Loca on the Frio

Loca on the Frio Welcome to the Crazy Loca Life, where we strive to bring every woman a boost of self confidence 🩵 We appreciate you looking and shopping with us! Main St.

We have incredible storefronts in Concan and Fredericksburg, Texas, plus an online boutique and gift shop at LocaonMain.com! We have some fabulous treasures that we love and hope you will too! From beautiful hand-made American Indian Jewelry, Sterling & Turquoise, to fun and funky jewelry to gorgeous clothing and home decor!! Also look in our "Hill Country" section to find local goodies we want to

share with the rest of the world. Keep checking back with us as we have merchandise arriving daily, treasures on order, being made and a Private Label section of foods, coffees and other necessities! LOCA on the FRIO - Concan TX
23223 N. US Hwy 83
Concan, TX 78838
(830) 232-4402

LOCA on MAIN - Fredericksburg TX
337 E. Fredericksburg, TX 78624
(830) 307-3083

Cowgirl Loca Business Office:
23346 Tx Hwy 41
Mountain Home, TX 78058
(830) 640-3201

06/02/2026

*UPDATE our A/C is up and running great again*

Attention Loca on the Frio shoppers! 🚨

We will be closing early today due to A/C repairs. We apologize for any inconvenience and appreciate your understanding as we work to get everything back up and running.😊

☀️ The Sunny Days Top ☀️A little sunshine in top form. The Sunny Days Top is lightweight, flattering, and perfect for ev...
06/02/2026

☀️ The Sunny Days Top ☀️

A little sunshine in top form. The Sunny Days Top is lightweight, flattering, and perfect for everything this summer! 💛🤩✨

🩷 The Cassidy Bow Top 🩷 Halter, hot pink, and a bow… 🎀💖 Need we say more?😍The cutest summer statement top, paired perfec...
05/31/2026

🩷 The Cassidy Bow Top 🩷

Halter, hot pink, and a bow… 🎀💖 Need we say more?😍
The cutest summer statement top, paired perfectly with our new Petra jeans.✨

✨The Sweet Escape Ruffle Top✨Chambray, ruffles, and endless styling options. 💙 Wear it on or off the shoulders!! ...
05/30/2026

✨The Sweet Escape Ruffle Top✨

Chambray, ruffles, and endless styling options. 💙 Wear it on or off the shoulders!!

Hey Loca Fam meet our newest model, Grace ✨Grace is wearing our newest 2 piece - ❤️ Endless Summer set ❤️ We have new a...
05/30/2026

Hey Loca Fam meet our newest model, Grace ✨

Grace is wearing our newest 2 piece - ❤️ Endless Summer set ❤️

We have new arrivals hitting the floor everyday this weekend, come see us and treat yourself to a new outfit 🥰

Summer hours are HERE = more time to shop 🛍️ We’re officially open 7 days a week now! Come see us!
05/26/2026

Summer hours are HERE = more time to shop 🛍️ We’re officially open 7 days a week now! Come see us!

05/23/2026

MEMORIAL DAY SALE IS LIVE!!!
YALL COME SHOP,SIP & SNACK ❤️🤍💙

Rain or Shine Memorial Day Weekend Sale must go on!!
05/23/2026

Rain or Shine Memorial Day Weekend Sale must go on!!

ONE MORE DAY till our Memorial Day Sale at Loca on the Frio!! 🇺🇸✨
Bigger than Black Friday 👀🔥
Who’s excited?!🤩

Storewide sales • Snacks • Cocktails by Boozy Babes 🍹🛍️
See y’all tomorrow 11-4pm!🤩

ONE MORE DAY till our Memorial Day Sale at Loca on the Frio!! 🇺🇸✨Bigger than Black Friday 👀🔥 Who’s excited?!🤩Storewide s...
05/22/2026

ONE MORE DAY till our Memorial Day Sale at Loca on the Frio!! 🇺🇸✨
Bigger than Black Friday 👀🔥
Who’s excited?!🤩

Storewide sales • Snacks • Cocktails by Boozy Babes 🍹🛍️
See y’all tomorrow 11-4pm!🤩

❤️🤍💙 Boozy Babes Bartending💙🤍❤️
05/21/2026

❤️🤍💙 Boozy Babes Bartending💙🤍❤️

🇺🇸🍹 Boozy Babes Bartending is excited to be at Loca on the Frio this Memorial Day Weekend! ✨

Come enjoy delicious cocktails, snacks, AMAZING storewide sales! 🌊☀️ This is going to be such a fun weekend and we can’t wait to serve y’all alongside the best boutique in Concan 🫶

🗓 Saturday, May 23rd
📍 Loca on the Frio

Grab your friends, shop, sip & get LOCA with the BABES! 🍸🤍❤️💙

Address

23223 N US Highway 83
Concan, TX
78838

Opening Hours

Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 11am - 2pm

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