Azimuth Watch

02/06/2026

28/05/2026

Meet me where the sky touches the sea.
The BIT Turquoise dial is the next best thing.

25/05/2026

The world moves forward.
The Back in Time Series 2 chooses otherwise.

With its signature counter-clockwise display and reversed numerals, the timepiece challenges the way time is meant to be read — turning convention on its head since the original 2009 release.

24/05/2026

The Azimuth Back in Time (BIT) collection represents one of the most eccentric concepts in independent horology.

True to its name, the collection features a signature engineering feat: a single-hand, counterclockwise movement paired with a mirror-reversed dial, creating the illusion of moving backward through time.

The Series 1 and Series 2 iterations were released exactly 15 years apart.

19/05/2026

Double or nothing. Time does not accelerate but style does.

13/05/2026

Why just tell time when you can tell everyone you're the chosen one? 🐉✨ The Pavé Billionaire's Watch has landed. Stay super rich, stay legendary like

11/05/2026

To break the rules, you must first master them. The Land Cruiser defies convention, blending the rugged geometry of an icon with the precision of haute horlogerie.

​Defined by its signature jumping hour complication and a sculptural stainless steel case, it is a timepiece for those who refuse to follow.

​Limited to 50 pieces.

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08/05/2026

Inspired by supersonic aircraft and armored tanks, the Land Cruiser’s 12 o’clock crown and streamlined silhouette redefine rugged elegance. Swiss automatic precision meeting avant-garde imagination.

04/05/2026

Across dust, distance, and silence,
time takes on a different meaning.

The Lava Overland
— made not just to accompany the journey,
but to become part of it.

27/04/2026

Complexity meets clarity. The Predator 2.0’s signature jumping hour movement redefines the dial as a landscape of motion. Crafted with a titanium and aluminum architecture, it is a testament to what happens when independent horology refuses to compromise. For the collector who values substance over spectacle.