Rodeo Jewelers

Rodeo Jewelers Family owned and operated fine jewelry store

“We are dedicated to providing quality and custom jewelry in an honest and supportive fashion.”

The sparkle glistening off out handmade jewelry excites the curiosity of local shoppers here in La Verne. Our family-owned jewelry store opened and immediately received a warm welcome from the La Verne residents, “We’re trying to approach whoever we can and let people know about us and to encourage n

ew business, especially in jewelry. We started our business in Michigan 15 years ago, but came to California recently to be near family – bringing our business with us. “We want to become a family, local neighborhood jeweler, and we’re pleased with how people are taking a liking toward us and how people are accepting us, even though we’ve been here a short period of time, we’re already getting referrals.”

The business is a part of the La Verne Chamber of Commerce and is receiving positive feedback from customers about the work, service and open atmosphere, “it’s different when you’re in a business in the same place for 20 or 30 years, but when it’s just starting out, hearing things like that is very encouraging.” We’ve been in the jewelry business for over 35 years and with that kind of experience there’s no doubt we can meet any of your jewelry needs.

One of the most talked-about Cartier watches right now and it’s easy to see why ✨The Cartier Baignoire has become a true...
08/29/2026

One of the most talked-about Cartier watches right now and it’s easy to see why ✨

The Cartier Baignoire has become a true icon, blending its distinctive elongated oval case with timeless Cartier design. This particular Ref. 1964 takes it even further, crafted entirely in solid 18K yellow gold with a diamond-set bezel and matching gold bracelet. Circa mid 2000’s

A previously enjoyed Rolex Daytona 116520 with box and papers and a Rolex service guarantee available now!
07/23/2026

A previously enjoyed Rolex Daytona 116520 with box and papers and a Rolex service guarantee available now!

05/07/2026

This 18 karat yellow gold diamond ring features a GIA certified natural 2.71 carat Old European cut diamond and can you believe the color is graded Q to R range. This heirloom quality ring is ready to be enjoyed by the next generation.

2025 Cartier Tank Louis 18kt yellow gold small size is available now. A design that’s remained iconic for over a century...
04/24/2026

2025 Cartier Tank Louis 18kt yellow gold small size is available now. A design that’s remained iconic for over a century.

Natural 2.50 carat emerald accompanied by two trapezoid diamonds set meticulously in yellow gold to last many generation...
04/16/2026

Natural 2.50 carat emerald accompanied by two trapezoid diamonds set meticulously in yellow gold to last many generations.

he Rolex Sea-Dweller 1665 is one of the most important vintage dive watches ever produced. Introduced in the late 1960s,...
04/03/2026

he Rolex Sea-Dweller 1665 is one of the most important vintage dive watches ever produced. Introduced in the late 1960s, it was built for professional saturation divers and introduced the helium escape valve an innovation developed alongside COMEX that changed dive watch engineering forever.

With its increased depth rating and rugged construction, the 1665 marked Rolex’s shift into true professional tool watches, going beyond what the Rolex Submariner was originally designed to handle.

Here we have a circa 1979 and what makes our particular example stand out is its beautiful, even patina, the aging on the dial markers and hands has developed consistently, creating that warm, creamy tone collectors look for. Matching patina like this is key, as it speaks to originality and careful preservation over time.

The 1665 isn’t just collectible, it’s a piece of history.

Address

1560 Foothill Boulevard
La Verne, CA
91750

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm

Telephone

+19095937537

Alerts

Be the first to know and let us send you an email when Rodeo Jewelers posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Rodeo Jewelers:

Shortcuts

Share