Nice & Bella is a jewelry, accessories and wellness organization that inspires the entrepreneurial spirit in those dedicated, determined and motivated to establish their own career path. Our journey began over eight decades ago with Don Mateo Litchi. A native of Thessaloniki, Greece, who immigrated to Mexico full of dreams and determined to improve the future of his family. His small jewelry shop
transformed into an international design center that produces millions of handcrafted pieces a month. Nowadays our CEO Alejandro Litchi is focused on empowering entrepreneurs who want to have a successful career and be agents of change of their community. Building on our foundation, we entered the network marketing industry 23 years ago, supporting hundreds of thousands of people on their path to become entrepreneurs in Mexico, the United States and Latin America. Committed to quality, service and integrity, Nice & Bella’s unique products are continuously evolving to set the standard in the fashion and wellness industries.
