Guida Jewelers

Guida Jewelers This is a family owned and operated jewelry store since 1973. Guida Jewelers prides ourselves on customer service and customer satisfaction.

We have a retail store in the front with a shop in the back for repairs, setting gems and creating custom jewelry. We try to make each and every customer feel special. From the smallest job to a large more in depth consultation. So take a few minutes and stop in. We just might be able to bring your dreams to life.

Happy February Everyone! Amethyst is the birthstone of the month.The Ancient Greeks believed that whomever wore this gem...
02/01/2024

Happy February Everyone!

Amethyst is the birthstone of the month.
The Ancient Greeks believed that whomever wore this gemstone would be protected from the intoxicating effects of wine and the name is derived from the Greek word “amethustos” meaning, “not drunk”. Amethyst, the birthstone for February, is a variety of quartz and occurs in transparent light to dark purple. It has long been treasured by kings, queens and religious figures, dating back to the Minoan period (c. 2500 B.C.), because of its rich, royal color. Amethyst was a favorite of the Art Nouveau craftsmen of the 1920’s and is still a favorite of some of the most creative jewelry designers of today. The most notable reason for their popularity in jewelry design has been the wide availability and reasonable price. The two main sources of amethyst are Brazil and Zambia, although other deposits have been found in Russia, Sri-Lanka, Mexico, and Arizona.

12/03/2022

It's back again this year! Guida Jewelers Christmas raffle. Stop in to enter the Christmas raffle giveaway. This year we are giving away a Gabriel & Co. designed 14k yellow gold and diamond pendant. $750 Value. Hope to see you soon.

Decembers birthstones are Turqouise & Blue ZirconTurqouise – December’s primary birthstone. Turquoise is considered by s...
12/02/2022

Decembers birthstones are Turqouise & Blue Zircon

Turqouise – December’s primary birthstone. Turquoise is considered by some to be a symbol of good fortune and success, believed to bring prosperity to its wearer. It’s name is believed to originate from the French phrase “pierre turquoise” meaning “Turkish stone” because turquoise was brought to Europe by Venetian merchants who first acquired it in Turkish bazaars. It is also considered by some as a love charm. When received as a gift, the turquoise symbolizes a pledge of affection. Shakespeare used this lore in “The Merchant of Venice”.

In it, Leah gave a turquoise ring to Shylock when he was a bachelor, hoping it would win his affections so he would ask her to marry him. In Russia, the turquoise is popularly used in wedding rings. In the language of chemists and geologists, turquoise is known as “copper aluminum phosphate”. Turquoise is often found in weathered igneous rock that contains copper minerals, where it crystallizes in veins and nodules. The gemstone usually develops in rock near water tables, located in semiarid and arid environments. The chemicals in turquoise come from adjacent rock, leached out by rain and groundwater. Turquoise is a relatively soft gemstone, and can be easily scratched and broken. This porous opaque stone is easily discolored by oil and pigments, and changes color when it loses some of its water content. A sky blue shade in turquoise is due to the presence of copper, while iron gives it a greener tone. Ochre and brown-black veins in the stone occur during the formation of turquoise, caused by inclusions from nearby rock fragments or from oxide staining. The most valued variety of turquoise is an intense sky blue color, like the color of a robin’s egg. Hard, relatively non-porous compact stones have the best appearance because the stone can be finely polished.

Enhancements – Pale and chalky varieties are sometimes impregnated with oil, paraffin, liquid plastic and glycerin to give it a good polish.

Zircon – The alternate birthstone for December is the zircon. Its name is probably derived from the Arabic words “zar” and “gun”, meaning “gold” and “color”. The gemstone is found in a wide range of colors, and possess great brilliance, fire and clarity. Zircon, in its unchanged natural form appears colorless to pale yellow, or green. These colors are caused by minute quantities of thorium and uranium that replaces zircon in the crystal structure. But over the vast spans of geologic time, other forces work within the zirconium

silicate crystals. The uranium and thorium inclusions emit radiation that alters the original crystal structure. A glass-like material is formed, with colors of red to brown, orange and yellow. The mineral zircon, known as zirconium silicate, is commonly found as a minor constituent in igneous rock such as granites and some kinds of metamorphic rock. Gem quality zircon stones are usually rare. These gemstones are formed mainly in pegmatites (coarse-grained igneous rock) and in fissures. But due to weathering of the gem-bearing rocks, most zircons are found in alluvial and beach deposits. A new blue color for zircon, called “starlight blue,” was created by heating golden brown or yellow zircon in the 1920s. The most prized zircon is the red gemstone, which is rare. The pure intense blue and sky blue varieties are also highly valued, while the colorless, orange, brown and yellow stones are less expensive. Many zircons on the market are heat treated, and sold as blue, golden brown or colorless stones. Colorless zircons are the best imitators of diamonds, in appearance only, with a brilliant fire that is almost as dazzling as the real thing. However, the resemblance is superficial. Zircon is a brittle stone, easily broken with a well-placed knock, due to internal stresses in the crystal caused by radiation damage and heat treatment. But despite its frail disposition, the stone is still highly valued because of its stunning beauty.

Enhancements – Pale and chalky varieties are sometimes impregnated with oil, paraffin, liquid plastic and glycerin to give it a good polish.

12/03/2021

For your convenience, we've expanded our showroom hours for the holidays!

Monday - Friday: 10am - 6pm
Saturday: 10am - 6pm

We're closed most Sundays but will be open on Sunday the 19th!

We look forward to seeing you soon!

Happy Holidays Everyone! Our annual Christmas Eve raffle is back this year. Stop in and enter to have a chance to win th...
12/03/2021

Happy Holidays Everyone! Our annual Christmas Eve raffle is back this year. Stop in and enter to have a chance to win this beautiful 14k white gold diamond pendant.

Address

124 E Main Street
Denville, NJ
07834

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm

Telephone

+19736251225

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