15/08/2018
A lot of companies still hold on to the illusion that a token charity initiative here and there, or having a corporate social responsibility programme is good enough.
Sadly for them, the era of token corporate social responsibility has passed; we are now entering the age of the sustainable economy where your staff and consumers want to know: how is your business being fair, doing good to aid the needy, combat climate change as part of your business processes and growth.
Seeing how people were fired up when they learned that Burberry routinely burns luxury clothes instead of doing something useful with them, shows how far we have come. A lot of companies still hold on to the illusion that a token charity initiative here and there, or having a corporate social respon...