Ayllu is a beautiful representation of communities reconciling through solidarity. Being a member of Ayllu means to embrace inclusivity and acceptance. Now more than ever - it is essential for us to use our voices to stand strong together. The Ayllu symbol - incorporated into every piece in the collection - represents the coming together of different people, values and cultures to create a whole t
hat is greater than the sum of its parts. The symbols consists of three emblems - a heart, an infinity sign and a clover. Ayllu has its roots set in Ayllu Founder's - Elena Castaneda - Peruvian heritage. The name comes from the ancient Quechua language of the Incas meaning community. “When my father’s friends emigrated from Peru to his new homeland in New York, he would greet them with ayllu and a warm embrace,” Castaneda explains. “He always reminded people that the love of community extended past borders.”
Growing up in a multicultural household granted Elena Castaneda – the founder of Bling Jewelry and designer of the ALLYU collection – firsthand experience how different values and traditions can come together to create something new and beautiful. Her German-American mother and Peruvian father met in a place that embodies this principle-New York City. Though they came from vastly different backgrounds, they learned how to embrace differences and celebrate as a family.
