Bella Luna Jewelers

Bella Luna Jewelers Founded in continuance of the spirit of de Luna Jewelers, we seek to create and restore family heirlooms while inspiring the beginning of every celebration

Bella Luna Jewelers was founded as a continuance of the mission and spirit of de Luna Jewelers, which closed in January 2016, marking 48 years of excellent service to the community. Our motto is to provide quality products and services and to inspire confidence while delivering the knowledge and skills necessary to keep clients’ jewelry safe and long lasting. Bella Luna offers fine jewelry collect

ions, professional jewelry and timepiece restoration, custom design, consignment, appraisals, and--in long standing tradition of de Luna--southwest pottery and Oaxacan folk art in the heart of downtown Davis. Bella Luna Jewelers is a professionally trained team with extensive experience of custom jewelry design utilizing traditional wax and cast techniques. Bella Luna’s founder, Stephanie Choi, was formally educated by the Gemological Institute of America (GIA) in Graduate Diamonds and Colored Stones. She also comes from a family of jewelers and watchmakers, and has been involved in all aspects of the industry from a very young age. As part of the de Luna team for many years, she has worked alongside owner Richard Luna in both in-house and on-site appraisals, served as a custom design specialist, trained staff in sales and procedures, and educated new employees in gemology and precious metals.

“Mr. and Mrs. Luna have taught me so much, beyond the knowledge and skills of the industry, beyond the ethics and dedication to service. When people walked into our store, they were not merely looking for a gift--they were looking for an expression of love, gratitude, confidence...they were building a symbol of perseverance, friendship, or accomplishment, and it is important to remember that there is no inherent dollar amount to any of those things. The opportunity to create and restore family heirlooms and to inspire the beginning of every celebration is a very beautiful way to make a real difference in the lives of others. Thus the name Bella Luna, ‘beautiful moon,’ is a tribute to the Lunas as much as it is also a promise to always remember where I come from.”

Honoring de Luna’s long history of remarkable commitment to philanthropy, Bella Luna will actively support and contribute to its local community. Some of these efforts include featuring a special line of nail jewelry designed in collaboration with Project Pink, a non-profit organization dedicated to bring help and hope to people suffering from breast cancer. Proceeds from this project will be made to Project Pink to further their cause. In addition, a portion of proceeds from repairs will go back to local non-profit organizations and schools.

04/10/2026
At the heart of St. Patrick’s Day 🍀 lies the ancient tapestry of Celtic mythology. ✨ The Celtic knot stands for eternal ...
03/12/2026

At the heart of St. Patrick’s Day 🍀 lies the ancient tapestry of Celtic mythology. ✨ The Celtic knot stands for eternal interconnectedness and an unbreakable bond.

Support local Davis artist Bob Lufborrow! ✍️ Visit our store for the full collection of hand turned writing instruments, including these Celtic-inspired pens. By fusing natural materials into contemporary designs, he showcases various vibrant colors and unique textures. Featured woods include Wenge, Brazilian Rosewood, Padauk, Maple, Walnut, Purpleheart, American Holly, and Lacewood.

Special thanks and congratulations to Kareem! This 3-stone ring classic takes a contemporary form with seamless bezels a...
03/11/2026

Special thanks and congratulations to Kareem! This 3-stone ring classic takes a contemporary form with seamless bezels and our couple's birthstones of ruby and alexandrite. The 3-stone wedding ring celebrates the past, present, and future.

May you and your partner enjoy a beautiful journey together filled with all the scintillating colors! ✨💝

Thank you, Kathleen, for entrusting us with your one-of-a-kind treasure from your travels in Tanzania! ✈️Tanzanites in t...
03/08/2026

Thank you, Kathleen, for entrusting us with your one-of-a-kind treasure from your travels in Tanzania! ✈️

Tanzanites in this size and color are incredibly rare, identifiable by their mesmerizing indigo hue. Utilizing a bezel for protection and pavé diamonds for a gentle line of sparkle, this bangle is also hinged — perfectly fitted and comfortable for the wrist.

The contemporary bypass design celebrates clean, tailored lines to highlight its centerpiece, which in this case is a spectacular 9.01 carat emerald cut tanzanite.

Timeless elegance should feel effortless and always true to you. Thank you for allowing us to tell your story.

Congratulations to Joshua and Andrea on their engagement! ✨ We are so thankful to have had the opportunity to mark the b...
03/07/2026

Congratulations to Joshua and Andrea on their engagement! ✨ We are so thankful to have had the opportunity to mark the beginning of this precious journey. It was an honor to help you build this gorgeous emerald & diamond engagement ring.

Featuring an infinity twist and cross design, this one-of-a-kind engagement ring shows the strength of an eternal bond. At its heart is an emerald which symbolizes fidelity and true love—it also continues a beautiful family tradition in Andrea’s family, where every bride wears an emerald in her wedding ring!

We wish the two of you a very blessed holy union with plenty of love, light, and joy.

Every collection deserves a piece that feels different - not louder, just unforgettable.✨18k blue zircon and princess cu...
02/21/2026

Every collection deserves a piece that feels different - not louder, just unforgettable.

✨18k blue zircon and princess cut diamond ring, 1.02ctw✨

Blue zircon is known for possessing one of the highest refractive indexes of all natural gemstones, yielding exceptional brilliance and scintillation. Among all zircon varieties, the blue color is most prized, commanding a higher price for its rarity and depth of tone.

Enjoy a classic design with a twist - true elegance is timeless!

02/05/2026

It's official--Valentine's Day is a week away! Treat yourself or loved ones to special treasure! 💝

Thank you so much for capturing our holiday spirit with such lovely art! Please support talented artist Pete Scully! 💙
02/04/2026

Thank you so much for capturing our holiday spirit with such lovely art! Please support talented artist Pete Scully! 💙

Thank you for voting us #1 for best window! But the honor belongs to our community here for giving us the joy and motiv...
01/29/2026

Thank you for voting us #1 for best window! But the honor belongs to our community here for giving us the joy and motivation to keep dreaming up new ways to spread a little extra holiday spirit!

In moments both dark and difficult, we believe it matters deeply to keep creating beautiful, happy things. Small lights travel far, and shared joy has a way of reminding us who we are and what we have built together. Thank you for being part of that light with us!

Combine meaningful colors with contemporary treasures that honor your memories, milestones, and everything in between!✨1...
12/21/2025

Combine meaningful colors with contemporary treasures that honor your memories, milestones, and everything in between!

✨14k emerald cut green amethyst and diamond necklace✨

12/17/2025

Dare to be bold and lead with style. ✨
Come visit us for our newest collections.

12/14/2025

Thank you for your continued support! Vote Bella Luna for the Best Jeweler category in 2026 Reader’s Choice Awards.

Please visit: https://davisenterprise.secondstreetapp.com/readers-choice-yolo-county-2026
or
Click the link in our bio!

Deadline for submission is January 9th, 2026. Must vote in 15 categories for your vote to count! Other than that your vote is automatically submitted.

Address

207 F Street Suite A
Davis, CA
95616

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Telephone

+15307465168

Website

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