06/05/2026
"Values are like fingerprints. Nobody's are the same, but you leave them all over everything you do." — Elvis Presley
On the wrist of the King of Rock and Roll sat one of the rarest and most unconventional watches ever produced by Rolex: the Rolex King Midas Ref. 9630.
Presented to Elvis Presley by the Houston Livestock Show Officers in 1970, the watch was more than a luxurious gift, it was a symbol of the cultural phenomenon he had become. The caseback was engraved: "To Elvis Presley / From The Houston Livestock Show Officers / 1970," forever linking the timepiece to one of music's most influential figures.
The Wow Factor: Designed by the legendary Gerald Genta, the Rolex King Midas was unlike anything else in the Rolex catalogue. Inspired by King Midas of Greek mythology, the watch featured an asymmetrical architecture carved from solid gold, giving it the appearance of a sculpted piece of wearable art. Upon its release in the late 1960s, it was the most expensive watch Rolex offered and one of the heaviest gold watches in production. Only 1,000 examples of the original King Midas were made, and Elvis' watch was number 343.
Much like Presley himself, the King Midas refused to follow convention. While most watches of the era focused on traditional elegance, the Midas embraced bold design, exclusivity, and unmistakable presence. It wasn't created to blend in, it was created to stand apart.
Long before luxury sports watches dominated the market, the King Midas proved that Rolex was capable of producing something far more daring than a tool watch. It remains one of the most collectible and fascinating references in the brand's history.
Not just a timepiece, but a golden reminder that true icons don't follow trends, they create