Fords Jewelers

Fords Jewelers NJ family jeweler since 1971 specializing natural diamonds • custom • heirloom redesign & transformation 📍 Fords, NJ

There is only one New Jersey's Legendary Jeweler. We have been in business for over 50 years and are known for our high quality, excellent selection and prices which please our customers.

September's birthstone is having a moment, and it's not just about the color you think. As one of the world's "big three...
09/04/2026

September's birthstone is having a moment, and it's not just about the color you think. As one of the world's "big three" colored gemstones, alongside ruby and emerald, sapphire has been treasured by royalty and collectors for centuries. Sapphires span nearly the entire rainbow, rank a 9 on the Mohs hardness scale (second only to diamond), and at Fords, ours are ethically sourced, including stones from Montana and hand-selected each year at the Tucson Gem Show. Ready to make one yours? We'd love to help.

09/01/2026

Happy Birthday to all our September Sapphire babies! 💙✨

Yes, that’s fabric, not gemstones. But don’t worry, this is all part of something we’re designing. Stay tuned to find out what it is. 👀

In the meantime, want to be the first to know? Our monthly newsletter is where we share all the news and events, sapphire spotlights, exciting updates, and everything happening in the store.

DM us your email to join the list and never miss what’s new at FJ.

08/28/2026

Built in 1968. Reborn today. ⚓
The Seiko Prospex Marinemaster is here, and we’ve got two ways to wear it. The black dial is bold, timeless, and built for everyday exploration. The blue is our JAMSTEC limited edition, inspired by the icy blue of the Arctic Ocean, with only 1,000 ever made.
Both are fully automatic, powered by Caliber 8L45, Seiko’s most accurate movement, with a 72-hour power reserve. Stainless steel case, sapphire crystal, built to dive and built to last.
Come try one on in store. As part of the FJ family, you’ll get our exclusive discount, but with only 1,000 of the blue ever made, it won’t be around long.

08/22/2026

Watching a customer fall in love with her jewelry never gets old. 💛

Leila stopped by to share how much she loves her one-of-a-kind gemstone necklace — custom-cut, moving with her, catching the light against her skin. What started as a rough quartz cube became something entirely unique: our lapidary hand-cut a rose cut dome and revealed threads of black tourmaline hidden inside.

This is what custom, hand-selected craftsmanship looks like — a piece as one-of-a-kind as the person wearing it. Thank you Leila!

We have plenty more unique pieces waiting inside. Visit us today. ✨

08/19/2026

Closing time hits different when Miss Gemi Stone is on the clock. 🐾

She struts through the store like she owns the place (she does), says hi to everyone before we lock up, and somehow makes the end of a long day feel a little lighter.

We still can’t agree on her breed. What’s your guess?

And yes, we’re asking — does a girl like this deserve her own natural diamond tennis necklace? Vote below. 💎

Hashtags:

08/15/2026

Some rings are for special occasions. This one isn’t.
This one-of-a-kind rose cut, octagon, grape spinel, set in a cathedral setting, is proof that a statement stone doesn’t have to mean a special occasion ring. It’s an 8 on the Mohs hardness scale, so it’s built for real life.
Simple enough for work. Pretty enough for everything else. Even for an engagement ring, if color is your thing.
It’s one of a kind, so once it’s gone, that’s it. Come see it in person while it’s still here.

08/12/2026

Peridot has been worn as a talisman of protection since ancient times — That’s not internet lore, that’s documented history.

We hand-selected every stone in this strand ourselves, at the Tucson Gem Show. No middleman. No guessing what you’re getting.

New arrival, one strand. DM us about this piece.




08/12/2026

Going live in 10! 🎤🌷💎✨

Every wedding has a moment nobody plans for. 😂💍Rachel and Sam got to the altar...and realized that their best man didn’t...
08/12/2026

Every wedding has a moment nobody plans for. 😂💍

Rachel and Sam got to the altar...and realized that their best man didn’t have Rachel’s wedding band. After a moment of panic, and yelling to the guests, “this is so us,” she collected bands from her mom and mother in law. That's why in this photo, she’s stacked with rings that aren’t even hers.

Rings borrowed, vows kept, and a story they’ll be telling for eternity. We’re just glad we got to be part of it from the very first ring. 💫

Please, share your funny wedding stories!

If purple's your favorite color, meet your new favorite gemstone. 🍇 That's me wearing our three-stone grape spinel, rare...
08/08/2026

If purple's your favorite color, meet your new favorite gemstone. 🍇 That's me wearing our three-stone grape spinel, rare, richly colored, and durable enough for everyday wear (8 on the Mohs scale, for the gem nerds).

This piece is one of a kind, so it may not last long. Come see it in store, and if it's still here when our online shop launches, it'll be one of the very first pieces featured.

Address

449 New Brunswick Avenue
Fords, NJ
08863

Opening Hours

Monday 9:30am - 8pm
Tuesday 9:30am - 8pm
Wednesday 9:30am - 8pm
Thursday 9:30am - 8pm
Friday 9:30am - 7pm
Saturday 9:30am - 5pm
Sunday 10:30am - 5pm

Telephone

+17327387322

Website

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