Diamond Concepts: Custom Jewelers

12/25/2025

12/12/2025

11/28/2025

11/12/2025

Your fall look, elevated. The Promaster Dive blends rugged performance with refined design—powered by light, never needs a battery

11/05/2025

Inspired by the elongated elegance of the original, the Petite Palidoro reissue joins our Dress Classic collection as a refined statement of timeless style. Powered by any light with our proprietary Eco-Drive technology that never needs a battery, it’s the perfect finishing touch to any look. Try it on today at Diamond Concepts

10/29/2025

Discover Citizen L Rainell—a timepiece where heritage meets innovation. Its rose gold-tone case and lush green dial echo the elegance of a raindrop, while Eco-Drive technology ensures sustainable power, never needing a battery. See Citizen L Rainell in person at Diamond Concepts

10/22/2025

Take your style to a higher altitude. The Promaster Air Navihawk features a 40mm silver-tone case, slide-rule bezel, and Eco-Drive technology – powered by light, never needs a battery.

10/15/2025

Dial up the fun with the colorful TSUYOSA – powered by automatic movement. Explore the full spectrum of vibrant dial colors up close!Diamond Concepts

10/08/2025

Pairing classic proportions with innovative technology and modern style, we introduce the new Citizen Zenshin Integrated Super Titanium™ series. Crafted from our proprietary Super Titanium™—five times harder and 40% lighter than stainless steel, and both scratch- and rust-resistant—this sporty 39mm timepiece delivers strength without compromise. The silver-tone Super Titanium™ case features finely brushed and polished finishing, seamlessly secured to the wrist with an integrated matching bracelet.
Try It On Today at Diamond Concepts

10/01/2025

The Citizen TSUYOSA Automatic, from the NJ020 series, brings ultramodern sports styling right to your wrist. Executed in a versatile 37mm footprint, the sophisticated design of the watch delivers a strong impression via a silver-tone stainless steel case and a seamlessly integrated matching bracelet.
Discover the Collection Diamond Concepts

09/24/2025

Be bold in monochrome with the latest Sport Casual timepiece. Crafted in black ion-plated stainless steel, the new 42mm Citizen Brycen is as sturdy as it is stylish, and water resistant up to 100 meters. Its dark tonal design highlights sharply angled facets across the case and crown, complemented by a bidirectional friction bezel and sleek dial.
Featuring our Eco-Drive technology – powered by light, any light. Never needs a battery.
Try It On Today at Diamond Concepts

09/22/2025

Bold and modern, the new Citizen Series8 880 GMT pairs a 41mm rose- and gold-tone stainless steel case with a black and green bi-directional bezel and an integrated two-tone bracelet. Powered by the Caliber 9054 automatic GMT movement, it delivers dual time displays, a 50-hour power reserve, and magnetic resistance up to 16,000 A/m—visible through a sapphire exhibition back. A textured black dial with luminous rose gold-tone indices and an orange GMT hand ensures clarity across time zones, while water resistance to 100 meters makes it as ready for travel as it is for everyday wear.