Reusch Jewelers

Reusch Jewelers Family owned and operated since 1885. When you shop with the Reusch family, you're shopping with fri

The story of our business spans generations, crosses two century lines, and is rooted right here in Northern Michigan. Jacob Reusch founded our family business on the principles of integrity, quality, and service in 1885, and his great grandson, Vance, is carrying on that legacy today. Every jewelry piece in our collection is hand picked and fairly priced, and working with our customers to choose

or design a beautiful piece is our greatest joy. The people in this town are our longtime friends and neighbors -- they inspire us -- and we're dedicated to continuing that friendship for generations to come.

09/04/2026

September is for sapphires. đź’™

A timeless symbol of loyalty, sincerity, and lasting love.

Made to mix. Designed to shine. ✨
09/02/2026

Made to mix. Designed to shine. ✨

A little Labor Day pause. Reusch Jewelers will be closed Monday, September 7, and will resume normal business hours Tues...
09/02/2026

A little Labor Day pause.

Reusch Jewelers will be closed Monday, September 7, and will resume normal business hours Tuesday. Enjoy the holiday!

We're hiring in our Cheboygan location! We're looking for someone with a positive personality who is eager to help where...
08/28/2026

We're hiring in our Cheboygan location!
We're looking for someone with a positive personality who is eager to help wherever needed—from day-to-day basics to assisting customers in finding the perfect piece of fine jewelry. Sales experience is a plus, but integrity, a willingness to learn, grow, and be part of our team is what matters most.
Please apply in person, at 318 N Main St, Cheboygan.

Your smart ring just got a serious upgrade. ✨Gabriel & Co.’s Smart Ring Collection brings fine jewelry style to your eve...
08/28/2026

Your smart ring just got a serious upgrade. ✨

Gabriel & Co.’s Smart Ring Collection brings fine jewelry style to your everyday tech, with designs compatible with Oura Ring 4 and other select smart rings.

Because tracking your wellness shouldn’t mean compromising your jewelry stack.

Peridot has long been admired for its vibrant green color and timeless appeal. Whether celebrating an August birthday or...
08/26/2026

Peridot has long been admired for its vibrant green color and timeless appeal. Whether celebrating an August birthday or simply drawn to its beauty, it's a gemstone that never goes unnoticed.

08/25/2026

Sometimes the smallest sparkle makes the biggest statement! ✨

08/21/2026

August's birthstone deserves the spotlight. Whether worn every day or saved for special occasions, peridot adds a fresh pop of color to any jewelry collection.

A little sparkle goes a long way. Layer your favorite bracelets for a look that's timeless, refined, and uniquely yours.
08/19/2026

A little sparkle goes a long way. Layer your favorite bracelets for a look that's timeless, refined, and uniquely yours.

It’s easy to see why Bujukan® has become one of Gabriel & Co.'s most-loved collections. Elegant on its own, beautiful wh...
08/18/2026

It’s easy to see why Bujukan® has become one of Gabriel & Co.'s most-loved collections. Elegant on its own, beautiful when layered.

Address

427 E Mitchell Street
Petoskey, MI
49770

Opening Hours

Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm
Saturday 10am - 3pm

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