WWAKE

WWAKE WWAKE | New perspectives on jewelry. WWAKE || New perspectives on jewelry. Our pieces are minimalist in form marked by meaningful detail.

For jewelry that is at once bold and thoughtful, see our jewelry collection WWAKEfine and our sister collection, WWAKEcloser.

CUSTOM REMAKES. Here are a few custom projects where clients asked to remake a sold out one of a kind ring. Though it’s ...
05/28/2026

CUSTOM REMAKES. Here are a few custom projects where clients asked to remake a sold out one of a kind ring. Though it’s impossible to make an exact replica, our Fine Jewelry Specialists help find the perfect stones to recreate the design with a new twist.

05/26/2026

The name WWAKE draws on the duality of the words awakening and a wake – a beginning and an end. We create jewelry for both, and for every moment between. Not only the celebrations, but the losses. Not only the milestones, but the shifts that change who you are. A graduation, a marriage, a separation, a move across an ocean, a year you survived. WWAKE exists for the moments that matter, however they find you. It is a metaphor for being alive.

Watch the entire brand film on our Ethos page (link in Highlights).

05/26/2026

Our process begins with materials. We follow where they lead: the weight of a stone in the hand, the way light moves through it, the form it seems to ask for. We pare back until only what’s necessary remains, giving stones space, and refining proportion until it feels inevitable. Something discovered through making, touch, repetition, and attention to what emerges. Each piece is part of a larger whole: many gestures, many iterations, like ripples from the same center; individually distinct, but belonging to one another.

Discover our full design philosophy on our Ethos page.

Thank you for all your support of our 12th annual Pay It Forward Sale. As always, this sale will benefit , the largest h...
05/22/2026

Thank you for all your support of our 12th annual Pay It Forward Sale. As always, this sale will benefit , the largest housing organization in NYC.⁠
⁠
Congratulations to the winners of our raffle: Hong L., Delia P., and Jessica M. Check your emails and thank you for participating!

05/17/2026

These are the final days to get 20% off on a piece made specially for you. This is the only time most of these styles are included and may never go on sale again. So if you have your eye on something special, now is your time to take advantage. Sale ends Tuesday at midnight.

05/16/2026

Don’t forget! When you treat yourself during our annual sale, you can be automatically entered for a chance to win one of these prizes:

- Spend $350+ and you’ll be entered into the raffle for the Asscher Cut Sapphire Stud Earrings (valued at $590)
- Spend $700+, enter raffle for the Sapphire Linear Chain (valued at $1395)
- Spend $1,500+, enter raffle for the Oval Cut Diamond Monolith Ring (valued at over $3500)

Offer applies exclusively to sale purchases :) Your raffle entry will be officially made on 5/19, based on total sale spend, so no multiple entries needed! Raffle winners will be announced on 5/22

Our Pay It Forward Sale ends on Tuesday so enjoy 20% off before it’s over.

05/15/2026

Rings made to measure. This is our only made to order sale of the year. See our must-have rings 20% off through Tuesday.

STARTS AT 5PM: Our Pay It Forward Sale. Get ready to shop 20% off 150+ styles. This is our only made to order sale of th...
05/13/2026

STARTS AT 5PM: Our Pay It Forward Sale. Get ready to shop 20% off 150+ styles. This is our only made to order sale of the year where each piece is made perfectly in your size or metal of choice.

Sale starts today, 5/13, at 5pm and ends on 5/19 at midnight est.

05/11/2026

Our annual sale moved to May. Sale starts Wednesday 5/13 at 5pm sharp!
This is the only made-to-order sale of the year, where you can get a piece specially made for you, in your size and metal of choice. Look forward to over 150 designs that otherwise never go on sale. Start your wishlist now at wwake.com

05/07/2026

NEXT WEDNESDAY: Our annual Pay-It-Forward Sale is coming early! This will be our 12th sale fundraising for , New York’s largest housing organization dedicated to breaking the cycle of homelessness and helping families rebuild. Previously in September, this will be our largest sale selection, and our only made-to-order sale of the year, where each piece is made specially to your size. Start your wishlist now :)

Also, when you treat yourself, you’ll be automatically entered into a sale raffle for a chance to win one of our favorite WWAKE pieces.

Address

Greenpoint, NY
11211, 11222

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