Viya Jewelry

Viya Jewelry [vee-yuh] | a “light breeze”
Family Operated in NYC
Inspired by South Asian-American Culture

Recent custom men’s band we shipped out 😮‍💨 Hammered black gold with a brushed finish on the outside contrasted by a pol...
04/15/2026

Recent custom men’s band we shipped out 😮‍💨

Hammered black gold with a brushed finish on the outside contrasted by a polished yellow gold interior

04/13/2026

Another look at our new Monuments Collection 🩶

Eight one of a kind charms, named after iconic NYC landmarks.

Pick from our two necklace chain options (snake chain shown here or ball chain), or even add them to a bracelet or necklace chain you already own!

Introducing our Monuments Collection. 8 one of a kind diamond charms inspired by iconic NYC landmarks and architecture.C...
04/10/2026

Introducing our Monuments Collection.

8 one of a kind diamond charms inspired by iconic NYC landmarks and architecture.

Charms are available on their own or pair them with a snake or ball chain.

Team camera roll dump: Q1 edition 📂🤳A look into what we’ve been up to these last few months— learning to use our new eng...
04/03/2026

Team camera roll dump: Q1 edition 📂🤳

A look into what we’ve been up to these last few months— learning to use our new engraving machine, lots of consultations and engagement rings, working on new collections, continued collaborations with artists, lots of experimenting and just figuring things out as we go.

Looking forward to continuing to refine and build on everything we’ve started as we head into the next quarter 📈

Congratulations to Sahiti and Kireet! 💚We loved bringing this one to life. During the sketch process, we focused on crea...
04/01/2026

Congratulations to Sahiti and Kireet! 💚

We loved bringing this one to life. During the sketch process, we focused on creating something that felt balanced and organic. From there, the green tourmaline side stones were meticulously sourced, with deeper tones toward the center creating a soft, natural ombré around the marquise center stone.

A belated congratulations is in order! 💌The band on this custom ring was designed to visually wrap around the oval cente...
03/24/2026

A belated congratulations is in order! 💌

The band on this custom ring was designed to visually wrap around the oval center stone, with marquise side stones that feel almost like a vine with leaves.

Meet Marigold, Hyacinth, Ambrosia & Amaryllis.Four new diamond cluster necklaces inspired by the natural structure of fl...
03/20/2026

Meet Marigold, Hyacinth, Ambrosia & Amaryllis.

Four new diamond cluster necklaces inspired by the natural structure of florals, now part of our Flower Collection.

03/18/2026

If you didn’t know this was an option, now you do 💌

Our clients come up with the best ways to make their pieces feel like theirs. This one’s definitely a recent favorite!

Custom wavy wedding band for her 〰️💎The half bezel/prong combo seems to be having a moment right now and we are allllll ...
03/13/2026

Custom wavy wedding band for her 〰️💎

The half bezel/prong combo seems to be having a moment right now and we are allllll for it.

Custom emerald bangle. All diamonds hand selected and measured in house to create the perfect layout 💎
03/11/2026

Custom emerald bangle. All diamonds hand selected and measured in house to create the perfect layout 💎

We love seeing our pieces in so many different places— custom two-tone marquise engagement ring with a partial bezel and...
03/09/2026

We love seeing our pieces in so many different places— custom two-tone marquise engagement ring with a partial bezel and flower petal prong basket, finished with a personal engraving ❄️💍🏔️

Ummm talk about a cool proposal ❄️💍🗻 Congratulations to these two on their engagement!This custom two-tone ring features...
03/09/2026

Ummm talk about a cool proposal ❄️💍🗻 Congratulations to these two on their engagement!

This custom two-tone ring features a thin partial bezel hugging the corners of the marquise center stone, paired with a four-prong flower petal basket beneath, and finished with a personal engraving on the inner band.

Address

50 W 47th Street, Suite 1901
New York, NY
10036

Opening Hours

Monday 9:30am - 6:30pm
Tuesday 9:30am - 6:30pm
Wednesday 9:30am - 6:30pm
Thursday 9:30am - 6:30pm
Friday 9:30am - 6:30pm

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