Consumer Direct Jewelers

Consumer Direct Jewelers We are a family owned jewelry store that takes pride in specializing in the following areas; Customer Service, Jewelry Design, Diamonds, Jewelry Repair.

We are the only one stop shop in the twin cities. We do everything on site in a about a week !! Consumer Direct Jewelers was established in 1981 as "Creative Jewelry DeZign". Our company began as a manufacturer and repair studio. Allen was commissioned to design and repair for many high end jewelry stores as well as mall jewelers. Although successful, Allen felt there was something missing. Thus,

in 1998, the inception of Consumer Direct Jewelers! Now Allen works DIRECTLY with consumers, cutting out the "middlemen"! All services are done in house. Nothing is contracted out.

10/27/2025
Did you know that we buy estate jewelry and do heirloom redesign? Check out our informational page and give us a call to...
10/02/2025

Did you know that we buy estate jewelry and do heirloom redesign? Check out our informational page and give us a call to discuss your inherited jewelry, broken gold, or pieces that need a style update!
https://www.edinadiamond.com/sell

Classic elegance never goes out of style!
04/08/2022

Classic elegance never goes out of style!

02/11/2022

Jewelry you will be proud of.

Plenty of last minute goodies in stock! Give us a call or stop by. Today until 5:30, tomorrow 11-5:30, and Friday 11-2.
12/22/2021

Plenty of last minute goodies in stock! Give us a call or stop by. Today until 5:30, tomorrow 11-5:30, and Friday 11-2.

11/04/2021

We have been able to help out quite a few CDJ customers already, but want to help out more! Stop in for free in-store cleaning and prong checks anytime during retail hours. Hope to see you soon!

Edina Diamond
7101 York Ave S
Suite 150
Edina, MN 55435

Announcement Time!Consumer Direct has now been incorporated into Edina Diamond! Allen and Terry were looking for a way t...
09/11/2021

Announcement Time!
Consumer Direct has now been incorporated into Edina Diamond! Allen and Terry were looking for a way to serve clientele (many of whom have become friends over the years) but are ready for a change, so the friendship between the two stores evolved into something more formal. Dana and the Edina Diamond staff are excited to help out Allen's clients as their new full-service jeweler. Please call with any questions and we look forward to meeting you!
PS: An invite to an intro/holiday party is in your future!

07/27/2021

We will be making a new announcement soon — please stay tuned!! 😀

Who do you know? We're here to serve our neighbors!
04/23/2020

Who do you know? We're here to serve our neighbors!

Address

7101 York Avenue S Ste 150
Edina, MN
55435

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