DuFrane Watches

DuFrane Watches Mechanical watches designed in and inspired by Austin, TX.

I only use Swiss movements, and all assembly, timing, testing and regulation is done by me here in Austin

What's inside the sub-7mm case on the Westlake?- Swiss Peseux 7001 manual wind- 42 hours of power reserve- Sapphire crys...
05/27/2026

What's inside the sub-7mm case on the Westlake?

- Swiss Peseux 7001 manual wind
- 42 hours of power reserve
- Sapphire crystal front and back
- 316L surgical stainless steel
- 36mm case, 44mm lug to lug
- 1.6oz on leather

Every piece was assembled and timed by me in Austin.

6.99mm. That's how thick the Westlake is. Under 7mm of mechanical watch sitting on your wrist, slipping under any cuff a...
05/26/2026

6.99mm. That's how thick the Westlake is. Under 7mm of mechanical watch sitting on your wrist, slipping under any cuff and basically disappearing at a dinner table. And it's still a real Swiss manual wind movement underneath. No quartz shortcuts.

Pre-Order yours today y'all!

Westlake in Hill Country Wine. If Brunch Blue is Sunday morning, this one is Saturday night. Deep purple dial, dark leat...
05/23/2026

Westlake in Hill Country Wine.

If Brunch Blue is Sunday morning, this one is Saturday night. Deep purple dial, dark leather, and just enough mystery to keep things interesting. Named after the vineyards west of Austin where the evenings are slow and the pours are generous.

Pre-order yours today y'all!

Westlake in Fairway Green. This one's for the early tee time crowd. Deep green dial, rose gold case, and the kind of loo...
05/22/2026

Westlake in Fairway Green.

This one's for the early tee time crowd. Deep green dial, rose gold case, and the kind of look that says you take your weekend seriously. Named after the fairways that wind through Westlake Hills where the grass is always a little too perfect.

Pre-order yours today y'all!

05/20/2026

Just a little detail my son and I added to the Westlake. If you look closely at the small seconds wheel, there are three tiny engravings. A coffee cup for the Brunch Blue. A wine glass for Hill Country Wine. A golf club for Fairway Green. Each one represents its colorway.

It's hard to spot unless you know it's there, and that's kind of the point. Just a small easter egg to give the watch a little extra character.

Pre-orders are going on right now!

Westlake in Brunch Blue. Why "Brunch Blue"? Because the Westlake isn't named after a spec sheet, it's named after a fee...
05/19/2026

Westlake in Brunch Blue.

Why "Brunch Blue"? Because the Westlake isn't named after a spec sheet, it's named after a feeling. Sunday morning, Hill Country sunlight, a good cup of coffee, and absolutely nowhere to be. The blue on this dial is that Austin sky you see from a patio in Westlake.

Pre-Order yours today y'all!

Here's the Westlake in Hill Country Wine up close!There's something about the way that DLC coated steel plays against th...
05/15/2026

Here's the Westlake in Hill Country Wine up close!

There's something about the way that DLC coated steel plays against this deep violet sunburst... It's warm, it's rich, and it changes depending on the light. In the shade, it goes deep and moody. Catch it in the sun and the whole dial opens up.

Designed & assembled in Austin, TX.

What do y'all think?!

The Westlake in Brunch Blue up close. 36mm case and under 7mm thin, this one's got a quiet confidence to it.Pre-orders a...
05/14/2026

The Westlake in Brunch Blue up close.

36mm case and under 7mm thin, this one's got a quiet confidence to it.

Pre-orders available now on the website!

I wanted to show y'all the Westlake in Fairway Green up close! There's something about the way rose gold plays against ...
05/13/2026

I wanted to show y'all the Westlake in Fairway Green up close!

There's something about the way rose gold plays against this shade of green... It's warm, it's rich, and it changes depending on the light. In the shade, it goes deep and moody. Catch it in the sun and the whole dial opens up.

Designed & assembled in Austin, TX.

What do y'all think?!

Another look at the new Westlake. Morning light, black coffee, and the Brunch Blue dial that won't stop catching your ey...
05/12/2026

Another look at the new Westlake.

Morning light, black coffee, and the Brunch Blue dial that won't stop catching your eye. Some mornings, the Westlake just hits different.

Named after one of Austin's most iconic neighborhoods, because that's exactly the energy. It doesn't ask for attention. It earns it.

The Westlake in Brunch Blue on navy Cordovan leather. This one came from those easy weekend mornings in Austin when the ...
05/09/2026

The Westlake in Brunch Blue on navy Cordovan leather.

This one came from those easy weekend mornings in Austin when the sky goes pale blue and the whole day is still ahead of you.

Address

Austin, TX
78701–78705, 78708–78739, 78741–78742, 78744–78769

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