Swatch

05/15/2026

FLOWER HAT proves that pink and white are the perfect match

05/13/2026

Inspired by Monet’s Palazzo Ducale, this piece transports you to the heart of Venice, with a strap that reflects the shimmering colors of the Venetian lagoon. How could you ever get tired of looking at it?

05/12/2026

Eight unique pocket watches made for endless creative styling. Two Swiss icons. One collection that rewrites the rules of watchmaking. This is the Royal Pop Collection, a groundbreaking union of Audemars Piguet's iconic Royal Oak and Swatch's POP watches from the 1980s.
At the core of this collection is another world first: a brand-new version of our signature SISTEM51 movement, reimagined as a hand-wound caliber and finished with a dash of Pop Art. And to top it all off the watches are available in one of two unique styles: Lépine and Savonnette. Available as of May 16, at selected Swatch stores worldwide.

05/11/2026

POV: Tropical fruits are in season and we’re acting accordingly 🥭 🍍 🥥

05/10/2026

To the woman who makes every moment shine. Happy Mother’s Day! 💗

05/08/2026

Introducing Audemars Piguet x Swatch, a disruptive collaboration that fuses joyful boldness and positive provocation with the art of haute horlogerie. Two Swiss icons come together to reimagine a complete new way to wear time and bring future generations to the world of mechanical watches. Stay tuned!



https://swat.ch/4uCwIt8

05/08/2026

Still don’t know what to gift for Mother’s Day? A homemade breakfast is never a bad idea, and neither is THE CHARM OF MOM!

05/07/2026

Submerged in style

05/05/2026

05/05/2026

Enter into a deep-sea reverie, anytime, anywhere.

04/30/2016

The eye-catching POP watches have pop-out heads with a mind of their own! Are you ready to POP? Check them at swat.ch/POP_US & in stores

04/29/2016

Creativity has always been at the heart of . POP is creativity taken to the next level. Check it out online at swat.ch/POP_US & in stores

01/27/2016

A person born in the year of the Monkey is said to be smart, witty, resourceful, creative, talented and a fast learner. Our red monkey is certain to bring all monkeys good luck in the year ahead! Have a closer look at the LUCKY MONKEY watch: swat.ch/LuckyMonkeyFB_US

01/15/2016

With our 2016 Spring/Summer Collection you'll always want more! Have a look at it here: swat.ch/EsWarEinmalFB_US

Summer is full of moments that cry out for more – more hours of sunshine, more time to dream. The Swatch Spring-Summer Collection 2016 is on exactly the righ...

01/07/2016

New year, new-looking ! Did you know that Dr. Swatch offers you a new battery & glass polish in any Swatch store -- for free?!

12/03/2015

It's the most wonderful time of the year! Shop gifts for everyone on your list. Shop Online: swat.ch/HappyHolidays_US Shop in Stores: swat.ch/USstores

12/01/2015

Join us and play the new Game "Snowman in Vegas": Help our Snowman stay cool and get back to the North Pole. xmas.swatch.com/

10/31/2015

Are you in the mood for … Zombies? It's that time again — Happy from !

03/03/2015

Irony Xlite (30 sec version)

01/29/2015

Valentine’s Day is for everyone! Our film invites you to tell us what love means to you with and to enter to win a €2000 travel voucher. ...