Gemstore by Jewelry Television

06/15/2026

Giving back is always in style. 💗 At the Gemstore, we believe jewelry can do more than sparkle—it can make a difference. ✨

We're love helping nonprofits in our area - and we're honored to have supported Breast Connect's "Sip Into Spring" silent auction with the donation of a beautiful pendant & ring. Thanks to the generosity of so many supporters, the event raised an incredible $77,066 to provide life-changing resources for those impacted by breast cancer.

These funds help:
✨ Connect newly diagnosed patients with sister survivors
✨ Support educational events
✨ Provide complimentary care packages and flowers
✨ Remind every woman facing breast cancer that she is never alone

Thank you to Breast Connect for the important work you do every day, and congratulations on the success of this inspiring event. We're grateful to play a small part in such a powerful mission.

💕 Together, we can make an impact.

To find out more about Breast Connect & their services, go to breastconnect.org

06/13/2026

A rose between two thorns - or - a thorn with two roses???🌹🌹🌹In either case, we realize we can’t live by ✨sparkle✨ alone so a yummy dinner at a local favorite was in order!! Joe Meli, JTV Rita Verreos & our content creator Cheryl Masur enjoying a night on the town!! 💖

06/13/2026

✨ Fresh from JCK Las Vegas to the GemStore! ✨ JTV Jennifer Miller stopped by the stunning Bellarri booth at the world's largest jewelry show, and some of the gorgeous new designs are already in Knoxville!

Known for vibrant gemstones, innovative cuts, and exquisite craftsmanship, Bellarri is exclusive to the Gemstore and these latest arrivals are here through June 24. 💎

Stop in and see what's new before they're gone!

06/03/2026

05/29/2026

🐾💎 Shico (French nickname for Francisco) stopped by The Gemstore today! We're not sure if he was looking for treats or jewelry... but with that face, he can have both. ❤️✨

What do you think caught his eye first—the sparkles or the snacks? 🐶💎

05/25/2026

Memorial Day is about honoring the heroes who gave everything for our freedom — and remembering the families who carry their legacy every day. ❤️🤍💙

The Gemstore is grateful for those who served and made the ultimate sacrifice for our country. Let’s take a moment to remember what this day truly means. 🇺🇸

Even though we are closed today, if you want to add a little sparkle to the day, check out the great lineup on JTV - You can watch all the shows here: JTV Live

Have a safe & blessed Memorial Day!! And thank you to our men & women in uniform and their families!! ❤️🤍💙

05/24/2026

Join us in wishing JTV Host Fatima Cocci a very Happy Birthday!! Fatima is a familiar face at the Gemstore & we love all the sparkle she brings!!✨🎉💖

05/23/2026

✨Meet the Team | Gemstore Spotlight✨
Say hello to Noemi, one of the smiling faces you’ll meet at the JTV Gemstore!

🏦 At the Gemstore for almost 3 years
💎 Favorite Gemstone: Diamonds! Color Diamonds, Mined or Lab Grown. Love them, all!
💖 If you could wear only one piece of jewelry every day, other than your wedding ring, what would it be? "One piece of jewelry that is an every-day must are earrings. Hoops are my go to!"
🥰 What she loves about helping customers: “I love to see the sparkle in their eyes when they buy that piece of jewelry that spoke with them!”
👠 Fun facts: "I collect Barbies with rooted eyelashes since 1990. I love wearing high heels daily!! I'm a professional Spanish interpreter for the courts on my days off. I love helping people!"

Next time you’re in the Gemstore, be sure to say "hello" to Noemi — she’d love to help you sparkle!✨💖

05/11/2026

It’s that time of year again… time to count the sparkle! ✨ The Gemstore will be closed Monday, May 18 for inventory and will reopen Tuesday, May 19 at Noon.

We’re sorry for any inconvenience, but the good news is once inventory is complete, we can kick off our After-Inventory Sale — and that’s always a winner! 💎