A Well Worn Story

A Well Worn Story Handcrafted goods made to be worn in. Leather, canvas, and wood products crafted in New Glarus, WI. That’s our goal everyday. What does it mean to be “well-worn”?

A Well Worn Story is a sewing studio based in New Glarus, Wisconsin creating handcrafted leather and canvas goods. Run by husband and wife team, Tim and Morgann Boettner, A Well Worn Story focuses on making beautiful products from natural, high quality materials that will get better with age, telling your unique story. We believe God created the world and man in his image, so humans are uniquely d

esigned to create beautiful products that reflect His glory. In many ways, sewing has become a lost art in America. We are passionate about bringing back quality made goods that are beautiful, timeless in style, and crafted by people you know. Therefore, we take time to create each product with care for the person who will use it. The opposite of the “instant gratification” model we see from many clothing companies today. It’s a lifestyle in which we honor our wrinkles and scars. Each one brings to life a glorious patina, telling a story of how we live our lives abundantly to serve others. Much like a perfectly worn-in pair of jeans, we hope our work will become heirloom goods; the items you want to use everyday, enjoy to the fullest, then pass down to the next generation. Use it. Wear it in. Pass on the story. God bless you and thanks for being here! Tim + Morgann

05/05/2026

Busy making summer plans in small town WI ✨🙌🏼

Spring hours start this week! We’re adding hours back on Thursdays and Sundays as we welcome warmer weather here in sout...
04/09/2026

Spring hours start this week! We’re adding hours back on Thursdays and Sundays as we welcome warmer weather here in southern WI 🙌🏼

Staples you can find when you shop in person:
+ leather bags made by us on site
+ seasonal candles with the best graphics
+ yummy coffee and chai tea syrup
+ coffee table books about good design + cabins
+ favorite wood kitchen utensils
+ bandanas in naturally dyed colors

✨ VISIT THE SHOP ✨
538 1st Street
New Glarus WI
Downtown New Glarus Chamber of Commerce
(just south of Madison)

✨ SHOP HOURS ✨
THURS 12pm-4pm
FRIDAY 10am-5pm
SAT 10am-5pm
SUN 1pm-4pm
(or by appointment)

+ our annual spring sale + Our one and only of the year! A little something to say thank you for being here and to celeb...
03/31/2026

+ our annual spring sale +

Our one and only of the year! A little something to say thank you for being here and to celebrate the warm weather season ahead.

Take 15% off all made-to-order leather and canvas goods (automatically applied at checkout). Made-to-order in 4-6 weeks (strategically placed with just enough time to get something in time for Mother’s Day)

Now until Saturday at midnight 🤎

www.awellwornstory.com | A Well Worn Story

A spring photo dump of what’s happening around the shop lately ✨ Since I haven’t posted here since Christmas (whoops 😆),...
03/27/2026

A spring photo dump of what’s happening around the shop lately ✨

Since I haven’t posted here since Christmas (whoops 😆), I thought I’d let you know we’re still here sewing leather goods, shipping orders, + sourcing cool USA made goods for our little shop in rural Wisconsin.

Merry Christmas from our family to yours! December flew by in a flash. It was filled with so many sweet memories in our ...
12/25/2025

Merry Christmas from our family to yours!

December flew by in a flash. It was filled with so many sweet memories in our shop and long days in the sewing studio. Thankful for each one of you who decided to shop with us this month, from both near and far. We experienced more orders than ever before, and we appreciate your patience as we figured things out on the fly.

Some highlights:
+ on brand wrapping paper
+ our advent window painted by local artist and a fun night of celebrating the season with locals
+ sewing wallets nonstop 👏🏼👏🏼 (thanks for your orders)
+ an impromptu bracelet making workshop for our best friend’s kids, who feels like family
+ many days required an afternoon coffee or hot chocolate to keep me going on the to-do list
+ pops of red throughout the store
+ it snowed on the Friday night of ChristKindli Market, which was also my birthday, and it felt so magical here.

Grateful above all for the hope we have in Jesus. He is the reason for the season!

Wishing you a very Merry Christmas,
🎄❤️ The Boettners

12/18/2025

I imagine this would be a good start to a Hallmark movie, am I right? 😂🙌🏼

Our leather goods shop in charming .glarus is open extended hours leading up to Christmas!

SHOP HOURS for the next week:

Thurs: 12pm - 7pm
Fri: 10am - 6pm
Sat: 10am - 6pm
Sun: 12pm - 5pm
Mon: 10am - 5pm
Tues: 10am - 5pm
Wed (Christmas Eve): 9am - 12pm

THANK YOU for our busiest Christmas season to date! We love making quality leather goods and helping to bring the Christmas magic to our small town here in Wisconsin.

It’s especially wonderful this time of year knowing so many of the pieces we’re making will be given as special gifts. Happy last week of prep! 🎄

✨ a restock of our cotton + leather watch caps ✨We have a small batch of watch caps back in the online shop! The last ba...
12/16/2025

✨ a restock of our cotton + leather watch caps ✨

We have a small batch of watch caps back in the online shop! The last batch of these beauties flew out of our shop the first week of December, so we made a few more in time for Christmas.

Every season, we design and make a special batch of these hats. The cotton hats are made by then we sew on our leather patch here in our WI studio. The patch features our classic pine tree logo branded into the leather. We’ve enjoyed many adventures with our hats over the years 👏🏼

Choose your knit color + leather patch color.

Get your order in by midnight for Christmas delivery.

As always, message me and Tim with any questions. Merry Christmas! 🤎

www.awellwornstory.com | A Well Worn Story

It is time! NEW GLARUS CHRISTKINDLI MARKET this weekend! Our busiest weekend in the shop is here. We look forward to it ...
12/05/2025

It is time! NEW GLARUS CHRISTKINDLI MARKET this weekend!

Our busiest weekend in the shop is here. We look forward to it all year. We’ve been working hard for weekssss to stock up on your favorite leathers goods - bags, belts, wallets, and drink accessories. Everyone’s favorite leather ornaments and stocking tags are back this year with custom stamping available on the spot.

We’re also stocked with your favorites - local art by .co, soap from , and coffee from to round out your Christmas shopping.

Plus! The streets are lined with little chalets and string lights with small businesses tucked inside each one. Special Wassail beer from and Christmas carolers. Grab fudge from our friends and visit other cute shops in town like

It is SO charming ✨

Our shop will be open late all weekend! Swipe to end for our December hours. See you in .glarus 🤎 Merry Christmas!

Thanks for the kind words Midwest Living ✨ come visit our shop in New Glarus! This weekend is New Glarus Christkindli Ma...
12/03/2025

Thanks for the kind words Midwest Living ✨ come visit our shop in New Glarus! This weekend is New Glarus Christkindli Market 👏🏼

Read the full article: bit.ly/3MmSikl

Only a short hop from Madison, this storybook village mixes old-world Swiss charm with fresh creative sparks like a restaurant from award-winning chefs, a stylish motel redo, and lively mom-and-pop shops. Stop at favorites like Canter Inn, Glarner Stube, Hutch and Hide, The Blanc Chalet, and Alpenhaus Market. Learn more ⬇️

✨ Christmas order deadline ✨ It’s officially that time of year! (can you believe it?) If you want a handcrafted leather ...
11/08/2025

✨ Christmas order deadline ✨

It’s officially that time of year! (can you believe it?)

If you want a handcrafted leather bag, belt, or wallet to give on Christmas morning, get your order in this weekend!

Also your yearly reminder:

+ all the leather goods in our shop are made by us! Tim and I do all the designing, pattern making, cutting, sewing, finishing, shipping, fixing machines, etc etc etc 😂 right here in our small sewing studio in New Glarus, WI

+ all products in our online shop are made-to-order in 4-6 weeks! Hence the cut-off date. Operating this way helps with cash flow and inventory management for the storefront. This time of year gets WILD, so every minute counts leading up to Christmas. Thanks for getting orders in early - it’s a huge help to us.

+ speaking of our storefront, the in-store inventory is separate from our online shop and our stock of bags, belts, and wallets is always changing depending on what sells! I know this can be confusing, but again, it’s a huge help to us in managing inventory. We keep as much in stock as we can without losing our minds 😂

+ this time of year is often a “make it or break it” moment for a lot of small businesses. Mom and pop shop owners are working a lot of hours to make the magic happen. So be kind to each other and consider spending your Christmas gift budget at your favorite small businesses this year.

Thank you for another great year here at AWWS. We are so grateful to be doing what we love here in small town Wisconsin. Thanks for keeping us busy and our sewing machines humming along. Reach out if you have any questions!
❤️ Morgann

www.awellwornstory.com | A Well Worn Story

Address

538 1st Street
New Glarus, WI
53574

Opening Hours

Thursday 12pm - 5pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 1pm - 4pm

Website

https://awellwornstory.myflodesk.com/

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