William Jeffrey's Ltd. Fine Diamonds and Jewelry

William Jeffrey's Ltd. Fine Diamonds and Jewelry Welcome to William Jeffrey's Ltd., your favorite locally-owned jewelry store. Here you'll find updates and events happening at our store.

Established in 1991 by a former diamond broker, Jeffrey Samuels, William Jeffrey's is a family-owned fine diamond and jewelry store in Richmond, VA. While most jewelry stores can sell a customer a piece of jewelry, we focus on helping you find or craft just the perfect treasure. We are proud to offer engagement rings, anniversary gifts, necklaces, bracelets, rings, loose diamonds, and custom jewel

ry. And if you need a special order, appraisal, or repair work we can help you as well. No matter what, our staff at William Jeffrey's is here to make sure your experience is as positive as possible. As a locally owned business, William Jeffrey's has always made community involvement a cornerstone of our business. Active with Easter Seals of Virginia and the National Kidney Foundation and founder of the Hanover Domestic Violence Task Force, William Jeffrey's runs yearly charity events, such as the Easter Seals Egg-Stravaganza as part of our commitment to giving back. We are active with many other charities as well, and welcome your input to expanding that list. Our caring staff at William Jeffrey's have learned that the most important part of being a trusted jeweler is listening. Questions, comments, concerns, tears of joy...they all are so very important to us. Stop in, call us, or send us a message and let's begin this journey together!

Moonstones for June ✨ decked out in Jorge Revilla Spain
06/03/2026

Moonstones for June ✨ decked out in Jorge Revilla Spain

06/01/2026

Check out that natural marquise sparkle! 🤩

05/29/2026

Check out this fancy yellow heart shaped diamond the WJ team brought back from Antwerp 💛 💎

05/28/2026

June is approaching, which means it’s almost summertime! The perfect season for pearls 🧜‍♀️✨

There is no better place to see the entire lifecycle of a diamond, from rough to polished, than Antwerp. The WJ team is ...
05/22/2026

There is no better place to see the entire lifecycle of a diamond, from rough to polished, than Antwerp. The WJ team is always excited to bring this wealth of knowledge home to clients, sharing the stories and technical details that help you feel confident and educated in your own diamond journey. And at William Jeffrey’s we look forward to continuing the family jewelry store tradition in taking part in all of life’s celebrations.

Isaac shares the most valuable take away from the Antwerp trip:“The journey from the earth’s depths to a finished piece ...
05/21/2026

Isaac shares the most valuable take away from the Antwerp trip:
“The journey from the earth’s depths to a finished piece of jewelry is nothing short of incredible. Diamonds are ancient, older than trees, and having the chance to work with something so historic is a constant inspiration. Hand-selecting stones in Antwerp allows me to bring something truly special back to my clients. I take pride in the fact that when you wear one of our pieces, you know your diamond was hand-picked from the source with your story in mind.”

Curator in Chief Megan was also thrilled to return to Belgium. Pictured below, she tries her hand at polishing a diamond...
05/20/2026

Curator in Chief Megan was also thrilled to return to Belgium. Pictured below, she tries her hand at polishing a diamond.

“I find it fascinating to talk to the staff at the diamond offices. They have such a unique insight into the trends in this business and challenges keeping up with them. For example, marquise diamonds are very hot right now, but haven't been for a while, so nobody was really cutting them. They also take longer to cut than round diamonds, and need a larger rough diamond to start with. I also learned the tricks to polishing a diamond that has been chipped or has been poorly cut. I hope to return for the next trip in October to buy more diamonds for holiday shopping!”

Owner Jeff Samuels shares that the learning never ends: “My experience in Antwerp and London this year was outstanding! ...
05/18/2026

Owner Jeff Samuels shares that the learning never ends:
“My experience in Antwerp and London this year was outstanding! I was on a trajectory toward retiring and selling the jewelry store when Isaac surprised me in November by working in the business to help out for the holidays. He fell in love with the business and now wants to grow and improve it for the next generation.
It also has helped me understand my favorite part of my role here at the store: educator. I love teaching clients about gems and jewelry, and I love teaching my team about diamonds and polishing and how to help clients achieve their goals of gifting.”

Curator Morgan shares her thoughts on her recent trip acquiring diamonds for her clients: “I absolutely loved my time sp...
05/15/2026

Curator Morgan shares her thoughts on her recent trip acquiring diamonds for her clients:

“I absolutely loved my time spent in Belgium! My first trip to the diamond capital was in 2024 and so much has changed in that short time. I found it interesting and educational speaking with worldwide diamond dealers about their opinions and experiences, especially regarding synthetic and desert diamonds. When we go to Belgium we work hard to find you a true "hidden gem." It is a special feeling hand-selecting diamonds for clients who feel more like family!”

We asked sales associate Isaac Samuels about his experience while in Antwerp! Here’s what he had to share:“Returning to ...
05/13/2026

We asked sales associate Isaac Samuels about his experience while in Antwerp! Here’s what he had to share:

“Returning to Belgium felt like a full-circle moment. I first visited the diamond offices when I was twelve but seeing them now as an industry professional was an entirely different experience. There is no substitute for sorting through thousands of stones, and it refined my understanding of the 4Cs more than any textbook ever could. Outside of the office, the trip gave me a fresh perspective on heritage. It’s incredible to work within an industry that has been thriving in Europe since long before the U.S. was founded.”

Keep an eye out for more testimonials from the WJ team! ✨

Address

9375 Atlee Road
Mechanicsville, VA
23116

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 3pm

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