Alana Norell Private Jeweler

Alana Norell Private Jeweler As your private jeweler, I am your personal jewelry specialist, designer, and buyer.

When you find jewelry that speaks to you it is because it reflects your persona. For me, custom designed jewelry is not about presenting a particular genre in design, it’s about revealing ones inner life and beauty.”- Alana Norell

Whether you want to elevate an outfit or add some excitement to your look, the right jewelry will work wonders 💍⛓️✨—and ...
05/21/2024

Whether you want to elevate an outfit or add some excitement to your look, the right jewelry will work wonders 💍⛓️✨—and I’d be happy to help you with finding the perfect next addition to your jewelry box!
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As a Private Jeweler, Alana Norell is your personal jewelry specialist, designer, and buyer. She specializes in custom fine jewelry, wholesale diamonds, and finished fine jewelry pieces, all at wholesale prices. Feel free to send a DM or check out alananorell.com for inspiration or examples 💎 Looking forward to connecting and working with you!

An eye-catching addition to my client’s necklace collection ⛓️✨ We chose this bold & beautiful yellow gold round-shaped ...
05/16/2024

An eye-catching addition to my client’s necklace collection ⛓️✨ We chose this bold & beautiful yellow gold round-shaped pendant 💛🟡 set with diamonds 💎 Then to finish off the look, we put the pendant on a yellow gold ball chain PLUS added a curb-style chain into the mix to create the perfect necklace combo 🤩 She can throw that pendant on any style chain to change up her look daily⛓️

Add something new to your stack 💍💎✨ Contact me via DM or email at alana@alananorell.com & let’s talk jewels!⠀⠀⠀⠀⠀⠀⠀⠀⠀As ...
05/15/2024

Add something new to your stack 💍💎✨ Contact me via DM or email at [email protected] & let’s talk jewels!
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As a Private Jeweler, Alana Norell is your personal jewelry specialist, designer, and buyer. She specializes in custom fine jewelry, wholesale diamonds, and finished fine jewelry pieces, all at wholesale prices. Feel free to send a DM or check out alananorell.com for inspiration or examples 💎 Looking forward to connecting and working with you!

Treat yourself—you deserve it! 💍✨ Every mom deserves some new bling and Mother’s Day is the perfect opportunity to add s...
05/06/2024

Treat yourself—you deserve it! 💍✨ Every mom deserves some new bling and Mother’s Day is the perfect opportunity to add something new to your collection 🤱🏻💎
⠀⠀⠀⠀⠀⠀⠀⠀⠀
As a Private Jeweler, Alana Norell is your personal jewelry specialist, designer, and buyer. She specializes in custom fine jewelry, wholesale diamonds, and finished fine jewelry pieces, all at wholesale prices. Feel free to send a DM or check out alananorell.com for inspiration or examples 💎 Looking forward to connecting and working with you!

There are nearly endless options when it comes to necklace styles—and I’m only a DM or email away to help you with any o...
04/11/2024

There are nearly endless options when it comes to necklace styles—and I’m only a DM or email away to help you with any of your necklace desires 😍💎✨
⠀⠀⠀⠀⠀⠀⠀⠀⠀
As a Private Jeweler, Alana Norell is your personal jewelry specialist, designer, and buyer. She specializes in custom fine jewelry, wholesale diamonds, and finished fine jewelry pieces, all at wholesale prices. Feel free to send a DM or check out alananorell.com for inspiration or examples 💎 Looking forward to connecting and working with you!

Sparkle both inside and out by building a fantastic jewelry collection over time 💎✨—which I’d love to help you with!⠀⠀⠀⠀...
04/04/2024

Sparkle both inside and out by building a fantastic jewelry collection over time 💎✨—which I’d love to help you with!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
As a Private Jeweler, Alana Norell is your personal jewelry specialist, designer, and buyer. She specializes in custom fine jewelry, wholesale diamonds, and finished fine jewelry pieces, all at wholesale prices. Feel free to send a DM or check out alananorell.com for inspiration or examples 💎 Looking forward to connecting and working with you!

2️⃣ for the bride 👰🏻‍♀️, 1️⃣ for the groom 🤵🏻‍♂️! We custom designed this gorgeous set of wedding rings for my clients w...
04/03/2024

2️⃣ for the bride 👰🏻‍♀️, 1️⃣ for the groom 🤵🏻‍♂️! We custom designed this gorgeous set of wedding rings for my clients who tied the knot 🪢♥️ For her, we designed a platinum band PLUS a diamond eternity band that she can wear individually or stack all together 💎🤍 And for him, we created a platinum satin finish band, with subtle textured details around the edges ✨ Altogether, the final result is a beautiful set of wedding rings for both of them to cherish for years to come! This guy was not even sure he even wanted a wedding band but I’m sure he’s glad he has one now😉 Double tap to congratulate this AN💍 couple! 👏🏻

Sparkle and shine all spring long 💎✨ Ready to add some new jewelry to your look? Send me a DM or email at alana@alananor...
03/28/2024

Sparkle and shine all spring long 💎✨ Ready to add some new jewelry to your look? Send me a DM or email at [email protected]!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
As a Private Jeweler, Alana Norell is your personal jewelry specialist, designer, and buyer. She specializes in custom fine jewelry, wholesale diamonds, and finished fine jewelry pieces, all at wholesale prices. Feel free to send a DM or check out alananorell.com for inspiration or examples 💎 Looking forward to connecting and working with you!

It’s the perfect way to add a little sparkle to your persona 💎✨✨ Ready to add something new to your jewelry box? Let’s g...
03/20/2024

It’s the perfect way to add a little sparkle to your persona 💎✨✨ Ready to add something new to your jewelry box? Let’s get in touch!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
As a Private Jeweler, Alana Norell is your personal jewelry specialist, designer, and buyer. She specializes in custom fine jewelry, wholesale diamonds, and finished fine jewelry pieces, all at wholesale prices. Feel free to send a DM or check out alananorell.com for inspiration or examples 💎 Looking forward to connecting and working with you!

A gorgeous 3️⃣ stone setting created from a solitaire she was tired of 🤩 Her beautiful e-ring features a cushion cut cen...
03/14/2024

A gorgeous 3️⃣ stone setting created from a solitaire she was tired of 🤩 Her beautiful e-ring features a cushion cut center stone 💎, so we added two trapezoid diamonds on either side for a new look, all in Platinum 🤍✨ Swipe for a view of the ring before the revamp & more shots of the final product 📸😍

It’s almost time to start rocking your spring stacks! 💍⛓️💎 Contact me for rings, necklaces, bracelets, earrings, & other...
03/12/2024

It’s almost time to start rocking your spring stacks! 💍⛓️💎 Contact me for rings, necklaces, bracelets, earrings, & other sparkly spring essentials ✨
⠀⠀⠀⠀⠀⠀⠀⠀⠀
As a Private Jeweler, Alana Norell is your personal jewelry specialist, designer, and buyer. She specializes in custom fine jewelry, wholesale diamonds, and finished fine jewelry pieces, all at wholesale prices. Feel free to send a DM or check out alananorell.com for inspiration or examples 💎 Looking forward to connecting and working with you!

Initial jewelry is a classic 🔠💎—but this initial bracelet is a great example of taking personalization even further! We ...
03/07/2024

Initial jewelry is a classic 🔠💎—but this initial bracelet is a great example of taking personalization even further! We custom designed this stylish bracelet for my client featuring her grandchildren’s initials in diamonds 💎✨ All set in white gold, on a 2️⃣-strand chain style bracelet 🤍⛓ the diamond letters separated by round cut amethysts(her favorite color) 🟣💜 This bracelet style is a wonderful & stylish way to honor your loved ones—or simply wear your own initials!

Address

18 E. 48th Street
New York, NY
10017

Opening Hours

Monday 9am - 5pm
Tuesday 10am - 6pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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