A journey of success started out as the American Book Centre in Udon Thani province in 1970, the business was first established as an art gallery, then business grew and extended into different areas, to hospital and finally transformed into a jewelry shop with a passion of the founder, Ms. ABC Jewelry might sound simple but meaning behind the name explains the success of the company. The story of
magical journey casts its spell on the creation of the jewelry. The company created many collections that had unveiled significant designs with highest quality in which later the company became a phenomenon in the precious jewelry industry. In years after the historic discovery of the company, ABC jewelry is now under direction of Ms. Varunee Tangsubkul along with other gemologists and professional jewelers who have perfected the gemstone creations and initiated their visions into precious gemstones to evoke happiness to the diamond receivers.