Jessup's of New Smyrna

Jessup's of New Smyrna 💍 Jewelry & Watches
👨‍👩‍👧‍👦 Family Owned 90+ Years
💎 Master Bench Jeweler in House
📍New Smyrna Bch, Fl Charles Jessup in 1931. Upon Mr.

Jessup's of Daytona was originally established as a hardware store by Mr. It soon transformed into a pawnshop as a result of tough times during the Great Depression. Jessup’s retirement, it was passed down to his two daughters, Esther & Ruth Jessup. Years later, upon their retirement, it was then purchased in 1973 by Ruth’s son, Roger Harshaw, who is still the owner to this day. Jessup’s of New Sm

yrna was independently established in 1981 by Sheila Harshaw (former wife of Roger Harshaw). Sheila owned and operated the New Smyrna Beach location until 2004, when Roger and Sheila’s son, Trey Harshaw, purchased the family business. Trey is the current owner of Jessup’s of New Smyrna at its original location. Trey is the great grandson of Charles Jessup and fourth generation owner.

Hang in there! Great musicians are not strung overnight. It takes a lifetime of tuning to be the greatest!
07/30/2026

Hang in there! Great musicians are not strung overnight. It takes a lifetime of tuning to be the greatest!

07/29/2026

Get the scope under x10 magnification! All diamonds are graded on site. Let us clean and inspect your Diamond today

Keep calm and pluck on 🎸
07/28/2026

Keep calm and pluck on 🎸

Wait!? Zoom in a bit! We need to examine that diamond a little closer! 🔍All diamonds are graded under x10 and x30 magnif...
07/27/2026

Wait!? Zoom in a bit! We need to examine that diamond a little closer! 🔍
All diamonds are graded under x10 and x30 magnification.

Jessup's is here to help you prepare and stay safe during hurricane season!
07/27/2026

Jessup's is here to help you prepare and stay safe during hurricane season!

07/25/2026

For a while there it was rough, but lately my diamonds getting bigger!💎🎶

Get an Inside and Outside Scoop of these diamond hoops.
07/24/2026

Get an Inside and Outside Scoop of these diamond hoops.

We have all the tools a jeweler could need. Our on site jeweler can fix anything!
07/23/2026

We have all the tools a jeweler could need. Our on site jeweler can fix anything!

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07/22/2026

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07/21/2026

Flex on this Diamond Flex Bangle Bracelet.
With a double locking clasp that is easy to put on by yourself and secure enough to not worry. These bangles stack perfectly for any occasion.
Available in white and yellow gold.

Address

121 N Orange Street
New Smyrna Beach, FL
32168

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 5:30pm

Telephone

+13864283518

Website

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