OBY

OBY Brilliant and Sustainable Eco-friendly Diamond Jewelry

09/05/2026

Same sparkle. Different origin. ✨

Lab-grown diamonds are real diamonds—just created differently.

And when the light hits? We’ll let the sparkle speak for itself.

It’s all in the details.The tools, the precision, the finishing touches — a closer look at the craft behind the jewelry....
09/04/2026

It’s all in the details.

The tools, the precision, the finishing touches — a closer look at the craft behind the jewelry.

Made with attention to every detail.

09/03/2026

The details you don’t always see. ✨

From the first sketch to the final setting, every little step brings the piece closer to life.

Worth a closer look.

09/02/2026

Proof that the little details do all the work. ✨

Diamonds, tiger’s eye, pearls, charms—different textures, one very satisfying stack.

More is more sometimes.

09/01/2026

Today’s hardest decision: which necklace? ✨

Delicate, sculptural, a little unexpected—consider this your necklace rotation for the week.

One for every mood.

08/31/2026

Jewelry, but make it ASMR. 🎧✨

The clink, the sparkle, the little details—we could listen to this all day.

Sound on. Which one is the most satisfying? 👀

08/30/2026

A little visual diary of what’s inspiring us lately.

Shapes, textures, light, movement—and the little details that somehow stay with you. ✨

O is for OBY.B is for… OBY.Y? You get the idea. 😉✨Fluid curves, a little diamond sparkle, and 26 ways to personalize it....
08/29/2026

O is for OBY.
B is for… OBY.
Y? You get the idea. 😉✨

Fluid curves, a little diamond sparkle, and 26 ways to personalize it.

Pick a letter. Make it mean something.

A little contrast makes everything more interesting. ✨Silver with a touch of gold. Diamonds where you least expect them....
08/28/2026

A little contrast makes everything more interesting. ✨

Silver with a touch of gold. Diamonds where you least expect them. Two new pieces we can’t stop looking at.

08/27/2026

7 days, 7 pairs, 7 different moods. ✨

Because wearing the same earrings all week was never really the plan.

Which day are you choosing? 👀

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New City, NY

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