VERO Watch Company

VERO Watch Company Modern adventure watches inspired by nature.

08/13/2026

Take the long road, but bring the right gear.
Grab the Smokey Bear Collector’s Box Set with a pair of Auburn Wood sunglasses by Shwood Eyewear, and the Morning Sky Edition automatic watch by VERO. Only 100 boxes were built, and they’re going fast.

Two rugged essentials, one lasting spirit of adventure. The Smokey Bear Collector’s Box Set was built in celebration of ...
08/11/2026

Two rugged essentials, one lasting spirit of adventure. The Smokey Bear Collector’s Box Set was built in celebration of Smokey Bears long legacy.

The Morning Sky Edition Smokey Bear Watch.
Automatic movement with 41 hour power reserve and 120m water resistance.

The Auburn Wood with gray polarized lenses by Shwood Eyewear.
100% UVA/UVB Protection.

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08/09/2026

Two brands. One mission. One legendary bear.

The Smokey Bear Collectors Box Set is built out with Shwood Eyewear’s Auburn Wood Sunglasses and the Morning Sky Edition watch by VERO Watch Company. Two limited edition pieces crafted to celebrate Smokey Bears long legacy. Happy Birthday Smokey Bear! 🐻🌲

In celebration of Smokey Bear’s 82nd birthday, we’ve joined forces with Shwood Eyewear in building a Smokey Bear Collect...
08/09/2026

In celebration of Smokey Bear’s 82nd birthday, we’ve joined forces with Shwood Eyewear in building a Smokey Bear Collectors Box Set! Two limited edition pieces, made specially for fans of Smokey Bear!

Gear up with the Shwood Auburn Wood Sunglasses and the VERO Morning Sky Edition watch!

Smokey Bear is turning 82! We’ll be celebrating his birthday in style with a Collector’s Box set in collaboration with S...
08/08/2026

Smokey Bear is turning 82! We’ll be celebrating his birthday in style with a Collector’s Box set in collaboration with Shwood Eyewear! Only 100 available!
Tomorrow, Sunday August 9th, 9a PST!

Coming this Sunday, August 9th for Smokey Bear’s 82nd Birthday! VERO Watch Company and Shwood Eyewear have teamed up to ...
08/07/2026

Coming this Sunday, August 9th for Smokey Bear’s 82nd Birthday! VERO Watch Company and Shwood Eyewear have teamed up to build a Collector’s Box Set with two limited edition pieces, and tons of extras! Mark your calendars for this one! Only 100 available!

07/15/2026

The perfect watch for summer? Probably.

The Smokey ‘44 is Back! Inspired by field watches of 1944, the year of Smokey Bear’s debut as a forest ambassador, the S...
02/20/2026

The Smokey ‘44 is Back!
Inspired by field watches of 1944, the year of Smokey Bear’s debut as a forest ambassador, the Smokey ‘44 pairs vintage cathedral hands with a textured dial. Fortified with durable components to stay ready for every adventure.

The Smokey ‘44 Returns!Coming available this Friday, February 20th at 9am PST. The Bear Is Back!
02/18/2026

The Smokey ‘44 Returns!
Coming available this Friday, February 20th at 9am PST. The Bear Is Back!

02/06/2026

We’re always happy to see our watches put to good use and thoughtfully reviewed. In this video, Dawson Schwarz shares a hands-on look at the Vero X Realtree Tide Tracker in Compass Blue, covering the design, detail, details, functionality, and how it performs in real world conditions. Thanks for putting our watch to the test Dawson!

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2330 NW 31st Avenue
Portland, OR
97210

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