Swatch

Swatch Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands.

A Swatch is more than a timepiece: it's a 'talking piece', a state of mind and a medium for self-expression. For over three decades, Swatch has been revolutionizing watchmaking with fashionable designs, ground breaking innovations and a provocative spirit that resonates with the artist in all of us. Today Swatch continues to innovate and surprise with new models, collections and special editions.

Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.

08/17/2026

Get your kicks on Route 66! Williams, you showed up in a big way 🌵The MoonSwatch Tour brought together longtime fans, new faces, and plenty of unforgettable moments in the heart of Arizona.🚗

For our last stop on the Mother Road, we're heading west... see you in Santa Monica, CA. 🌊

After miles of unforgettable moments and iconic stops, our Mission to Route 66 tour is coming to an end! Meet us at the ...
08/15/2026

After miles of unforgettable moments and iconic stops, our Mission to Route 66 tour is coming to an end! Meet us at the end of the trail in Santa Monica, where Route 66 meets the Pacific Ocean. 🌊

📍 Ocean Ave & Colorado Ave, across from the Santa Monica Pier
📆 Saturday, Aug 22, and Sunday Aug 23, 2026​
🕙 From 10am to 4pm until supplies last​

We’ll have a variety of Bioceramic MoonSwatch models for purchase, including pieces from the original collection, MISSION ON EARTH collection, Mission to Earthphase, Mission to Moonphase, and 1965. 🚀 See you there!

A watch that's ready to steal the spotlight. 🐆 The limited-edition LOCARNO79 celebrates another year of our partnership ...
08/14/2026

A watch that's ready to steal the spotlight. 🐆

The limited-edition LOCARNO79 celebrates another year of our partnership with the Locarno Film Festival, pairing the event's legendary leopard print with packaging that's just as iconic as the watch inside.

Find it now in selected Swatch stores and online worldwide!

BUNNYSUTRA, released in 2004, paired the innovative SWATCH TOUCH function with a cast of cheeky bunnies, inviting wearer...
08/11/2026

BUNNYSUTRA, released in 2004, paired the innovative SWATCH TOUCH function with a cast of cheeky bunnies, inviting wearers to tap the glass and watch the hands spin into a random position. It's a design that celebrates positive provocation and the joy of the unexpected.

The Swatch Archives are filled with similar objects that challenge convention through humor and imagination.

AI-DADA draws from this creative heritage, learning how bold ideas and playful design can spark entirely new forms of expression.

Discover the Swatch ESSENTIALS where sleek metallic details meet the season's freshest colors.
08/10/2026

Discover the Swatch ESSENTIALS where sleek metallic details meet the season's freshest colors.

08/08/2026

From iconic subway signage, street posters, to urban textures and bursts of color,
CARSON TIME reflects the nonstop pulse of the city that make New York unlike
anywhere else. 🚕 🏙️ ​

08/07/2026

The MoonSwatch Tour rolled into Tulsa, OK, and what a stop it was! ☀️ From passionate collectors to first-time visitors, the energy, excitement, and shared love for the collection made this one to remember.

Tulsa, thank you for an incredible welcome! 🚗 The Mission to Route 66 continues... see you at the Trailborn Grand Canyon in Williams, AZ. 🌵

Designed to complement both summer's effortless vibes and fall's refined layers. the right watch flows with every season...
08/06/2026

Designed to complement both summer's effortless vibes and fall's refined layers. the right watch flows with every season.

Discover the August ESSENTIALS Collection online and in Swatch stores now!

08/05/2026

Mission status: APPROVED!

Out of more than 1.2 million Electronic Swatch Timepiece Applications, only 1,969 received approval to purchase the MISSION TO THE MOON 1969. Each timepiece comes with a personalized Swatch Certificate featuring the owner's name and unique watch number, making this limited edition even more special.

Our lineup for the next few weeks 😎
08/03/2026

Our lineup for the next few weeks 😎

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New York, NY

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 10am - 5pm

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+12122979192

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