The Harrington Agency

The Harrington Agency The Harrington Agency helps organizations that make a better world and who are ready to capture the

The Harrington Agency empowers nonprofits through rigorous analytics that guarantees a channel agnostic fundraising approach and guides extraordinary creative. We lead each donor to his or her ultimate potential by instilling in him or her a sense of ownership in the organization’s mission. We are committed to principles of transparency, honesty and collaboration and, together, we know we can change the world.

02/24/2025

Jessica Harrington is back with another edition of ✨Dazzlers and Duds🚫 and it looks like this window company clearly knows how to grab attention! 👀🪟

This direct mail piece nails the official, final notice look with bold design choices that could be repurposed and utilized for the latter half of a fundraising renewal series.

From the striking green fleck coloring to the certified mail aesthetic, there’s a lot for fundraisers to consider.

💡 Have you tested something similar? How did it perform? Drop your thoughts in the comments!

We're getting into our holiday spirit cuddling up with our most favorite THA supporters... our pets! Just a few samples ...
12/17/2024

We're getting into our holiday spirit cuddling up with our most favorite THA supporters... our pets! Just a few samples of the fluffy and fun animals that bring us joy this holiday season and always 💛 😻 🐶

12/05/2024

Jessica Harrington is BACK (back again... *sung like Eminem*) with another stunning edition of ✨Dazzlers & Duds🚫, and we cannot wait to share!

Her dazzler from the Seattle Parks Foundation is all about turning the everyday into something extraordinary. 💌✨

We love the simplicity that still makes a huge impression. Jessica spills the tea in a quick but oh-so-satisfying dazzler that will leave you rethinking your approach to donor cultivation.

🎥 Watch today’s video for your dose of daily inspiration!

12/02/2024

Jessica Harrington is back with a Giving Tuesday Dud🚫 that proves even a good thing can go overboard. This email design had us seeing green... and then some.

While we won’t reveal the organization (respecting our industry peers is a must!), this breakdown is a great reminder about the importance of contrast, clear calls to action and making your design work for your audience.

Curious to see what went wrong? Watch the video and find out what gave us the dud vibes ✨🚫

11/20/2024

✨ Ready for your weekly dose of direct marketing inspiration? It's time for Dazzlers and Duds with Jessica Harrington! This week, Jessica takes on a "fold-tastic" self-mailer from the University of Pennsylvania.

Higher ed pros, you might call it a ✨ dazzler, while others might see a 🚫 dud.

🤔 Bo**er glue, personalized reply slips and folds for days—what’s not to love? Or… is it too much?

Jessica breaks it all down in this week’s video. Watch now and let us know: is this a five-star dazzler or just foldable fluff? 👀

11/11/2024

After a small break to focus on our democracy, WE ARE BACK!

Ready for another dose of ✨Dazzlers✨ and 🚫Duds🚫?

Today, Jessica Harrington breaks down the details of this week’s “Dud” in direct mail fundraising. From the envelope that pops to the teaser that… well, misses the mark, Jessica dives into what works and what falls short from her 30+ years in the industry.



👀 Watch the video below! ⬇️

We figured waiting a couple of days to soak in our wins before posting this big news is our way of playing it cool… BUT ...
10/24/2024

We figured waiting a couple of days to soak in our wins before posting this big news is our way of playing it cool…

BUT ---- THA just brought home 5 from !!! And we are not only proud, but we are honored to work with such amazing organizations that allow us to shine with our creativity!

Turns out all those long hours of brainstorming, late-night tweaks and coffee-fueled strategy sessions pay off—big time!

If you're wondering what a MAXI is?
❗Marketing Awards for eXcellence and Innovation ❗

Now… who’s got the celebratory snacks? 😎🎉

🏆 Gold - International Rescue Committee Year-End Appeal (Direct Mail - Special Appeal)
🏆 Gold - International Rescue Committee Donor Advised Fund Mailing (Direct Mail - Special Appeal)
🥈 Silver - Greenpeace Jane Fonda Package Appeal (Direct Mail - Special Appeal)
🥈 Silver - Central Park Conservancy Giving Day Email Campaign (Digital - Special Appeal)
🥉 Bronze - National LGBTQ Task Force Renewal 7 (Direct Mail - Nonprofit Renewal)

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Ridley, PA
19081

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+14107565164

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