Genereau&Co. Jewelry

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Genereau&Co. Jewelry The ultimate destination for all things jewelry and watches!
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Shining together with purpose.Inside the ultra-robust curves of 904L steel, the added appeal of everydayfunctionality of...
10/24/2026

Shining together with purpose.

Inside the ultra-robust curves of 904L steel, the added appeal of everyday
functionality of the Engineer III Marvelight Chronometer joins stellar
luminosity, trusted COSC precision and extreme anti-magnetic protection.
Limited to 1,000 pieces per ex*****on, it is an automatic, Swiss-made watch
and trusted tool built for the pursuit that unites all explorers: purpose.

10/21/2026

A symphony of light designed to rest softly. Visit us at Genereau to feel the radiance up close.

10/19/2026

We asked Kyle to tell us about his favorite piece of jewelry. His answer? The piece that stays closest to his heart...

10/17/2026

Our favorite food? Carats, obviously. 💎✨

Discover your Vlora favorites at the link in bio.

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Study 72 — Point of LightSometimes one diamond is enough.A classic solitaire designed to let the stone do exactly what i...
10/12/2026

Study 72 — Point of Light

Sometimes one diamond is enough.
A classic solitaire designed to let the stone do exactly what it should: Command the room without trying too hard.
1.08 carat natural diamond
H/I color • SI clarity
14K yellow gold basket setting
14K yellow gold box-link necklace
See it in person at Genereau & Co.

ALL-AROUND GLOW, ALL NIGHT LONG.Striking in daylight, the hour batons truly stand out once the sun goes down. It’s all b...
10/10/2026

ALL-AROUND GLOW, ALL NIGHT LONG.

Striking in daylight, the hour batons truly stand out once the sun goes down. It’s all because of micro gas tube technology. Built from these miniature tubes, the batons shine bright at the first sign of darkness with no charging required, ever. The tubes provide superior brightness that is about 100 times brighter than the conventional luminous paints commonly used in the watch industry. This state-of-the-art Swiss technology used by BALL Watch Company consists in encapsulating H3 gas in glass microtubes. Light energy is released when the H3 molecules strike the internal colored surface of the tubes. The revolutionary micro gas lights conquer darkness with a classic color motif or an impressive rainbow glow.

Introducing Studies in Light.Jewelry is more than metal and stone. It is proportion, craftsmanship, reflection, detail—a...
10/08/2026

Introducing Studies in Light.
Jewelry is more than metal and stone. It is proportion, craftsmanship, reflection, detail—and the way light brings it all to life.
Throughout the year, we will present a collection of individual pieces through a new series we call Studies in Light.
Each study focuses on one piece. One form. One moment of brilliance.
From a single diamond pendant to a continuous line of diamonds around the wrist, every piece has its own character—and its own way of catching the light.
We invite you to look a little closer. Extraordinary lives here...

10/06/2026

We will be closing at 4:30 PM this Thursday, October 8th as we host our annual Wh***ey and Watches event.
We appreciate your understanding and look forward to seeing you during our regular hours on Friday.

10/02/2026

Something new is on the way 🤍 Our newest collection is coming soon, featuring fresh designs, timeless details, and pieces we can’t wait to share with you.

New men’s Movado watches have arrived in store! ⌚️✨ Discover timeless designs, sophisticated details, and effortless sty...
09/30/2026

New men’s Movado watches have arrived in store! ⌚️✨ Discover timeless designs, sophisticated details, and effortless style from Movado. Stop in and take a look at the newest additions to our collection — there’s a perfect timepiece waiting for you.

Address

231 E. Superior Street Suite 103
Duluth, MN
55802

Opening Hours

Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 10am - 4pm

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