Simms Jewelers

Simms Jewelers Simms Jewelers is dedicated and committed to providing its customers with timeless products of inher

Simms Jewelers is a family-owned, full-service, fine jewelry store in its 3RD GENERATION. Operating out of a 100 year old home, the shop provides central-Jerseyans with a distinct, lovely venue for enjoying and acquiring some of the jewelry & watch industries finest "baubles." And, when your needs don't include something new, but rather some TLC for one of your own beloved treasures, our expert staff is ready to attend to any of your jewelry/watch service needs.

May's birthstone is emerald. And if you've been waiting for a reason to look at emeralds properly, now's the perfect tim...
05/08/2026

May's birthstone is emerald. And if you've been waiting for a reason to look at emeralds properly, now's the perfect time to dive in.

Five stones: alternating emeralds and diamonds (all in an emerald cut), set flush in 18k white gold. The geometry is precise. The color earns every bit of attention it gets. Emeralds have been considered the stone of rebirth and spring across dozens of cultures for thousands of years. Looking at this ring, you understand why.

Forever a classic, diamond inside-out hoops.
05/07/2026

Forever a classic, diamond inside-out hoops.

These aquamarine drops are the kind of earrings that do the work for you. Put them on, go about your day, receive compli...
05/05/2026

These aquamarine drops are the kind of earrings that do the work for you. Put them on, go about your day, receive compliments you didn't ask for. The milgrain detail on the halo gives them just enough vintage warmth to feel like they've always existed in your collection.

Available now.

The color of our tulips may be fading outside, but we'll substitute their vividness with some new inventory, like these ...
05/04/2026

The color of our tulips may be fading outside, but we'll substitute their vividness with some new inventory, like these three Oscar Heyman pieces.

Top: A spessartite garnet flower pendant, a fiery orange-amber that looks like fall decided to become a necklace. Middle: a padparadscha sapphire with trapezoid diamond shoulders. Bottom: a vivid purple sapphire that is not messing around.

Oscar Heyman has been selecting colored stones like this since 1912. The standard hasn't moved, and neither has the result.

May is green. The flowers know it. The trees know it. And two of the gem world's most extraordinary green gems absolutel...
05/04/2026

May is green. The flowers know it. The trees know it. And two of the gem world's most extraordinary green gems absolutely know it.

The halo ring: a chrome tourmaline surrounded by a diamond halo in yellow gold. Chrome tourmaline gets its electric, almost neon green from chromium (the same element that makes emeralds green), which gives it a depth and intensity that stops people mid-sentence.

The three-stone: a cushion-cut tsavorite garnet flanked by emerald-cut diamonds. Tsavorite was discovered in Tanzania in the 1960s, is rarer than emerald, harder than emerald, and has a color saturation that photographs beautifully and looks even better in person.

Two different stones. Two very different personalities. Both aggressively green in the best possible way. Come see which one is yours.

The May color palette belongs to blue. Sky blue. Forget-me-not blue. The particular blue of a well-cut oval aquamarine i...
05/02/2026

The May color palette belongs to blue. Sky blue. Forget-me-not blue. The particular blue of a well-cut oval aquamarine in a diamond halo that makes you stop at the case and say "oh."

Aquamarine is March's birthstone technically, but nobody told it to stay in its lane for a reason. The clarity, the color, the way a good stone handles light: it's a year-round gem.

In the case now. Come see it.

An April Recap at Simms.Engagement rings in progress. Repairs picked up. A few pieces that found their people. May is co...
04/30/2026

An April Recap at Simms.

Engagement rings in progress. Repairs picked up. A few pieces that found their people. May is coming: Mother’s Day, spring proposals, and projects galore.

If you’ve been meaning to come in, this is your sign. We’re in Bedminster. Stop on by.

A quick check on everything you think you know about diamonds...
04/28/2026

A quick check on everything you think you know about diamonds...

Spring is the most popular season for proposals. And we’ve been doing this long enough to know why. Something about long...
04/24/2026

Spring is the most popular season for proposals. And we’ve been doing this long enough to know why. Something about longer days and the feeling that things are beginning again makes the moment feel right.

At Simms, we don’t keep a wall of pre-set rings. Instead, we sit down with you, learn about the person you’re asking, and help you find or build something that’s genuinely theirs.

If you’ve been thinking about it — this spring or otherwise — come in and start the conversation. No pressure, no timeline, just a really good conversation about a really important ring.

Mother’s Day is May 11th. We know. It feels early. It’s not early.If you’ve been thinking “jewelry would be perfect” for...
04/23/2026

Mother’s Day is May 11th. We know. It feels early. It’s not early.

If you’ve been thinking “jewelry would be perfect” for someone on your list, now is the right time to start that conversation with us. Not because of artificial urgency, but because the best gifts come from having enough time to find the right one rather than the available one.

Come in this week. Tell us about her. We’ll take it from there.

What a Tuesday at Simms looks like: Jerry at the bench, working on setting a diamond into a martini setting.If you have ...
04/21/2026

What a Tuesday at Simms looks like: Jerry at the bench, working on setting a diamond into a martini setting.

If you have a piece that needs attention: a loose stone, a worn prong, a clasp that’s been giving you trouble, come on by. We’re here.

Address

291 Main Street
Bedminster, NJ
07921

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 10am - 5pm

Telephone

+19087817818

Website

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