Soha Diamond Co.

Soha Diamond Co. Engagement Ring Experts in Madison, Wisconsin. Ring shopping can be complicated. That's why we're here! We can't wait to hear your story!

By Appointment Engagement Ring Experts in Madison, WI
Engagement Ring & Custom Jeweler
10th Generation | Last Name = “Jewelers”
Lab-Grown & Natural Diamonds | Salt & Pepper Diamonds | Montana Sapphires | Moissanite | Gems
Madison, WI At Soha Diamond Co., we’ve reimagined the engagement ring experience for the modern couple. Through personalized designs and a thoughtful approach to service, enjoy

a shopping experience free from the intimidation of traditional jewelry stores. By appointment, you and your partner will collaborate with our gemologist and designer, receiving one-on-one expert guidance to create a truly special piece. Explore a variety of engagement ring and wedding band styles, precious metals, diamond and gemstone types, shapes, and sizes by browsing our engagement ring and wedding band prototypes in a non-judgmental, pressure-free setting. Stick to the classics, modify an existing design or create something entirely new. Contact us to book your visit today! Located at 301 W Beltline Hwy, Unit 110, Fitchburg, WI 53713

It’s been a couple of years since we felt the joy of Yasmeena and Pharaoh’s engagement, and now we get the pleasure of w...
09/03/2026

It’s been a couple of years since we felt the joy of Yasmeena and Pharaoh’s engagement, and now we get the pleasure of witnessing their beautiful union in La Jolla!

These two care so deeply. Not only about each other and their loved ones, but even down to the details and meaning behind what is special to them. Their rings are no different. Yasmeena means “flower” in Arabic, and Pharaoh designed her ring to incorporate a floral-inspired design. His wedding band also contains a very personal element, and I can’t wait to share more behind the scenes on working with Yasmeena to create a surprise for him on their wedding day 🤍

Photos by: Willmus Weddings

Congratulations to Claire and Brian on their engagement! A bike ride and a picnic turned into a yes to forever ♾️ 🚲 💍 Ph...
09/01/2026

Congratulations to Claire and Brian on their engagement! A bike ride and a picnic turned into a yes to forever ♾️ 🚲 💍

Photos by Nate Mach

Congratulations to Lydia and Nate who were engaged in the South of France!! Their accented oval solitaire ring includes ...
08/25/2026

Congratulations to Lydia and Nate who were engaged in the South of France!! Their accented oval solitaire ring includes some hidden blue sapphires as well ✨ BRB just going to cry some happy tears 🥲 Stay tuned for the video of their stunning ring!

08/20/2026

When your vision comes to life in front of your eyes ✨🤩

Congratulations to Danielle and Tyler who were recently engaged in beautiful Porto Portugal! Her classic solitaire featu...
08/13/2026

Congratulations to Danielle and Tyler who were recently engaged in beautiful Porto Portugal!

Her classic solitaire features a round diamond and flat band, that will pair perfectly with a cigar-style wedding band when that time comes!

Congratulations again you two 🤩

07/30/2026

Helen was open to a few different ring styles at our very first appointment- from a v-shaped band to a three-stone design.

However, she kept coming back to a bypass-style with a marquise diamond center stone. Follow along on Helen and Anthony’s journey from their first browsing appointment, to the resin and diamond review, to the final dazzling piece. ✨

Congratulations Helen and Anthony on your engagement!

07/21/2026

Laura dreamed of a three-stone radiant cut engagement ring, and we had the best time working with her and her now-fiancé to create this work of art! However, she wanted some part of the design to be a surprise. She was open to the Trapezoids being either step-cut or radiant cut, but wanted to leave that part to her partner, Tom. He ended up selecting the step-cut trapezoids to frame the radiant diamond and we think he made an excellent choice!

Congratulations Laura and Tom!

Address

301 W Beltline Highway, Unit 110
Fitchburg, WI
53713

Opening Hours

Monday 10:30am - 6pm
Tuesday 10:30am - 6:30pm
Wednesday 10:30am - 6:30pm
Thursday 10:30am - 6:30pm
Friday 10:30am - 12pm

Telephone

+16087209000

Website

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