pm
Tuesday 10am - 5:30pm
Wednesday 10am - 5:30pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm
Saturday 10am - 5:30pm

Telephone

+15409897100

Website

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Our Story

Conveniently located on 2740 Ogden Road in Roanoke and at www.AmRheins.com Roanoke phone: 540.989.7100 Email: [email protected] Founded in 1921, AmRhein's Fine Jewelry is now in its fourth generation of jewelers with 98 years of jewelry industry experience. We offer a full selection of fine jewelry by designers like ArtCarved, Sylvie, Stuller, Parlé, Carla & Nancy B., and many more. Our Estate Jewelry Collection is extensive, and we are the exclusive home to the Roanoke & Salem Charms. We have Master Designers on site that can design the jewelry of your dreams, as well as, a Graduate Gemologist to find your perfect diamond. Looking for a wedding band for a uniquely styled engagement ring, or simply want to restyle a rarely-worn piece of jewelry or an heirloom item? Our generations of experience cannot be matched in the Roanoke Valley. We specialize in celebrations, and with our other 2 divisions (AmRhein's Bridals and AmRhein's Wine Cellars), we can take a couple from engagement ring to wedding reception in one visit!

AmRhein's Fine Jewelry, Roanoke’s Diamond Specialist.

Memories Begin Here!