09/10/2026
Maurice Moradof, co-founder and CEO of YAFA, leads the company with a dedication to excellence and an eye for timeless beauty.
Established in 1985 with his mother, Yafa, the brand is globally recognized as the foremost purveyor of museum-quality vintage jewelry. Maurice’s devotion to the craft is evident in every carefully selected piece, each embodying meticulous craftsmanship and elegance, making them perfect examples of what he calls “wearable art.”
Maurice’s journey started with an interest in appraising fine jewelry to truly understand each piece’s historical context and worth. But it wasn’t until he partnered with his mother, Yafa, that the two together decided to focus on the vintage jewelry market and YAFA was born. Building trusted relationships with international collectors and connoisseurs for over nearly four decades, clients who value personalized service and discretion rely on Maurice to enhance their collections with pieces from renowned jewelry houses such as Cartier, Van Cleef & Arpels, Bulgari, and Harry Winston, amongst others.