Our story begins in Minden, Nevada in 1977 when Joyce’s Fine Jewelry was originally opened as an antique store by Joyce and Jerry Neddenriep. As the needs of the business, as well as the clientele changed, so did the merchandise and it was not long after opening that Joyce's was in the business of offering the Carson Valley fine jewelry. In the early 1990's ownership of the business moved into the
hands of Norie Jenkin's, daughter of Jerry & Joyce, Norie is currently the President of Joyce's Fine Jewelry. Norie has kept the tradition of Joyce's alive with her keen ability to adapt and transform the ordinary into the extraordinary. In the last 6 years, Krissie Thornhill, daughter of Norie Jenkins, has had presence with her interior design business, Designing Images, LLC., in the retail location as well as participates in the merchandising of Joyce's.