TAG Heuer

TAG Heuer TAG Heuer client advisors are ready to answer your questions and assist you in finding a unique timepiece.

Since 1860, TAG Heuer has embodied avant-garde, precision and bold style, that have marked the world history of the watch industry.From motorsports, to luxury utility, to sports performance and golf, discover the perfect watch for your style and needs.

Miles measured in seconds. ​Carrying on a legacy of timing and performance since 1986, the new TAG Heuer Formula 1 Solar...
05/19/2026

Miles measured in seconds. ​

Carrying on a legacy of timing and performance since 1986, the new TAG Heuer Formula 1 Solargraph X Indy 500 38mm draws from the relentless intensity of the Brickyard, translating the raw speed of 500 miles into a design that radiates the pulse of the track. Limited to 1110 pieces, this 13th collaboration timepiece leverages Solargraph technology to power a full day's battery with only one minute of light exposure — charging on at top speed with every thrilling lap. ​

Available now online for pre-sale in select countries and launching worldwide on May 22nd.​

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A new benchmark.​​ In 2004, TAG Heuer took the helm of one of motorsport's most prestigious events, becoming the Officia...
05/19/2026

A new benchmark.​
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In 2004, TAG Heuer took the helm of one of motorsport's most prestigious events, becoming the Official Timekeeper and Scorer of the Indianapolis 500. The timing solution we brought to the "greatest spectacle in racing" was accurate to 1/10,000th of a second — a world first that set a new standard for precision in sports timekeeping.​
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To celebrate the occasion, a new era of limited edition pieces was launched, starting with the TAG Heuer Formula 1 Indy 500. With a resolutely modern character, it features the Indy 500 inscription on its black bezel and a dial with the iconic Wing & Wheel Logo®.​

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Legends built brick by brick.Few races carry mythology quite like the Indianapolis 500. Since 1911, the Speedway has tes...
05/18/2026

Legends built brick by brick.

Few races carry mythology quite like the Indianapolis 500. Since 1911, the Speedway has tested drivers against distance and concentration and accumulated traditions along the way— rituals passed down through generations that give the race a character no other event in motorsport can claim.

In 1961, asphalt had replaced the original track paved with 3.2 million bricks with one strip deliberately preserved at the start/finish line. To this day, winners still drop to their knees to kiss the famous Yard of Bricks, a tradition started by Dale Jarrett after his victorious finish in 1996. And then there is the milk — since Louis Meyer celebrated his 1933 victory with a bottle in hand, every Indy 500 winner has been handed one at the finish line.

At Indianapolis, the race may end, but the legend never does.

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On set with Oracle Red Bull Racing driver Max Verstappen and the TAG Heuer Monaco. The drive doesn't stop when the race ...
05/18/2026

On set with Oracle Red Bull Racing driver Max Verstappen and the TAG Heuer Monaco. The drive doesn't stop when the race ends.​

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Racing rarities.​TAG Heuer's connection to the Indy 500 goes back more than six decades. Three rare timekeeping devices ...
05/17/2026

Racing rarities.​

TAG Heuer's connection to the Indy 500 goes back more than six decades. Three rare timekeeping devices stand as some of the earliest testaments to this long-standing partnership — crafted in limited numbers and now among the most prized collectors' pieces in existence.​

The 1967 Heuer Autavia 3646 is the only first-generation Autavia from serial production with a silver dial, featuring a classic two-register chronograph layout. ​

The 1968 Heuer Carrera Indy 500 reference 3147 follows with an uncluttered silver dial, a date complication at 12 o'clock, and an elegant gold Wing & Wheel Logo®.​

Completing the trio, a pair of exceptionally rare Heuer reference 33.202 stopwatches from around 1965​

feature a red rubber case bearing the Indy 500 sponsor Champion's logo with a three-function crown for start, stop, and reset, and precision to 1/100th of a second.​

Together, these pieces vividly evoke the drive to victory on the racetrack and the foundation of TAG Heuer and IMS's emblematic partnership.​

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The icon is back and stronger than ever. ​Reimagined with a new in-house Calibre TH20-11 movement, slanted shapes, and ...
05/14/2026

The icon is back and stronger than ever. ​

Reimagined with a new in-house Calibre TH20-11 movement, slanted shapes, and concave and convex lines, the new TAG Heuer Monaco Chronograph radiates movement and dynamism as its 39 mm Grade 5 titanium case extends with subtly curved sides. Presented in three distinct colorways — black with 18K 5N rose gold accents, sunray-brushed and lacquered dark green, and the signature TAG Heuer Monaco blue — each version carries its own character while staying true to the collection's daring racing spirit. ​

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Some icons need no introduction. Oracle Red Bull Racing driver Max Verstappen owns the moment with his custom-made TAG H...
05/13/2026

Some icons need no introduction.

Oracle Red Bull Racing driver Max Verstappen owns the moment with his custom-made TAG Heuer Monaco Split-seconds Chronograph.​

In 1969, the Heuer Monaco arrived unlike anything the world had ever seen. A square case. A crown on the left. The first...
05/13/2026

In 1969, the Heuer Monaco arrived unlike anything the world had ever seen. A square case. A crown on the left. The first commercially available automatic chronograph movement ever made. It didn't follow the rules of watchmaking. It rewrote them.

57 years later, that same spirit drives the new TAG Heuer Monaco Evergraph through a complete reimagining of how a chronograph mechanism can work.

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05/12/2026

Ahead of its time since 1969.

TAG Heuer Heritage Director Nicholas Biebuyck explores how the Heuer Monaco has been pushing boundaries ever since its arrival in the late 1960s. That same avant-garde spirit is what made it the natural choice to introduce the new Calibre TH-80 — a groundbreaking vision that came to life after five years of development at the TAG Heuer LAB.

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From revolution to reinvention.In 1969, the Heuer Monaco arrived unlike anything the world had ever seen. A square case....
05/11/2026

From revolution to reinvention.

In 1969, the Heuer Monaco arrived unlike anything the world had ever seen. A square case. A crown on the left. The first commercially available automatic chronograph movement ever made. It didn't follow the rules of watchmaking. It rewrote them.

57 years later, that same spirit drives the new TAG Heuer Monaco Evergraph through a complete reimagining of how a chronograph mechanism can work.

The design codes remain. The refusal to compromise remains. Everything else has been pushed further than ever before.

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Built against convention.What began as a necessity soon became a signature. When developing the Calibre 11 in the late 1...
05/10/2026

Built against convention.

What began as a necessity soon became a signature. When developing the Calibre 11 in the late 1960s, a technical challenge emerged: the most practical position for the crown was on the left side of the Heuer Monaco's case. Jack Heuer saw this as an opportunity— a chance to turn a technical constraint into a defining statement of innovation.

A crown on the left meant the watch didn't need winding every day. It was automatic. And that changed everything.

Address

4200 Conroy Road , THE MALL AT MILLENIA, Suite A132
Orlando, FL
32839

Opening Hours

Monday 11am - 9pm
Tuesday 11am - 9pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 9pm
Saturday 10am - 9pm
Sunday 11am - 7pm

Telephone

+14072640445

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