This new company, owns, develops, manages and brands hotels, residential and mixed use projects. It is currently involved in projects that are in various stages of development in multiple 24-hour gateway cities around the world. Schrager recently announced the launch of 2 new hotels brands including one luxury lifestyle brand and one that is incredibly stylish, yet less expensive. Both will offer
tremendous value and offer great personalized, modern service. The first hotel is slated to open in Chicago in September 2011. Ian Schrager devotes his time exclusively to Ian Schrager Company and is not affiliated with his old company, Morgans Hotel Group. His first residential project, 50 Gramercy Park North, provided unique luxury residences adjacent to the only private park in New York City with world-class service from the Gramercy Park Hotel, another project from Ian Schrager Company, designed in collaboration with artist, Julian Schnabel. 50 Gramercy Park North introduced the concept of "effortless living" and lifestyle management, where owners benefit from a fully staffed household 24 hours a day, 7 days a week, without the bother of managing it, the full expense of maintaining it or any loss of privacy. The project was designed by world-famous architect, John Pawson, known for numerous residential projects including the Saatchi home in London, the Novy Dvur Monastery in the Czech Republic, and the flagship Calvin Klein store in New York City. Schrager completed his second residential project, 40 Bond. The building, designed by eminent Swiss architects Herzog & de Meuron, is an architectural masterpiece. Their first residential project in America combines luxury apartment and townhouses. The first townhouses built in New York City in generations, offer unprecedented, innovative and sophisticated layouts, details and finishes. The Pritzker Prize winning architects are best known for the Tate Modern in London, Tokyo’s Prada store, The Walker Art Museum in Minneapolis, San Francisco’s de Young Museum, Beijing’s Olympic Stadium, the "Bird’s Nest" and countless other public and private buildings around the world.