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Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 5pm

Rodeo Jewelers

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United States
La Verne, CA
Rodeo Jewelers

Family owned and operated fine jewelry store

“We are dedicated to providing quality and custom jewelry in an honest and supportive fashion.”

The sparkle glistening off out handmade jewelry excites the curiosity of local shoppers here in La Verne. Our family-owned jewelry store opened and immediately received a warm welcome from the La Verne residents, “We’re trying to approach whoever we can and let people know about us and to encourage n

ew business, especially in jewelry. We started our business in Michigan 15 years ago, but came to California recently to be near family – bringing our business with us. “We want to become a family, local neighborhood jeweler, and we’re pleased with how people are taking a liking toward us and how people are accepting us, even though we’ve been here a short period of time, we’re already getting referrals.”

The business is a part of the La Verne Chamber of Commerce and is receiving positive feedback from customers about the work, service and open atmosphere, “it’s different when you’re in a business in the same place for 20 or 30 years, but when it’s just starting out, hearing things like that is very encouraging.” We’ve been in the jewelry business for over 35 years and with that kind of experience there’s no doubt we can meet any of your jewelry needs.

05/07/2026

This 18 karat yellow gold diamond ring features a GIA certified natural 2.71 carat Old European cut diamond and can you believe the color is graded Q to R range. This heirloom quality ring is ready to be enjoyed by the next generation.

04/24/2026

2025 Cartier Tank Louis 18kt yellow gold small size is available now. A design that’s remained iconic for over a century.

04/16/2026

Natural 2.50 carat emerald accompanied by two trapezoid diamonds set meticulously in yellow gold to last many generations.

04/03/2026

he Rolex Sea-Dweller 1665 is one of the most important vintage dive watches ever produced. Introduced in the late 1960s, it was built for professional saturation divers and introduced the helium escape valve an innovation developed alongside COMEX that changed dive watch engineering forever.

With its increased depth rating and rugged construction, the 1665 marked Rolex’s shift into true professional tool watches, going beyond what the Rolex Submariner was originally designed to handle.

Here we have a circa 1979 and what makes our particular example stand out is its beautiful, even patina, the aging on the dial markers and hands has developed consistently, creating that warm, creamy tone collectors look for. Matching patina like this is key, as it speaks to originality and careful preservation over time.

The 1665 isn’t just collectible, it’s a piece of history.

03/27/2026

4 carat marquise diamond flanked by two Cadillac shaped diamonds to make a stunning three stone ring that is sure to make a presence ✨

03/19/2026

Not your average sparkle ✨
The moval diamond, where the elegance of an oval meets the edge of a marquise. A shape that’s soft yet striking, classic yet unexpected.

03/16/2026

Classic 14 karat gold diamond tennis bracelets available in multiple sizes.

02/17/2026

Freshly dated Rolex GMT Master 2 “Bruce Wayne” off to a happy client! May you wear it in great health, happiness and success! We hope it marks many special moments and milestones ahead.

02/11/2026

The marquise diamond is making its return… and honestly, it never stopped being timeless. ✨ With its elegant shape and elongated sparkle, the marquise tells a story of individuality, grace, and love that dares to stand out. Some styles don’t come back they simply wait for the world to fall in love with them all over again. 💍

01/09/2026

The Rolex Explorer ref. 1016 isn’t just a watch it’s a milestone in horological history. 🏔️
Produced for decades, it defined what a true tool watch should be: clean, resilient, and purpose-built. Worn by explorers, adventurers, and purists alike, the 1016’s timeless dial, rugged Oyster case, and unwavering reliability cemented its legacy long before “heritage” became a buzzword. This is the watch that shaped the Explorer line and this mint example comes with its original papers from Japan.

Address

1560 Foothill Boulevard
La Verne, CA
91750

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 5pm

Telephone

+19095937537

Website

http://www.rodeojewelers.com/

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