Personal FX

Personal FX Jewelry, contemporary wearables, fine textiles and artfully crafted gifts. This store is a treasure trove of eclectic jewelry, textiles and gifts.

Personal FX is located at 524 Main Street in Half Moon Bay, a picturesque coastal town, just a short drive south of San Francisco and west of the Peninsula. Local and international artisans are featured. The city of Half Moon Bay is blessed with accessible beaches, a walkable coastal trail, stunning sunsets, and seasonal farmers markets if you can pull yourself away from Personal FX.

These whimsical, romantic pouches are giving us ALL the spring feels! ๐ŸŒฟ๐Ÿฆ‹ Artfully designed with intricate details that m...
05/31/2026

These whimsical, romantic pouches are giving us ALL the spring feels! ๐ŸŒฟ๐Ÿฆ‹ Artfully designed with intricate details that make every glance a little moment of magic โ€” because even the little things deserve to be beautiful.

Michael Vincent Michaud Jewelry is unlike anything youโ€™ve ever worn. Each stunning piece draws inspiration from unique a...
05/30/2026

Michael Vincent Michaud Jewelry is unlike anything youโ€™ve ever worn. Each stunning piece draws inspiration from unique and magical destinations around the globe โ€” layered in 24-karat gold over hand cast bronze. His glass designs are truly one of a kind. ๐ŸŒ๐Ÿ’›

No two are the same. Thatโ€™s the magic of Soruka ๐ŸŒฟ These one-of-a-kind bags are designed in Barcelona and handcrafted fro...
05/29/2026

No two are the same. Thatโ€™s the magic of Soruka ๐ŸŒฟ These one-of-a-kind bags are designed in Barcelona and handcrafted from 100% recycled leather โ€” leather that would otherwise end up in a landfill. Every stitch tells a story. Every bag is yours alone. ๐Ÿ’›

Texas designer, Danielle Hale's inspiration comes from the little things. Colors, nature, people. her goal is to create ...
05/28/2026

Texas designer, Danielle Hale's inspiration comes from the little things. Colors, nature, people. her goal is to create pieces that feel good to wear.

05/13/2026

Some jewelry is pretty.  Paula Carvalho jewelry is poetic. ๐ŸŒŠ๐ŸŒธ This California designer works with natural materials โ€” in...
05/11/2026

Some jewelry is pretty. Paula Carvalho jewelry is poetic. ๐ŸŒŠ๐ŸŒธ This California designer works with natural materials โ€” including spiny oyster shells that are cerefully carved into floral shapes โ€” creating pieces that feel like little love letters to the natural world around us.

Some gifts become treasures. ๐Ÿบ๐Ÿ’› This hand formed ceramic heart dish is one of them. Crafted by the Walton family in Nort...
05/10/2026

Some gifts become treasures. ๐Ÿบ๐Ÿ’› This hand formed ceramic heart dish is one of them. Crafted by the Walton family in North Carolina, each piece is shaped by hand and decorated with the most beautiful, vibrant food safe glazes. A little work of art that holds your rings, your moments, your memories. The kind of gift Mom keeps forever.

TIME IS UP. โฐ๐ŸŒธ Motherโ€™s Day is TOMORROW and we have exactly what you need โ€” this fabulous vegan tote is big enough to ho...
05/09/2026

TIME IS UP. โฐ๐ŸŒธ Motherโ€™s Day is TOMORROW and we have exactly what you need โ€” this fabulous vegan tote is big enough to hold every beautiful thing youโ€™ve picked up for Mom. Candles? In. Soaps? In. Jewelry? In. Slippers? Somehow, in. Load it up and hand it over โ€” the bag IS the bow. ๐ŸŽ

Made in Northern California, Alicia Van Fleteren jewelry is distinct, and clearly recognizable. Influenced by the exotic...
05/08/2026

Made in Northern California, Alicia Van Fleteren jewelry is distinct, and clearly recognizable. Influenced by the exotic aesthetic of her Asian culture, Alicia creates vibrant, imaginative pieces that are sophisticated and elegant with a bohemian edge. Her work is characterized by a mix of high quality, eclectic material โ€“ precious gemstones. Each piece is lovingly designed and handcrafted in our San Francisco Bay Area studio by local artisans.

Address

524 Main Street
Half Moon Bay, CA
94019

Opening Hours

Monday 12pm - 5:30pm
Wednesday 12pm - 5:30pm
Thursday 12pm - 5:30pm
Friday 12pm - 5:30pm
Saturday 11:30am - 6pm
Sunday 12pm - 6pm

Telephone

+16505609131

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