Gruno's Diamonds

Gruno's Diamonds Gruno’s Diamonds has been the area’s trusted jeweler since 1953. Welcome to Gruno’s Diamonds. Our Madison location is proud to be your Official Rolex Retailer.

We strive to make your in-store and online experience both memorable and enjoyable. We invite you to visit either our Rockford or Madison store and look forward to getting to know you.

The ROLEX Lady-Datejust. Setting the tempo centre stage.Pink, sunray-finish dial with diamond-set hour markers. Bezel ad...
09/07/2026

The ROLEX Lady-Datejust. Setting the tempo centre stage.

Pink, sunray-finish dial with diamond-set hour markers. Bezel adorned with 44 brilliant-cut diamonds. Prestigious President bracelet with concealed Crownclasp. In 18ct white gold cast at the brand's foundry. 28mm, calibre 2236.

We invite you to shop Rolex at our Madison store.

Sapphires, September is YOUR month.Deep, captivating, and effortlessly elegant, sapphire has a way of stealing the spotl...
09/07/2026

Sapphires, September is YOUR month.

Deep, captivating, and effortlessly elegant, sapphire has a way of stealing the spotlight—and as the birthstone of September, there’s no better time to celebrate this gorgeous gemstone.

While that iconic blue may be what first catches your eye, it’s the timeless beauty of sapphire that makes it a piece you’ll love wearing long after your birthday month is over.

September birthday or not…we fully support adding a little sapphire to your jewelry box.

Happy Labor Day from all of us at Gruno’s Diamonds! 🇺🇸Today, we celebrate the hard work, dedication, and contributions o...
09/07/2026

Happy Labor Day from all of us at Gruno’s Diamonds! 🇺🇸

Today, we celebrate the hard work, dedication, and contributions of workers throughout our communities and across the country.

In honor of the holiday, both Gruno’s Diamonds locations are closed today so our team can enjoy the day with family and friends. We’ll reopen tomorrow and look forward to welcoming you back into the store!

Wishing you and your family a safe, relaxing, and wonderful Labor Day!

Refined versatility meets robust Swiss engineering: discover the new TUDOR Royal, featuring a Manufacture Caliber moveme...
09/06/2026

Refined versatility meets robust Swiss engineering: discover the new TUDOR Royal, featuring a Manufacture Caliber movement and available in stainless steel and yellow gold. Crafted for a life fully lived.

We invite you to shop Tudor Watch at our Madison location.

Two dials, same celestial charm. Which one feels more like you?
09/06/2026

Two dials, same celestial charm.
Which one feels more like you?

Every milestone deserves a piece that remembers it. 🤍From the moments that change everything to the ones you'll celebrat...
09/05/2026

Every milestone deserves a piece that remembers it. 🤍
From the moments that change everything to the ones you'll celebrate for years to come. Find the piece that highlights your milestones at http://www.grunos.com

Vlora Jewelry

Discover the new  Khaki Field Murph with a luminous Comet Blue dial inspired by an interstellar comet. Available now at ...
09/05/2026

Discover the new Khaki Field Murph with a luminous Comet Blue dial inspired by an interstellar comet. Available now at GRUNO'S DIAMONDS

Khaki Field Murph

The ROLEX Land-Dweller. Groundbreaking precision, inside and out.On the outside, 44 trapeze-cut diamonds precisely align...
09/04/2026

The ROLEX Land-Dweller. Groundbreaking precision, inside and out.

On the outside, 44 trapeze-cut diamonds precisely aligned in height and orientation. Honeycomb-motif dial cut with a femtosecond laser. Flat Jubilee integrated bracelet seamlessly flowing into a redesigned Oyster case.

And inside, calibre 7135 beats at the rare frequency of 5Hz. An innovative Dynapulse escapement and state-of-the-art oscillator ensure exceptional performance. 36mm, in 18ct Everose gold.

We invite you to shop Rolex at our Madison store.

09/03/2026

Subtly redefined elegance: a satin-brushed stainless steel case paired with a spectrum of dial colors, all powered by a reliable Manufacture Caliber. A new dimension in everyday luxury.

We invite you to our Madison location to shop Tudor Watch

09/03/2026

Enter your fiancé era. 💍
The season of wedding inspiration, unforgettable moments, and the ring you'll never want to
take off.

Vlora Jewelry

Address

7311 West Towne Way
Madison, WI
53719

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 11am - 4pm

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